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  3. Qualtrics XM Platform
Logo of Qualtrics XM Platform

Qualtrics XM Platform

byQualtrics
in
4.3
Market Presence: Voice of the Customer Platforms, Sentiment Analysis Tools

Overview

Review Summary
AI Generated Using Real User Reviews

Users appreciate Qualtrics XM Platform for its powerful survey customization options, robust analytics capabilities, ...

Product Information on Qualtrics XM Platform

Updated 13th October 2025

What is Qualtrics XM Platform?

Qualtrics XM Platform is an experience management software designed to collect, analyze, and act on feedback from customers, employees, products, and brand interactions. The software offers features including survey creation, data analytics, real-time dashboards, and advanced reporting to help organizations measure and improve experiences. It enables users to design and distribute surveys across multiple channels, aggregate data from different sources, and use analytics tools to identify patterns and insights. Integration capabilities with other enterprise systems and customizable workflows support process automation. The software aims to help businesses understand key drivers of satisfaction, retention, and engagement by providing actionable insights based on collected data.

Qualtrics XM Platform Pricing

Qualtrics XM Platform software uses a subscription-based pricing model, with pricing tiers that vary depending on features, number of users, and level of support required. The software is typically priced based on an annual license, with additional fees applicable for certain modules, integrations, or expanded response volumes. Custom pricing may be offered for enterprise-scale deployments or advanced functionality.

Overall experience with Qualtrics XM Platform

Engineering Manager
<50M USD, Services (non-Government)
FAVORABLE

“Impressive range of features, but incident resolution can sometimes be laborious.”

5.0
Jun 1, 2026
A top-tier survey platform offering a wealth of features. It includes advanced questionnaire tools, contact and distribution rule management, dashboards, text analysis, pre-built templates, and several integrated marketing research tools. There's also a version for employee experience management.
Automated Translation from French
PRODUCT MANAGER
30B + USD, Software
CRITICAL

“Complex Survey Setup Process Contrasts With Accessible End Experience in Qualtrics”

3.0
Aug 28, 2025
Qualitrics is a tricky product when it comes to surveys, setting up the surveys is quite complex but end user experience is decent

About Company

Company Description

Updated 7th December 2023

Qualtrics is a software development company focused on creating digital products intended to enhance a variety of user experiences. This includes the development of tools for optimizing frontline experiences, fostering team performance, and designing user-friendly products. Founded in 2002, Qualtrics has carved a niche in the realm of Experience Management software, serving a worldwide client base. Despite the global presence, the central goal of Qualtrics remains consistent: to facilitate a heightened sense of empathy, human connection, and authenticity in business engagements. As part of its mission and ongoing efforts, the company aims to develop technology effective in bridging experience gaps.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2002
Head office location
Provo, UT and Seattle, WA, United States
Number of employees
5001 - 10000
Website
https://www.qualtrics.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Qualtrics XM Platform Reviews and Ratings

Showing data for 23 ratings and reviews for Sentiment Analysis Tools market. View all 279 ratings and reviews across markets for a complete picture.

4.3

(23 Ratings)

Rating Distribution

5 Star
35%
4 Star
61%
3 Star
4%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

3.7

Integration & Deployment

4.1

Service & Support

4.0

Product Capabilities

4.5

Filter Reviews
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  • Engineering Manager
    <50M USD
    Services (non-Government)
    Review Source

    Impressive range of features, but incident resolution can sometimes be laborious.

    5.0
    Jun 1, 2026
    A top-tier survey platform offering a wealth of features. It includes advanced questionnaire tools, contact and distribution rule management, dashboards, text analysis, pre-built templates, and several integrated marketing research tools. There's also a version for employee experience management.
    Automated Translation from French
  • Manager, Customer Service And Support
    50M-1B USD
    Retail
    Review Source

    Strong Functionality and Performance Undermined by Challenging Configuration Process

    4.0
    Feb 26, 2026
    Although the tool is great, very complete in terms of functionalities and well performing, it is very hard to configure due to its UI, which causes clients to overly rely on implementation services.
  • BUSINESS DEVELOPMENT MANAGER
    50M-1B USD
    Miscellaneous
    Review Source

    Survey Tool Offers Strong Customization and User-Friendly Dashboard for Quick Insights

    4.0
    Nov 14, 2025
    Overall the survey tool builder was great and allowed a ton of customization. There are other platforms out there that offer the most "complete" customization, but really it isnt as solid as what qualtirics has done. I am very pleased with its useability.
  • SENIOR CONTENT DEVELOPER
    Gov't/PS/Ed
    Education
    Review Source

    Qualtrics Offers Integration and Intuitive Interface with Real-Time Sentiment Analysis

    5.0
    Nov 13, 2025
    Qualtrics has it all - integration with other tools, a real-time and simple to understand platform giving sentiment snapshots to all that need it.
  • MARKETING MANAGER
    10B+ USD
    Banking
    Review Source

    Qualtrics helps collect, analyze and report on stakeholder insights

    5.0
    Oct 10, 2025
    Quatrics is our #1 platform for employee, partner and customer feedback. We utilize it to perform engagement surveys and feedback loops to get data and insights from different stakeholders. It helps us collect, analyze and report on findings. The ability to create dashboards has made it easy to create reports for a different set of stakeholders that want to drill down to their own level of insights.
Showing Result 1-5 of 24

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Reviewer Insights for: Qualtrics XM Platform
Performance of Qualtrics XM Platform Across Market Features

Qualtrics XM Platform Likes & Dislikes

Like

Text analysis tools are truly advanced. Unlike other AI tools that constantly redefine categories, Qualtrics' tool classifies new comments within the model defined at the project's inception and suggests new categories that could be added, all without any effort on my part.

Automated Translation from French
Like

Detailed analytics of the surveys

Like

Tool is very complete in terms of functionalities and performs well.

Dislike

First-level support is not very helpful. Sometimes, you're better off asking an AI than contacting them. However, there are advanced support options that are much more useful.

Automated Translation from French
Dislike

very hard to integrate natively based on product / services context where user is

Dislike

UI is not user friendly.