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  3. Qualtrics XM Platform
Logo of Qualtrics XM Platform

Qualtrics XM Platform

byQualtrics
in
4.5
Market Presence: Voice of the Customer Platforms, Sentiment Analysis Tools

Overview

Product Information on Qualtrics XM Platform

Updated 13th October 2025

What is Qualtrics XM Platform?

Qualtrics XM Platform is an experience management software designed to collect, analyze, and act on feedback from customers, employees, products, and brand interactions. The software offers features including survey creation, data analytics, real-time dashboards, and advanced reporting to help organizations measure and improve experiences. It enables users to design and distribute surveys across multiple channels, aggregate data from different sources, and use analytics tools to identify patterns and insights. Integration capabilities with other enterprise systems and customizable workflows support process automation. The software aims to help businesses understand key drivers of satisfaction, retention, and engagement by providing actionable insights based on collected data.

Qualtrics XM Platform Pricing

Qualtrics XM Platform software uses a subscription-based pricing model, with pricing tiers that vary depending on features, number of users, and level of support required. The software is typically priced based on an annual license, with additional fees applicable for certain modules, integrations, or expanded response volumes. Custom pricing may be offered for enterprise-scale deployments or advanced functionality.

Overall experience with Qualtrics XM Platform

IT Business Analyst
1B - 3B USD, Hardware
FAVORABLE

“One оf the best dаtа-drіven mаnаgement suіtes fоr sосіаl medіа”

5.0
Apr 6, 2019
Breаkіng sіlоs іs а соmmоn іssue fоr а lоt оf brаnds, аnd mіne hаd sіmіlаr іssues tоо. Engаgоr helрs breаk аwаy frоm thаt, аs іt іt's аn іdeаl tооl fоr іsоlаted envіrоnments: іt іntegrаtes wіth vаrіоus tооls. Sо yоu аlreаdy hаve а dаtа роwerhоuse (Engаgоr) аnd yоu саn соnneсt оther іntellіgent tооls іntо іt. Thіs dоesn't сreаte mоre dаtа - іt just meаns thаt yоu're usіng the sаme dаtа but іn а smаrt wаy, аnd thаt, tо me, іs оne essentіаl steр tоwаrds beсоmіng а sосіаlly іntellіgent brаnd.
There are no reviews in this category.
CRITICAL

About Company

Company Description

Updated 7th December 2023

Qualtrics is a software development company focused on creating digital products intended to enhance a variety of user experiences. This includes the development of tools for optimizing frontline experiences, fostering team performance, and designing user-friendly products. Founded in 2002, Qualtrics has carved a niche in the realm of Experience Management software, serving a worldwide client base. Despite the global presence, the central goal of Qualtrics remains consistent: to facilitate a heightened sense of empathy, human connection, and authenticity in business engagements. As part of its mission and ongoing efforts, the company aims to develop technology effective in bridging experience gaps.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2002
Head office location
Provo, UT and Seattle, WA, United States
Number of employees
5001 - 10000
Website
https://www.qualtrics.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Qualtrics XM Platform
Performance of Qualtrics XM Platform Across Market Features

Qualtrics XM Platform Likes & Dislikes

Like

There re s mny thngs tht Enggr des relly well. Frst f ll, Enggr revlves rund dt nd nlyts, nd fter usng t fr 5 mnutes yu'll nte tht t's t the very re f ths tl. Enggr fuses n gvng yu n ggregte vew f yur erfrmne, but f yu'd lke t zm nt sef ee f ntent r sef unt - be t yurs r yur mettr's - yu n d s thnks t the tl's grnulr level f nlyts nd meble ttentn t detl. (If yu're wnderng hw grnulr yu n get, Enggr n gve yu stts by the mnute, whh s gret f yu're fllwng events lke mthes, lunhes, r even PR rses, utges et.). It ls hs n ntutve nterfe - t just wrks. It my seem bt verwhelmng t frst wth ll ts tns nd fetures, but just g thrugh t nd t's breeze t wrk wth. If yu d need hel, there's hel setn hndy t, s yu're never lne. Relted t ths, yu ls get ht funtnlty t ht wth ther users. Ths sn't ment t rele yur estng ht system, whether yu're usng Ymme, Slk, Mrsft Lyn r nther mmuntn tl. Ths s mre f brdge between users, s lthugh ele frm the sme tem n use t, ts full tentl mes ut when used between tems.

Like

Ease of use, friendly User-interface, AI engine available

Like

The first benefit that comes into mind is that beyond just, you know, getting really insightful data, being able to tag it, making sense of it, and being able to disseminate from what we can do to give it to our third external vendors or stakeholders, etc., the solution is also just easy to implement, and to learn the system itself is not a problem at all. Powerful customizing capabilities make this solution our top-notch number 1 because a constant need to train our employees is not a nightmare anymore, for instance.

Dislike

I dn't relly hve ny negtve nts fr Enggr. One thng tht's wrth mentnng s tht when t mes t Twtter nlyts, Enggr resrts t n rmtn when t rerts n reh, smethng tht egle-eyed nlysts wll st rght wy. Hvng sd tht, t's nt flw er se, ths s due t Twtter's lmttns (s they dn't gve wy the et number f mressns just yet). Ths lmttn ffets ll sl med mngement tls eqully, but f yu wnt t knw mre but ths nd hw tht ffets yur rertng, just ntt yur unt mnger (r yu n use the ht system whle lgged n Enggr).

Dislike

Difficult to deal with internal data sources, costly to deploy and set-up

Dislike

On the one hand, a great number of widgets for reporting is one of the features making customers prefer this solution and not any other one. But on the other hand, this wonderful feature may put even an experienced customer out of countenance. We believe it would be better for the vendor to dedicate more their resources to create more detailed descriptions to each their widget. Sometimes what we can get now from those small descriptions is not enough.

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Peer Discussions

Qualtrics XM Platform Reviews and Ratings

Showing data for 13 ratings and reviews for Social Analytics Applications market. View all 223 ratings and reviews across markets for a complete picture.

4.5

(13 Ratings)

Rating Distribution

5 Star
54%
4 Star
46%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.6

Integration & Deployment

4.8

Service & Support

4.4

Product Capabilities

4.7

Filter Reviews
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Last 12 Months
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Reviewer's Job Function
  • IT Business Analyst
    1B-10B USD
    Hardware
    Review Source

    One оf the best dаtа-drіven mаnаgement suіtes fоr sосіаl medіа

    5.0
    Apr 6, 2019
    Breаkіng sіlоs іs а соmmоn іssue fоr а lоt оf brаnds, аnd mіne hаd sіmіlаr іssues tоо. Engаgоr helрs breаk аwаy frоm thаt, аs іt іt's аn іdeаl tооl fоr іsоlаted envіrоnments: іt іntegrаtes wіth vаrіоus tооls. Sо yоu аlreаdy hаve а dаtа роwerhоuse (Engаgоr) аnd yоu саn соnneсt оther іntellіgent tооls іntо іt. Thіs dоesn't сreаte mоre dаtа - іt just meаns thаt yоu're usіng the sаme dаtа but іn а smаrt wаy, аnd thаt, tо me, іs оne essentіаl steр tоwаrds beсоmіng а sосіаlly іntellіgent brаnd.
  • Research Manager
    <50M USD
    IT Services
    Review Source

    Very complete suite for social C.X but support policies need to be further improved

    4.0
    Apr 15, 2019
    Social platform with a complete set of capabilities able to deliver insightful information. Deployment has been pretty good, however the solution doesn't come with a "self-service" support option, thus making the time required to process some requests longer.
  • Ecommerce Manager
    50M-1B USD
    IT Services
    Review Source

    Without any doubts, a top-notch solution for multiple purposes

    4.0
    Mar 19, 2019
    Our last provider had a very heavy footprint. They made too many promises, but, unfortunately, most of them turned to be just words in the air. That is why working on the CX Social platform was definitely refreshing. We got what we asked for, and we have that solid relationship.
  • Market Analyst
    10B+ USD
    Travel and Hospitality
    Review Source

    the great tool to analyze

    5.0
    Mar 14, 2019
    CX SOCIAL is a great tool to analyze social networks, we implement it in the company to be able to carry out an exhaustive analysis of the networks to know what is happening in our environment and to be able to look for more effective solutions. This is a very advanced program. nice to use to analyze social behavior.
  • Market Insights - Category Supervisor (C
    10B+ USD
    Manufacturing
    Review Source

    Nice tool, but didn't provide the high end analytics functions we needed

    4.0
    Dec 19, 2018
    Platform is definitely good, and representatives were very helpful in terms of walking us through how to use it, providing resources, etc. We had some issues, however, with backend elements that led to not all of our data being integrated, which made it difficult to rely on the tool alone. We were seeking a high-end analytics tool that really flexed the NLP tech muscles, but unfortunately at the end of the day Clarabridge didn't really do that.
Showing Result 1-5 of 14

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