Name: Keap
Rating: 4.3 (162 reviews)

Overview

Product Information on Keap

Updated 13th October 2025

What is Keap?

Keap is a software that streamlines customer relationship management, sales automation, and marketing processes for small businesses. The software offers tools for managing contacts, tracking leads, automating follow-ups, and sending email marketing campaigns. It includes features such as appointment scheduling, invoicing, payment processing, and reporting to help businesses organize client information and automate repetitive tasks. Keap software integrates with a range of business applications, enabling data synchronization and workflow automation. The software addresses business challenges related to managing client communications, paperwork, and sales processes, aiming to enhance operational efficiency and organization for growing businesses.

Overall experience with Keap

MANAGER, CUSTOMER SERVICE AND SUPPORT

50M - 250M USD, Construction

FAVORABLE

“All in one software that keeps your business streamlined and growing”

5.0

Nov 14, 2025

Most CRM's are limited in their functionality, Keap makes it simple to update notes on leads, create email campaigns that help turn leads into customers. It was a great product that I enjoyed using and helped my business run smoother.

PERFORMANCE TECHNOLOGY SPECIALIST

<50M USD, Services (non-Government)

CRITICAL

“Keap CRM: A Usable System with Opportunities for UX Enhancement”

3.0

Oct 23, 2024

Keap is a usable CRM that has room to improve user experience.

About Company

Company Description

Keap is a business tool focused on capturing, organising, and tracking leads. Its primary function is to assist in increasing sales and revenue through its efficient sales and marketing automation engine. In addition to the automation features, Keap provides guidance and coaching to its users. Originating as Infusionsoft, the company made strides in the sales and marketing automation software market. It has now expanded with Pro and Max editions. Keap, based in Chandler, Arizona, is focused on simplifying growth for small businesses across the globe. Its goal is to assist 1 million small businesses worldwide by 2030.

Company Details

Company type

Private

Year Founded

2001

Head office location

Chandler, United States

Number of employees

201 - 500

Website

https://keap.com/?ls=social&utm_source=linkedin&utm_medium=social&utm_campaign=aboutsection&utm_term=about&utm_content=190208

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Key Insights

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Reviewer Insights for: Keap

Deciding Factors: Keap Vs. Market Average

Performance of Keap Across Market Features

Keap Likes & Dislikes

I enjoyed the ability to keep detailed notes on clients and set reminders to follow up (which helped create better customer experiences). I also really enjoyed the ability to create email campaigns.

Retains data in a usable format. Usable integrations.

1. Email automation is useful. 2. Customizable templates are very handy. 3. A/B testing. 4. Analytics and reporting are convenient.

The lead time to learn the software did take a while, and I am pretty sure I was not using the full system to the best of its ability.

Exporting data for migration is an extreme challenge.

1. Additional cost for premium features. 2. Learning curve. 3. Cost is a little high.

Top Keap Alternatives

Peer Discussions

Keap Reviews and Ratings

Recommended Gartner Insights

50M-1B USD

Construction

Review Source

All in one software that keeps your business streamlined and growing

ASSOCIATE PROJECT MANAGER

Miscellaneous

Journey with Keap: Exploring CRM, Automation and Email Marketing

Jan 14, 2025

Keap combines email marketing, CRM and automation tools, reducing the need for multiple software solutions. It creates workflows, follow-ups, and campaigns triggered by user actions.

PRODUCT SUPPORT SPECIALIST

<50M USD

Transportation

Maximize Marketing Campaigns with Keaps Email Features

4.0

Nov 28, 2024

Keap makes it very easy for our organization to keep up to date on any customers or tasks. The email campaigns make setting up a marketing campaign super easy. I can set tasks for a coworker without having to reach out to them or email them.

EXECUTIVE ASSISTANT

Services (non-Government)

KEAP: Your secret weapon for effortless business automation

Nov 18, 2024

We use KEAP as a CRM tool. The application is really very user-friendly. The interface is easy to navigate, even for the new users. The automation functionalities are very efficient. It integrates from lead capture to sales automation in one breath. It's just brilliant.

DIRECTOR OF COMMUNICATIONS

Banking

Keap: An Intuitive Software with Clear Layout

Nov 19, 2024

Keap is easy to use, easy to set up, and easy to train others how to use it!