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  1. Home
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  3. Qualtrics XM Platform
Logo of Qualtrics XM Platform

Qualtrics XM Platform

byQualtrics
in
4.3
Market Presence: Voice of the Customer Platforms, Sentiment Analysis Tools

Overview

Product Information on Qualtrics XM Platform

Updated 13th October 2025

What is Qualtrics XM Platform?

Qualtrics XM Platform is an experience management software designed to collect, analyze, and act on feedback from customers, employees, products, and brand interactions. The software offers features including survey creation, data analytics, real-time dashboards, and advanced reporting to help organizations measure and improve experiences. It enables users to design and distribute surveys across multiple channels, aggregate data from different sources, and use analytics tools to identify patterns and insights. Integration capabilities with other enterprise systems and customizable workflows support process automation. The software aims to help businesses understand key drivers of satisfaction, retention, and engagement by providing actionable insights based on collected data.

Qualtrics XM Platform Pricing

Qualtrics XM Platform software uses a subscription-based pricing model, with pricing tiers that vary depending on features, number of users, and level of support required. The software is typically priced based on an annual license, with additional fees applicable for certain modules, integrations, or expanded response volumes. Custom pricing may be offered for enterprise-scale deployments or advanced functionality.

Overall experience with Qualtrics XM Platform

Engineering Manager
<50M USD, Services (non-Government)
FAVORABLE

“Impressive range of features, but incident resolution can sometimes be laborious.”

5.0
Jun 1, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
Automated Translation from French
PRODUCT MANAGER
30B + USD, Software
CRITICAL

“Complex Survey Setup Process Contrasts With Accessible End Experience in Qualtrics”

3.0
Aug 28, 2025
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 7th December 2023

Qualtrics is a software development company focused on creating digital products intended to enhance a variety of user experiences. This includes the development of tools for optimizing frontline experiences, fostering team performance, and designing user-friendly products. Founded in 2002, Qualtrics has carved a niche in the realm of Experience Management software, serving a worldwide client base. Despite the global presence, the central goal of Qualtrics remains consistent: to facilitate a heightened sense of empathy, human connection, and authenticity in business engagements. As part of its mission and ongoing efforts, the company aims to develop technology effective in bridging experience gaps.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2002
Head office location
Provo, UT and Seattle, WA, United States
Number of employees
5001 - 10000
Website
https://www.qualtrics.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Qualtrics XM Platform Reviews and Ratings

4.3

(23 Ratings)

Rating Distribution

5 Star
35%
4 Star
61%
3 Star
4%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • Engineering Manager
    <50M USD
    Services (non-Government)
    Review Source

    Impressive range of features, but incident resolution can sometimes be laborious.

    5.0
    Jun 1, 2026
    A top-tier survey platform offering a wealth of features. It includes advanced questionnaire tools, contact and distribution rule management, dashboards, text analysis, pre-built templates, and several integrated marketing research tools. There's also a version for employee experience management.
    Automated Translation from French
  • Engineering Manager
    <50M USD
    Services (non-Government)
    Review Source

    Impressive range of features, but incident resolution can sometimes be laborious.

    5.0
    Jun 1, 2026
    A top-tier survey platform offering a wealth of features. It includes advanced questionnaire tools, contact and distribution rule management, dashboards, text analysis, pre-built templates, and several integrated marketing research tools. There's also a version for employee experience management.
    Automated Translation from French
  • Read All 24 Reviews

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Reviewer Insights for: Qualtrics XM Platform
Performance of Qualtrics XM Platform Across Market Features

Qualtrics XM Platform Likes & Dislikes

Like

Text analysis tools are truly advanced. Unlike other AI tools that constantly redefine categories, Qualtrics' tool classifies new comments within the model defined at the project's inception and suggests new categories that could be added, all without any effort on my part.

Automated Translation from French
Like

Text analysis tools are truly advanced. Unlike other AI tools that constantly redefine categories, Qualtrics' tool classifies new comments within the model defined at the project's inception and suggests new categories that could be added, all without any effort on my part.

Automated Translation from French
Like

Text analysis tools are truly advanced. Unlike other AI tools that constantly redefine categories, Qualtrics' tool classifies new comments within the model defined at the project's inception and suggests new categories that could be added, all without any effort on my part.

Automated Translation from French
Dislike

very hard to integrate natively based on product / services context where user is

Dislike

very hard to integrate natively based on product / services context where user is

Dislike

very hard to integrate natively based on product / services context where user is