Overview
Product Information on Mixpanel
What is Mixpanel?
Mixpanel Pricing
Overall experience with Mixpanel
“Great tool”
About Company
Company Description
Mixpanel is an event analytics platform that produces real-time charts and visualizations of user interaction with digital products. The platform focuses on providing insights into behaviors such as conversion and retention, enabling teams to make data-driven decisions. Mixpanel targets builders with varying technical expertise, enabling them to focus on successful elements of their products, eliminate inefficiencies and prioritize promising ideas. The company has a global presence, with its headquarters in San Francisco and additional offices in various locations, including New York, Seattle, Austin, London, Barcelona, and Singapore.
Company Details
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Mixpanel
Deciding Factors: Mixpanel Vs. Market Average
Performance of Mixpanel Across Market Features
Mixpanel Likes & Dislikes
- Great visuals - Multiple options to view and filter statistics - UX friendly
1. mixpanel is easy to implement. 2. It has far superior analytics than it's peers. 3. it's highly customisable and features rich. 4. Almost no lag in logging events.
We use MixPanel to study user behaviour and observe user's interaction patterns with the app and website. This helps us in establishing patterns and finding reasons behind user drop offs and making product changes based on these insights help in reducing churn to a great extent. Viewing app stickiness (DAU/MAU ratio) breakdown at a channel level helps us allocate budgets to best performing marketing channels. Furthermore digging into campaign level data and viewing conversion rates of critical events is very helpful in campaign optimisation.
- Hard to obtain certain visualizations - Need to have very good data
mixpanel is a great product but It's a bit difficult to implement on native Android apps compared to js or swift if you are a new developer.
MixPanel offers quite a lot of reports and features to delve into user behaviour and having the right breakdown of events and user properties is essential to ensure that we are looking at the right data. Learning MixPanel takes sometime and knowledge about event instrumentation, user attributes and properties and needless to say MixPanel is not a beginner friendly tool and it does require proper training.
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Peer Discussions
Mixpanel Reviews and Ratings
- DIRECTOR OF SALES<50M USDServices (non-Government)Review Source
Great tool
Creates insightful views, although sometimes is hard to build the visualizations - MANAGEMENT CONSULTING ANALYST10B+ USDBankingReview Source
Get Richer user analytics with mixpanel
I have implemented mixpanel in various apps and it helps me drive deeper user analytics for our stakeholders. With mixpanel you can further refine your events using parameters and filter which helps you get the exact data you need. We can create funnels and user journey mapping to understand the drop rate and retention and much more. - PERFORMANCE MARKETING SPECIALIST<50M USDRetailReview Source
Excellent analytics solution for Web and App.
I use MixPanel to gain deepr insights into the user behaviour on the app and website. It let's me analyse the whole user funnel on one screen, right from their install to login till their exit, all this in the form of graphs, line charts, and pie charts. This rich visualization is very effective in adopting a product led approach while designing marketing campaigns. Insights reports lets us know how frequently users perform events which are important for business. - Software Engineer50M-1B USDFinance (non-banking)Review Source
Awesome Platform to visualise Different KPIs and Gather insights.
Awesome User-friendly interface and easy to learn Platform, with various third party integrations available. - MARKETING50M-1B USDFinance (non-banking)Review Source
User friendly Analytical tools for App and web
Easy to create events and track them properly. Any campaigns can be traced and receive the best results