Name: Qualtrics XM Platform
Rating: 4.5 (276 reviews)

Overview

Product Information on Qualtrics XM Platform

Updated 13th October 2025

What is Qualtrics XM Platform?

Qualtrics XM Platform is an experience management software designed to collect, analyze, and act on feedback from customers, employees, products, and brand interactions. The software offers features including survey creation, data analytics, real-time dashboards, and advanced reporting to help organizations measure and improve experiences. It enables users to design and distribute surveys across multiple channels, aggregate data from different sources, and use analytics tools to identify patterns and insights. Integration capabilities with other enterprise systems and customizable workflows support process automation. The software aims to help businesses understand key drivers of satisfaction, retention, and engagement by providing actionable insights based on collected data.

Overall experience with Qualtrics XM Platform

BUSINESS DEVELOPMENT MANAGER

250M - 500M USD, Miscellaneous

FAVORABLE

“Survey Tool Offers Strong Customization and User-Friendly Dashboard for Quick Insights”

4.0

Nov 14, 2025

Overall the survey tool builder was great and allowed a ton of customization. There are other platforms out there that offer the most "complete" customization, but really it isnt as solid as what qualtirics has done. I am very pleased with its useability.

PRODUCT MANAGER

30B + USD, Software

CRITICAL

“Complex Survey Setup Process Contrasts With Accessible End Experience in Qualtrics”

3.0

Aug 28, 2025

Qualitrics is a tricky product when it comes to surveys, setting up the surveys is quite complex but end user experience is decent

About Company

Company Description

Qualtrics is a software development company focused on creating digital products intended to enhance a variety of user experiences. This includes the development of tools for optimizing frontline experiences, fostering team performance, and designing user-friendly products. Founded in 2002, Qualtrics has carved a niche in the realm of Experience Management software, serving a worldwide client base. Despite the global presence, the central goal of Qualtrics remains consistent: to facilitate a heightened sense of empathy, human connection, and authenticity in business engagements. As part of its mission and ongoing efforts, the company aims to develop technology effective in bridging experience gaps.

Company Details

Company type

Private

Year Founded

2002

Head office location

Provo, UT and Seattle, WA, United States

Number of employees

5001 - 10000

Website

https://www.qualtrics.com/

Do You Manage Peer Insights at Qualtrics?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Qualtrics XM Platform

Performance of Qualtrics XM Platform Across Market Features

Qualtrics XM Platform Likes & Dislikes

The dashboard of responses is super helpful and what I like most about the product. It provides all of the answers in an easy to read manner that allows you to get a fuller picture much quicker than expected.

Detailed analytics of the surveys

Qualtrics considers the UI of their product, and it shows. The interface is great.

The reporting and file exports could use some improvement. It can get a little clunky when trying to extract the data that you really need and the insights behind it.

very hard to integrate natively based on product / services context where user is

Honestly, it's hard to imagine negatives about Qualtrics. If I had to pick something, I would say that it does take a bit of time to set up to measure the exact sentiments you want to measure.

Top Qualtrics XM Platform Alternatives

Peer Discussions

Qualtrics XM Platform Reviews and Ratings

Recommended Gartner Insights

50M-1B USD

Miscellaneous

Review Source

Survey Tool Offers Strong Customization and User-Friendly Dashboard for Quick Insights

SENIOR CONTENT DEVELOPER

Gov't/PS/Ed

Education

Qualtrics Offers Integration and Intuitive Interface with Real-Time Sentiment Analysis

5.0

Nov 13, 2025

Qualtrics has it all - integration with other tools, a real-time and simple to understand platform giving sentiment snapshots to all that need it.

MARKETING MANAGER

10B+ USD

Banking

Qualtrics helps collect, analyze and report on stakeholder insights

Oct 10, 2025

Quatrics is our #1 platform for employee, partner and customer feedback. We utilize it to perform engagement surveys and feedback loops to get data and insights from different stakeholders. It helps us collect, analyze and report on findings. The ability to create dashboards has made it easy to create reports for a different set of stakeholders that want to drill down to their own level of insights.

Manager, Customer Service And Support

Retail

Strong Functionality and Performance Undermined by Challenging Configuration Process

Feb 26, 2026

Although the tool is great, very complete in terms of functionalities and well performing, it is very hard to configure due to its UI, which causes clients to overly rely on implementation services.

Customer Experience Manager

1B-10B USD

IT Services

Advanced Analytics And Insights Offered Despite Criticism Over Service Standards

Sep 16, 2025

The tool is incredibly powerful, we consider Qualtrics the enabler to execute our customer experience strategy. It's a must in all organizations that care about customer feedback, insights, analytics...