Overview
Product Information on Mixpanel
Updated 13th October 2025
What is Mixpanel?
Mixpanel Pricing
Overall experience with Mixpanel
DIRECTOR OF SALES
<50M USD, Services (non-Government)FAVORABLE
“Great tool”
Creates insightful views, although sometimes is hard to build the visualizations
There are no reviews in this category.
CRITICAL
About Company
Company Description
Mixpanel is an event analytics platform that produces real-time charts and visualizations of user interaction with digital products. The platform focuses on providing insights into behaviors such as conversion and retention, enabling teams to make data-driven decisions. Mixpanel targets builders with varying technical expertise, enabling them to focus on successful elements of their products, eliminate inefficiencies and prioritize promising ideas. The company has a global presence, with its headquarters in San Francisco and additional offices in various locations, including New York, Seattle, Austin, London, Barcelona, and Singapore.
Company Details
Company type
Private
Year Founded
2009
Head office location
San Francisco, United States
Number of employees
201 - 500
Website
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- DIRECTOR OF SALES<50M USDServices (non-Government)Review Source
Great tool
Creates insightful views, although sometimes is hard to build the visualizations - MANAGEMENT CONSULTING ANALYST10B+ USDBankingReview Source
Get Richer user analytics with mixpanel
I have implemented mixpanel in various apps and it helps me drive deeper user analytics for our stakeholders. With mixpanel you can further refine your events using parameters and filter which helps you get the exact data you need. We can create funnels and user journey mapping to understand the drop rate and retention and much more. - PERFORMANCE MARKETING SPECIALIST<50M USDRetailReview Source
Excellent analytics solution for Web and App.
I use MixPanel to gain deepr insights into the user behaviour on the app and website. It let's me analyse the whole user funnel on one screen, right from their install to login till their exit, all this in the form of graphs, line charts, and pie charts. This rich visualization is very effective in adopting a product led approach while designing marketing campaigns. Insights reports lets us know how frequently users perform events which are important for business. - Software Engineer50M-1B USDFinance (non-banking)Review Source
Awesome Platform to visualise Different KPIs and Gather insights.
Awesome User-friendly interface and easy to learn Platform, with various third party integrations available. - MARKETING50M-1B USDFinance (non-banking)Review Source
User friendly Analytical tools for App and web
Easy to create events and track them properly. Any campaigns can be traced and receive the best results
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