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  3. Qualtrics XM Platform
Logo of Qualtrics XM Platform

Qualtrics XM Platform

byQualtrics
in
4.3
Market Presence: Voice of the Customer Platforms, Sentiment Analysis Tools

Overview

Product Information on Qualtrics XM Platform

Updated 13th October 2025

What is Qualtrics XM Platform?

Qualtrics XM Platform is an experience management software designed to collect, analyze, and act on feedback from customers, employees, products, and brand interactions. The software offers features including survey creation, data analytics, real-time dashboards, and advanced reporting to help organizations measure and improve experiences. It enables users to design and distribute surveys across multiple channels, aggregate data from different sources, and use analytics tools to identify patterns and insights. Integration capabilities with other enterprise systems and customizable workflows support process automation. The software aims to help businesses understand key drivers of satisfaction, retention, and engagement by providing actionable insights based on collected data.

Qualtrics XM Platform Pricing

Qualtrics XM Platform software uses a subscription-based pricing model, with pricing tiers that vary depending on features, number of users, and level of support required. The software is typically priced based on an annual license, with additional fees applicable for certain modules, integrations, or expanded response volumes. Custom pricing may be offered for enterprise-scale deployments or advanced functionality.

Overall experience with Qualtrics XM Platform

Sales Engineering Manager
3B - 10B USD, Telecommunication
FAVORABLE

“Great for capturing employee sentiment, but navigation and reporting need polish”

4.0
Aug 26, 2025
My experience with Qualtrics has been mixed. It's powerful, but at times the interface feels cumbersome, and it takes extra time to find the insights I need as a manager. I'd like to see improvements in simplifying the reporting workflows and making the insights more actionable without needing as much manual digging.
PRODUCT MANAGER
30B + USD, Software
CRITICAL

“Complex Survey Setup Process Contrasts With Accessible End Experience in Qualtrics”

3.0
Aug 28, 2025
Qualitrics is a tricky product when it comes to surveys, setting up the surveys is quite complex but end user experience is decent

About Company

Company Description

Updated 7th December 2023

Qualtrics is a software development company focused on creating digital products intended to enhance a variety of user experiences. This includes the development of tools for optimizing frontline experiences, fostering team performance, and designing user-friendly products. Founded in 2002, Qualtrics has carved a niche in the realm of Experience Management software, serving a worldwide client base. Despite the global presence, the central goal of Qualtrics remains consistent: to facilitate a heightened sense of empathy, human connection, and authenticity in business engagements. As part of its mission and ongoing efforts, the company aims to develop technology effective in bridging experience gaps.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2002
Head office location
Provo, UT and Seattle, WA, United States
Number of employees
5001 - 10000
Website
https://www.qualtrics.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Qualtrics XM Platform
Performance of Qualtrics XM Platform Across Market Features

Qualtrics XM Platform Likes & Dislikes

Like

1. The ability to quickly survey the entire company, including my team, and be able to compare results across the org 2. The dashboards are overall pretty good, and make it easy to visualize and track sentiment trends over time 3. The flexibility to segment responses so I can understand the differences and slice the data in a few different ways.

Like

Detailed analytics of the surveys

Like

What I like most about Quatrics is its flexibility. I can design different kinds of surveys and programs without heavy coding, and the reporting tools give clear insights that are easy to share with the team.

Dislike

1. The reporting interface can feel a bit clunky, and it often takes extra clicks to get to the exact view that I need 2. The analytics sometimes stop short of turning data into clear recommendations 3. The navigation between different parts of the platform/surveys/dashboards/exports/etc. isn't always very intuitive. 4. I feel like there could be a better way to manage comments within a department where some managers have varied numbers of direct reports and some get easier access to comments than others.

Dislike

very hard to integrate natively based on product / services context where user is

Dislike

What I dislike most is, first, the steep learning curve in which some features take time and training to fully understand. Second, customization can sometimes be complex, especially when setting up advanced logic or integration. Third, the cost can be a challenge for smaller teams since not all features are available in the basic package.

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Peer Discussions

Qualtrics XM Platform Reviews and Ratings

Showing data for 22 ratings and reviews for Sentiment Analysis Tools market. View all 225 ratings and reviews across markets for a complete picture.

4.3

(22 Ratings)

Rating Distribution

5 Star
32%
4 Star
64%
3 Star
5%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

3.7

Integration & Deployment

4.1

Service & Support

4.0

Product Capabilities

4.5

Filter Reviews
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Most helpful
Last 12 Months
Star Rating
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Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Sales Engineering Manager
    1B-10B USD
    Telecommunication
    Review Source

    Great for capturing employee sentiment, but navigation and reporting need polish

    4.0
    Aug 26, 2025
    My experience with Qualtrics has been mixed. It's powerful, but at times the interface feels cumbersome, and it takes extra time to find the insights I need as a manager. I'd like to see improvements in simplifying the reporting workflows and making the insights more actionable without needing as much manual digging.
  • IT Manager
    <50M USD
    IT Services
    Review Source

    Flexible and Powerful Experience Platform with a Learning Curve but Strong Value

    5.0
    Aug 21, 2025
    Our overall experience with Qualtrics has been excellent. The platform is robust, flexible, and continuously improving, which makes it easier for us to capture customer, employee, and stakeholder feedback in a structured way.
  • MARKETING MANAGER
    10B+ USD
    Banking
    Review Source

    Qualtrics helps collect, analyze and report on stakeholder insights

    5.0
    Oct 10, 2025
    Quatrics is our #1 platform for employee, partner and customer feedback. We utilize it to perform engagement surveys and feedback loops to get data and insights from different stakeholders. It helps us collect, analyze and report on findings. The ability to create dashboards has made it easy to create reports for a different set of stakeholders that want to drill down to their own level of insights.
  • DATA AUTOMATION LEAD ADJUNCT INSTRUCTO
    Gov't/PS/Ed
    Education
    Review Source

    Limited Transparency in Language Models May Restrict Customization for Advanced Needs

    4.0
    Sep 1, 2025
    Excellent sentiment analysis product with deep integration into this vendor's survey software; very cost-effective and easy to understand for users of all experience levels.
  • BUSINESS DEVELOPMENT MANAGER
    50M-1B USD
    Miscellaneous
    Review Source

    Survey Tool Offers Strong Customization and User-Friendly Dashboard for Quick Insights

    4.0
    Nov 14, 2025
    Overall the survey tool builder was great and allowed a ton of customization. There are other platforms out there that offer the most "complete" customization, but really it isnt as solid as what qualtirics has done. I am very pleased with its useability.
Showing Result 1-5 of 23

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