Name: Omnisend
Rating: 4.5 (26 reviews)

Overview

Product Information on Omnisend

Updated 13th October 2025

What is Omnisend?

Omnisend is an email and SMS marketing automation software designed for ecommerce businesses to facilitate communication with customers. The software provides a platform for creating and sending targeted marketing campaigns through multiple channels including email, SMS, and push notifications. Omnisend enables businesses to segment audiences, automate workflows, and personalize messages based on customer behavior and purchase history. The software includes features for campaign tracking, analytics, and reporting to monitor performance. It also integrates with ecommerce platforms to synchronize customer data and transactional information. Omnisend aims to help businesses improve customer engagement and retention by streamlining marketing communications and providing tools for measuring campaign effectiveness.

Overall experience with Omnisend

Marketing/Technical Specialist

<50M USD, Retail

FAVORABLE

“Omnisend: More Than An Email Marketing Tool”

5.0

Apr 11, 2025

Omnisend started as an email marketing campaign tool and has grown into more than that. You can harness information from your e-commerce store that helps your customers see what they are missing. Helps with conversions, carts, and overall experience. Low maintenance with templates you can save and repeat, advanced targeting and audiences. There is way more to say than this little box allows.

Marketing Associate

<50M USD, Retail

CRITICAL

“Long Chats, New Features, SMS Marketing Unpopular”

3.0

Apr 10, 2025

It's good. However, need more options for retargeting. Hoping to see in future

About Company

Company Description

Omnisend is an all-in-one omnichannel marketing platform, focused on helping ecommerce businesses drive sales and improve customer engagement. It specializes in email and SMS marketing automation, offering a comprehensive suite of tools designed to help online merchants sell more products and services to more customers. The company is based in the United States and Lithuania and serves a global client base of 150,000+ brands with its powerful platform that includes features such as automation workflows, advanced segmentation, and product reviews.

Company Details

Year Founded

2014

Head office location

London, United Kingdom

Number of employees

201 - 500

Website

https://www.omnisend.com/

Do You Manage Peer Insights at Omnisend?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Omnisend

Performance of Omnisend Across Market Features

Omnisend Likes & Dislikes

Templates. Customizable interface and drag and drop graphics. The audiences are great too, I don't think I can pick just one or best or most here. Once you get it all in order, it's super easy to drop a campaign.

Broadcasts

We like that Omnisend is continually growing and publishing more features, trying to optimise the existing UX and actively gathering feedback to highlight areas for improvement. The support resources are very helpful. Omnisend's chatbox is more useful and sophisticated than many others that we have used in the past. I've only needed to escalate to a human team member once thus far (since onboarding in February). The platform is accessible for those of all levels of expertise. Onboarding was straightforward and simple, the team were responsive and helpful with unrelated technical queries too. The migration support was super.

Ok so this one is hard because when you don't like something about Omnisend, you let them know. Send an email, talk to a developer and explain what you think could be better. Do they listen? Yeah, because they fix it. For instance, the drag and drop was good, but could it be better? Sure, how about 1,2,3,4 area platforms that are created for you, instead of your having to size two images into one block. or try to evenly space 3 images with accompaning text boxes into a 600 px block. IYKYK

Long chats, new features, sms marketing

We would love for a mobile app to be developed, for on-the-go platform / dashboard access. And in-app notifications for attributed revenue / orders placed from Omnisend. We integrate Omnisend with Shopify, it would be great if there were more customer events pulled through from Shopify to act as triggers.

Top Omnisend Alternatives

Peer Discussions

Omnisend Reviews and Ratings

Recommended Gartner Insights

Market Guide for Email Marketing (Transitioning to Email Marketing Platforms)

<50M USD

Retail

Review Source

Omnisend: More Than An Email Marketing Tool

Senior Marketing Executive

Healthcare and Biotech

Any chance of a mobile app release?

4.0

The platform is a huge improvement on our previous CRM platform. In terms of personalisation, segmentation and customer activity insights, it delivers our requirements with an e-commerce focus. There are certain QOL improvements that could be made, however it's great to know that the team at Omnisend are much more proactive at seeking feedback from customers, and receptive to said feedback than other providers.

Chief Marketing Officer

Services (non-Government)

Omnisend: A Leading Email Marketing Platform with Top-tier Support

Apr 18, 2025

Omnisend is probably one of the best email marketing platforms out in the marketplace. They have a great support team, always keeping us up to date with the latest additions to the platform, and everything is so simplified.

Operations Manager

50M-1B USD

IT Services

Powerful Ecommerce Tool: A Balance Between Features and Usability

Automations, segmentation and easy campaign creation has worked well for us. I have been using this tool from more than a year and it was one of the best decision for our ecommerce business. It strikes perfect balance between powerful features and ease of use. Another thing that stands out is their customer support - they are very responsive, knowledgeable and want to help us succeed. Omnisend keeps on rolling out new updates that will help us.

Consumer Goods

Exploring the Simplicity and Efficiency of Omnisend

Just recently joined a team that uses Omnisend and it's my first time using the platform. I'm really loving it so far. It's easy to use, and the automation features are super handy. And I picked it up quicker than I expected.