Name: Qualtrics XM Platform
Rating: 4.5 (276 reviews)

Overview

Review Summary

AI Generated Using Real User Reviews

Users appreciate Qualtrics XM Platform for its powerful survey customization options, robust analytics capabilities, ...

Product Information on Qualtrics XM Platform

Updated 13th October 2025

What is Qualtrics XM Platform?

Qualtrics XM Platform is an experience management software designed to collect, analyze, and act on feedback from customers, employees, products, and brand interactions. The software offers features including survey creation, data analytics, real-time dashboards, and advanced reporting to help organizations measure and improve experiences. It enables users to design and distribute surveys across multiple channels, aggregate data from different sources, and use analytics tools to identify patterns and insights. Integration capabilities with other enterprise systems and customizable workflows support process automation. The software aims to help businesses understand key drivers of satisfaction, retention, and engagement by providing actionable insights based on collected data.

Overall experience with Qualtrics XM Platform

IT Business Analyst

1B - 3B USD, Hardware

FAVORABLE

“One оf the best dаtа-drіven mаnаgement suіtes fоr sосіаl medіа”

5.0

Apr 6, 2019

Breаkіng sіlоs іs а соmmоn іssue fоr а lоt оf brаnds, аnd mіne hаd sіmіlаr іssues tоо. Engаgоr helрs breаk аwаy frоm thаt, аs іt іt's аn іdeаl tооl fоr іsоlаted envіrоnments: іt іntegrаtes wіth vаrіоus tооls. Sо yоu аlreаdy hаve а dаtа роwerhоuse (Engаgоr) аnd yоu саn соnneсt оther іntellіgent tооls іntо іt. Thіs dоesn't сreаte mоre dаtа - іt just meаns thаt yоu're usіng the sаme dаtа but іn а smаrt wаy, аnd thаt, tо me, іs оne essentіаl steр tоwаrds beсоmіng а sосіаlly іntellіgent brаnd.

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CRITICAL

About Company

Company Description

Qualtrics is a software development company focused on creating digital products intended to enhance a variety of user experiences. This includes the development of tools for optimizing frontline experiences, fostering team performance, and designing user-friendly products. Founded in 2002, Qualtrics has carved a niche in the realm of Experience Management software, serving a worldwide client base. Despite the global presence, the central goal of Qualtrics remains consistent: to facilitate a heightened sense of empathy, human connection, and authenticity in business engagements. As part of its mission and ongoing efforts, the company aims to develop technology effective in bridging experience gaps.

Company Details

Company type

Private

Year Founded

2002

Head office location

Provo, UT and Seattle, WA, United States

Number of employees

5001 - 10000

Website

https://www.qualtrics.com/

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Reviewer Insights for: Qualtrics XM Platform

Performance of Qualtrics XM Platform Across Market Features

Qualtrics XM Platform Likes & Dislikes

There re s mny thngs tht Enggr des relly well. Frst f ll, Enggr revlves rund dt nd nlyts, nd fter usng t fr 5 mnutes yu'll nte tht t's t the very re f ths tl. Enggr fuses n gvng yu n ggregte vew f yur erfrmne, but f yu'd lke t zm nt sef ee f ntent r sef unt - be t yurs r yur mettr's - yu n d s thnks t the tl's grnulr level f nlyts nd meble ttentn t detl. (If yu're wnderng hw grnulr yu n get, Enggr n gve yu stts by the mnute, whh s gret f yu're fllwng events lke mthes, lunhes, r even PR rses, utges et.). It ls hs n ntutve nterfe - t just wrks. It my seem bt verwhelmng t frst wth ll ts tns nd fetures, but just g thrugh t nd t's breeze t wrk wth. If yu d need hel, there's hel setn hndy t, s yu're never lne. Relted t ths, yu ls get ht funtnlty t ht wth ther users. Ths sn't ment t rele yur estng ht system, whether yu're usng Ymme, Slk, Mrsft Lyn r nther mmuntn tl. Ths s mre f brdge between users, s lthugh ele frm the sme tem n use t, ts full tentl mes ut when used between tems.

Ease of use, friendly User-interface, AI engine available

The first benefit that comes into mind is that beyond just, you know, getting really insightful data, being able to tag it, making sense of it, and being able to disseminate from what we can do to give it to our third external vendors or stakeholders, etc., the solution is also just easy to implement, and to learn the system itself is not a problem at all. Powerful customizing capabilities make this solution our top-notch number 1 because a constant need to train our employees is not a nightmare anymore, for instance.

I dn't relly hve ny negtve nts fr Enggr. One thng tht's wrth mentnng s tht when t mes t Twtter nlyts, Enggr resrts t n rmtn when t rerts n reh, smethng tht egle-eyed nlysts wll st rght wy. Hvng sd tht, t's nt flw er se, ths s due t Twtter's lmttns (s they dn't gve wy the et number f mressns just yet). Ths lmttn ffets ll sl med mngement tls eqully, but f yu wnt t knw mre but ths nd hw tht ffets yur rertng, just ntt yur unt mnger (r yu n use the ht system whle lgged n Enggr).

Difficult to deal with internal data sources, costly to deploy and set-up

On the one hand, a great number of widgets for reporting is one of the features making customers prefer this solution and not any other one. But on the other hand, this wonderful feature may put even an experienced customer out of countenance. We believe it would be better for the vendor to dedicate more their resources to create more detailed descriptions to each their widget. Sometimes what we can get now from those small descriptions is not enough.

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Qualtrics XM Platform Reviews and Ratings

Recommended Gartner Insights

Market Guide for Social Analytics Applications

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1B-10B USD

Hardware

Review Source

One оf the best dаtа-drіven mаnаgement suіtes fоr sосіаl medіа

Research Manager

<50M USD

IT Services

Very complete suite for social C.X but support policies need to be further improved

4.0

Apr 15, 2019

Social platform with a complete set of capabilities able to deliver insightful information. Deployment has been pretty good, however the solution doesn't come with a "self-service" support option, thus making the time required to process some requests longer.

Ecommerce Manager

50M-1B USD

Without any doubts, a top-notch solution for multiple purposes

Mar 19, 2019

Our last provider had a very heavy footprint. They made too many promises, but, unfortunately, most of them turned to be just words in the air. That is why working on the CX Social platform was definitely refreshing. We got what we asked for, and we have that solid relationship.

Market Analyst

10B+ USD

Travel and Hospitality

the great tool to analyze

Mar 14, 2019

CX SOCIAL is a great tool to analyze social networks, we implement it in the company to be able to carry out an exhaustive analysis of the networks to know what is happening in our environment and to be able to look for more effective solutions. This is a very advanced program. nice to use to analyze social behavior.

Market Insights - Category Supervisor (C

Manufacturing

Nice tool, but didn't provide the high end analytics functions we needed

Dec 19, 2018

Platform is definitely good, and representatives were very helpful in terms of walking us through how to use it, providing resources, etc. We had some issues, however, with backend elements that led to not all of our data being integrated, which made it difficult to rely on the tool alone. We were seeking a high-end analytics tool that really flexed the NLP tech muscles, but unfortunately at the end of the day Clarabridge didn't really do that.