Name: Selligent
Rating: 3.9 (175 reviews)

Overview

Product Information on Selligent

Updated 13th October 2025

What is Selligent?

Marigold Engage is a software designed to assist businesses in managing customer engagement and multichannel marketing campaigns. The software provides tools for creating, executing, and analyzing targeted email, SMS, and mobile marketing initiatives. It offers features for audience segmentation, personalized messaging, and real-time data integration to help organizations deliver relevant communications. Marigold Engage addresses business challenges related to campaign management by enabling centralized control and reporting, supporting automation, and fostering improved audience targeting effectiveness. The software is suitable for organizations seeking to optimize their marketing efforts across various digital channels while maintaining customer data and engagement insights in a unified platform.

Overall experience with Selligent

IT GRC Manager

30B + USD, IT Services

FAVORABLE

“Make Better personalization through Sailthru Site Personalization Manager”

5.0

Oct 3, 2022

Sailthru Site Personalization Manager is really good personalization engine for creating and managing personalized offers over website and mobile application. Its really helping choosing personalized offers based on customer behavior and generating lots of revenue through real-time offers.

ECOMMERCE MANAGER

250M - 500M USD, Retail

CRITICAL

“Custom Activities Required Due to Outdated Design and Sparse Data Availability”

2.0

Feb 2, 2026

An economic but outdated tool. It does not allow so many integration except with custom activity

About Company

Company Description

Zeta is a cloud-based company that provides marketing technology, aiding brands in acquiring, growing and retaining their customer base. The company's primary software platform, the Zeta Marketing Platform (ZMP), utilises artificial intelligence to analyse myriad consumer data signals, predict consumer intent, and personalise experiences, thereby facilitating brand growth. Its reach extends to both online and offline marketing channels, including email, connected TV, SMS, social media and more. The company was established in 2007 by co-founders David A. Steinberg and John Sculley, predicated on the belief that data would revolutionise the ways in which marketers engage with consumers towards achieving successful business results. To date, Zeta continues to serve a diverse range of sectors across the globe, such as financial services, retail, telecom, and travel & hospitality. The company employs over 1400 individuals worldwide, with its headquarters located in New York City.

Company Details

Company type

Public

Year Founded

2007

Head office location

New York, United States

Number of employees

1001 - 5000

Website

http://www.zetaglobal.com

Do You Manage Peer Insights at Zeta?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Selligent

Deciding Factors: Selligent Vs. Market Average

Performance of Selligent Across Market Features

Selligent Likes & Dislikes

Setting up banner and integrating it with mobile application and website is very easy. So based on client agreement we are creating and displaying offers to the customers in real-time manner. So whenever any customer are logging in to their website and mobile application its fetching the offers from database based on their past search history and displaying offers to them.

Very economic

Professional email designs are just a click away. Comprehensive reports allow us to keep track of our email performance. I automate our email campaigns using event triggers and how visitors interact with our site right within Selligent Marketing Cloud

Everything is good and working as expected.

A lot of custom activities and poor data

Some features have not been updated for a while such as the template library and segmentation features

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Peer Discussions

Selligent Reviews and Ratings

Recommended Gartner Insights

50M-1B USD

Retail

Review Source

Custom Activities Required Due to Outdated Design and Sparse Data Availability

SOFTWARE DEVELOPER

10B+ USD

Software

Design Marketing Campaigns with Selligent

3.0

Nov 4, 2022

Selligent is a perfect tool for mass email campaigns. It provides you with great insights and has large number of features. It has great user community. User interface needs to be updated. It the best data management system. Overall, I am satisfied with Selligent.

MANAGER-INSTITUTIONAL RELATIONS

Miscellaneous

Great Tool for Marketing Campaigns

Oct 8, 2022

Selligent Marketing Cloud provides a variety of functions that helps you to set up your entire marketing campaign with great flexibility. It has a large user base and has customers across various countries. The platform is incredibly easy to use and offers you with a large number of features.

IT Services

Make Better personalization through Sailthru Site Personalization Manager

Marketing Automation Specialist

1B-10B USD

Consumer Goods

Selligent Marketing Cloud brought ultimate clarity, brevity and transparency in emails

Sep 14, 2022

Selligent Marketing Cloud supports us in quickly setting up and managing all our email campaigns including welcome and follow up emails. It increases our chances of winning because we sell our products to people who really want them