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Logo of Mixpanel

Mixpanel

byMixpanel
in
4.2
Market Presence: Web, Product and Digital Experience Analytics, Mobile App Analytics

Overview

Product Information on Mixpanel

Updated 13th October 2025

What is Mixpanel?

Mixpanel is an analytics software designed to track user interactions and behaviors within web and mobile applications. The software provides tools for measuring engagement, retention, and conversion metrics, enabling organizations to analyze patterns and trends related to user activity. Mixpanel supports event-based tracking and offers customizable dashboards and reports, allowing teams to segment data and evaluate the effectiveness of product features or changes over time. With its ability to process large volumes of user data and deliver insights into how audiences interact with digital products, the software assists businesses in making data-driven decisions to improve product performance and user satisfaction.

Mixpanel Pricing

Mixpanel is a software that offers a tiered pricing model with plans based on features and data volume, including a free plan with limited capabilities and paid plans that increase in cost with higher event retention, reporting features, and advanced analytics options. The pricing structure enables users to select configurations according to their tracking and analysis needs, with custom pricing available for enterprise requirements.

Overall experience with Mixpanel

DIRECTOR OF SALES
<50M USD, Services (non-Government)
FAVORABLE

“Great tool”

4.0
Feb 28, 2024
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
There are no reviews in this category.
CRITICAL

About Company

Company Description

Updated 7th December 2023

Mixpanel is an event analytics platform that produces real-time charts and visualizations of user interaction with digital products. The platform focuses on providing insights into behaviors such as conversion and retention, enabling teams to make data-driven decisions. Mixpanel targets builders with varying technical expertise, enabling them to focus on successful elements of their products, eliminate inefficiencies and prioritize promising ideas. The company has a global presence, with its headquarters in San Francisco and additional offices in various locations, including New York, Seattle, Austin, London, Barcelona, and Singapore.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2009
Head office location
San Francisco, United States
Number of employees
201 - 500
Website
https://mixpanel.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Mixpanel Reviews and Ratings

4.2

(34 Ratings)

Rating Distribution

5 Star
50%
4 Star
50%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • DIRECTOR OF SALES
    <50M USD
    Services (non-Government)
    Review Source

    Great tool

    4.0
    Feb 28, 2024
    Creates insightful views, although sometimes is hard to build the visualizations
  • DIRECTOR OF SALES
    <50M USD
    Services (non-Government)
    Review Source

    Great tool

    4.0
    Feb 28, 2024
    Creates insightful views, although sometimes is hard to build the visualizations
  • Read All 34 Reviews

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Reviewer Insights for: Mixpanel
Deciding Factors: Mixpanel Vs. Market Average
Performance of Mixpanel Across Market Features

Mixpanel Likes & Dislikes

Like

- Great visuals - Multiple options to view and filter statistics - UX friendly

Like

- Great visuals - Multiple options to view and filter statistics - UX friendly

Like

- Great visuals - Multiple options to view and filter statistics - UX friendly