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  3. SAP Engagement Cloud
Logo of SAP Engagement Cloud

SAP Engagement Cloud

bySAP
in
4.7
Market Presence: Multichannel Marketing Hubs, Personalization Engines

Overview

Product Information on SAP Engagement Cloud

Updated 13th October 2025

What is SAP Engagement Cloud?

SAP Emarsys is a software designed to facilitate omnichannel customer engagement through automation and personalization capabilities. It enables businesses to manage, execute, and analyze marketing campaigns across various channels such as email, mobile, social media, and the web. The software provides segmentation, predictive analytics, and real-time data to improve interactions with customers and optimize marketing efforts. SAP Emarsys helps organizations address the challenge of consolidating consumer data from multiple sources to deliver targeted messaging and measurable results, supporting marketers in effectively managing customer relationships and lifecycle journeys.

SAP Engagement Cloud Pricing

SAP Emarsys software uses a subscription-based pricing structure, typically based on the volume of contacts and number of messages sent. Pricing tiers may vary depending on feature access, with additional charges applicable for advanced capabilities and add-on modules. Fees can be determined by specific business requirements and scalability needs.

Overall experience with SAP Engagement Cloud

Chief Marketing Officer
<50M USD, Retail
FAVORABLE

“Emarsys Offers Extensive Features but May Overwhelm With Options and Pricing”

5.0
Oct 9, 2025
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
Senior eCommerce Manager
250M - 500M USD, Retail
CRITICAL

“Good to have automation options but takes time to revise based on own needs.”

3.0
Apr 2, 2024
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 13th August 2025

SAP was founded in 1972 and is headquartered in Walldorf, Germany. The company employs over 105,000 people globally and develops software solutions for enterprise resource planning (ERP) and related business functions. SAP’s early products, SAP R/2 and SAP R/3, were widely adopted for managing core business processes. Its current ERP platform, SAP S/4HANA, uses in-memory computing to support data-intensive operations and integrates capabilities such as artificial intelligence and machine learning. SAP offers a portfolio of software applications that support various business functions across industries. These applications are designed to operate on a unified digital platform. As of 2025, SAP reports over 230 million cloud users and provides more than 100 solutions. The company’s offerings are used by organizations to manage finance, human resources, procurement, supply chain, and other operational areas.

Company Details

Updated 13th August 2025
Company type
Public
Year Founded
1972
Head office location
Walldorf, Germany
Number of employees
10001+
Annual Revenue
30B+ USD
Website
http://www.sap.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

SAP Engagement Cloud Reviews and Ratings

4.7

(104 Ratings)

Rating Distribution

5 Star
68%
4 Star
28%
3 Star
4%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • Chief Marketing Officer
    <50M USD
    Retail
    Review Source

    Emarsys Offers Extensive Features but May Overwhelm With Options and Pricing

    5.0
    Oct 9, 2025
    Overall we are very happy with Emarsys as a system and with the support and service we receive from the personnel working at Emarsys.
  • Chief Marketing Officer
    <50M USD
    Retail
    Review Source

    Emarsys Offers Extensive Features but May Overwhelm With Options and Pricing

    5.0
    Oct 9, 2025
    Overall we are very happy with Emarsys as a system and with the support and service we receive from the personnel working at Emarsys.
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Reviewer Insights for: SAP Engagement Cloud
Deciding Factors: SAP Engagement Cloud Vs. Market Average
Performance of SAP Engagement Cloud Across Market Features

SAP Engagement Cloud Likes & Dislikes

Like

Easy to use, efficient, programs that run on its own, knowledge and know-how gathered from a huge amount of companies and countries, data driven marketing tools that reach out to the clients with the proper message at the right time, easy and quick support, great account manager who is dedicated and engaged in making sure the tools are being used in the best possible way, lots of interesting seminars/reports/educations (that I never take the time to listen into, but I will, someday...)

Like

Easy to use, efficient, programs that run on its own, knowledge and know-how gathered from a huge amount of companies and countries, data driven marketing tools that reach out to the clients with the proper message at the right time, easy and quick support, great account manager who is dedicated and engaged in making sure the tools are being used in the best possible way, lots of interesting seminars/reports/educations (that I never take the time to listen into, but I will, someday...)

Like

Easy to use, efficient, programs that run on its own, knowledge and know-how gathered from a huge amount of companies and countries, data driven marketing tools that reach out to the clients with the proper message at the right time, easy and quick support, great account manager who is dedicated and engaged in making sure the tools are being used in the best possible way, lots of interesting seminars/reports/educations (that I never take the time to listen into, but I will, someday...)

Dislike

Not timely support by the support team. Limited to HTML coding to revise the blocks. The recommendation result does not seem to be related to the customer's behavior.

Dislike

Not timely support by the support team. Limited to HTML coding to revise the blocks. The recommendation result does not seem to be related to the customer's behavior.

Dislike

Not timely support by the support team. Limited to HTML coding to revise the blocks. The recommendation result does not seem to be related to the customer's behavior.