Overview
Product Information on Selligent
What is Selligent?
Selligent Pricing
Overall experience with Selligent
“Make Better personalization through Sailthru Site Personalization Manager”
“Custom Activities Required Due to Outdated Design and Sparse Data Availability”
About Company
Company Description
Zeta is a cloud-based company that provides marketing technology, aiding brands in acquiring, growing and retaining their customer base. The company's primary software platform, the Zeta Marketing Platform (ZMP), utilises artificial intelligence to analyse myriad consumer data signals, predict consumer intent, and personalise experiences, thereby facilitating brand growth. Its reach extends to both online and offline marketing channels, including email, connected TV, SMS, social media and more. The company was established in 2007 by co-founders David A. Steinberg and John Sculley, predicated on the belief that data would revolutionise the ways in which marketers engage with consumers towards achieving successful business results. To date, Zeta continues to serve a diverse range of sectors across the globe, such as financial services, retail, telecom, and travel & hospitality. The company employs over 1400 individuals worldwide, with its headquarters located in New York City.
Company Details
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Selligent
Deciding Factors: Selligent Vs. Market Average
Performance of Selligent Across Market Features
Selligent Likes & Dislikes
Setting up banner and integrating it with mobile application and website is very easy. So based on client agreement we are creating and displaying offers to the customers in real-time manner. So whenever any customer are logging in to their website and mobile application its fetching the offers from database based on their past search history and displaying offers to them.
Very economic
Professional email designs are just a click away. Comprehensive reports allow us to keep track of our email performance. I automate our email campaigns using event triggers and how visitors interact with our site right within Selligent Marketing Cloud
Everything is good and working as expected.
A lot of custom activities and poor data
Some features have not been updated for a while such as the template library and segmentation features
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Peer Discussions
Selligent Reviews and Ratings
- ECOMMERCE MANAGER50M-1B USDRetailReview Source
Custom Activities Required Due to Outdated Design and Sparse Data Availability
An economic but outdated tool. It does not allow so many integration except with custom activity - SOFTWARE DEVELOPER10B+ USDSoftwareReview Source
Design Marketing Campaigns with Selligent
Selligent is a perfect tool for mass email campaigns. It provides you with great insights and has large number of features. It has great user community. User interface needs to be updated. It the best data management system. Overall, I am satisfied with Selligent. - MANAGER-INSTITUTIONAL RELATIONS50M-1B USDMiscellaneousReview Source
Great Tool for Marketing Campaigns
Selligent Marketing Cloud provides a variety of functions that helps you to set up your entire marketing campaign with great flexibility. It has a large user base and has customers across various countries. The platform is incredibly easy to use and offers you with a large number of features. - IT GRC Manager10B+ USDIT ServicesReview Source
Make Better personalization through Sailthru Site Personalization Manager
Sailthru Site Personalization Manager is really good personalization engine for creating and managing personalized offers over website and mobile application. Its really helping choosing personalized offers based on customer behavior and generating lots of revenue through real-time offers. - Marketing Automation Specialist1B-10B USDConsumer GoodsReview Source
Selligent Marketing Cloud brought ultimate clarity, brevity and transparency in emails
Selligent Marketing Cloud supports us in quickly setting up and managing all our email campaigns including welcome and follow up emails. It increases our chances of winning because we sell our products to people who really want them