SAP was founded in 1972 and is headquartered in Walldorf, Germany. The company employs over 105,000 people globally and develops software solutions for enterprise resource planning (ERP) and related business functions. SAP’s early products, SAP R/2 and SAP R/3, were widely adopted for managing core business processes. Its current ERP platform, SAP S/4HANA, uses in-memory computing to support data-intensive operations and integrates capabilities such as artificial intelligence and machine learning. SAP offers a portfolio of software applications that support various business functions across industries. These applications are designed to operate on a unified digital platform. As of 2025, SAP reports over 230 million cloud users and provides more than 100 solutions. The company’s offerings are used by organizations to manage finance, human resources, procurement, supply chain, and other operational areas.
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We are using the assortment logic which makes it possible to tailor each customers portfolio in an easy way. We like the assisted sales manager which helps our sales team to work in a transparent way with our customer Since we are using SAP as our ERP, it also comes with a lot of OOTB integrations towards our existing landscape
Stability and reliability
Robust case and contact management capabilities. Seamless integration with SAP CDC and CPI, ensuring consistent consumer data. Reliable performance with minimal disruption in production environments.
A bit poor when it comes to maintaining product prices in an easy way directly in the application/backoffice
Every New Feature comes as a paid option. It should be part of standard offering.
Customization often requires technical intervention rather than simple configuration. Analytics could be more user-friendly for non-technical business users.