Semrush Alternatives

4.4(105 Ratings)

Considering alternatives to Semrush? See what this market Semrush users also considered in their purchasing decision. When evaluating different solutions, potential buyers compare competencies in categories such as evaluation and contracting, integration and deployment, service and support, and specific product capabilities.

Check out real reviews verified by Gartner to see how Semrush compares to its competitors and find the best software or service for your organization.

Reviewed in Last 12 Months

How Alternatives Are Selected

1. Ahrefs

4.7

Ahrefs is the leading platform for SEO, it is so incredibly detailed, up to date and always ahead of the curve when it comes to innovation. I couldn't imagine not using Ahrefs for a single day in my job Read all insights and reviews for Ahrefs

Where Semrush Scored Higher

Better evaluation and contracting

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2. SE Ranking

4.8

SE Ranking is an affordable, comprehensive and constantly evolving SEO tool. Their customer service has been top notch as well. They also allowed me to extend the trial as we weren't able to evaluate the tool in the initial time frame. Highly recommended.Read all insights and reviews for SE Ranking

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3. Similarweb Platform

4.4

We find SimilarWeb's SEO and website quality information very valuable in our strategy consulting engagements, especially for business-to-consumer organisations, with clients finding it particularly interesting Read all insights and reviews for Similarweb Platform

Where Semrush Scored Higher

Easier to integrate and deploy
Better evaluation and contracting

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4. Moz Pro

By Moz

3.9

Moz is a good tool backed up by some of the best customer support we've experienced, super friendly, helpful and fast, make you feel like you're the only customer. We found it to be a good introduction into the world of SEO and a valuable tool to get us started.Read all insights and reviews for Moz Pro

Where Semrush Scored Higher

Better at service and support
Better evaluation and contracting

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5. Raven Tools

4.2

Using Raven tools has been quite comprehensive & easy to use for doing SEO analysis from doing technical SEO perspective to keyword research. One of the reasons we opted for Raven is that we wanted an all-in-one solution that could handle multiple aspects of SEO. Raven has a set of robust features that allow us to get insights & make data-driven decisions. Read all insights and reviews for Raven Tools

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6. BrightEdge

4.5

BrightEdge is a powerful SEO platform that provides deep insights into both SEO performance and geolocation-specific visibility. Their customer service has been excellent - very hands on, responsive, and proactive in helping us get the most out of the platform. Features like DataCube X, AI Catalyst, dashboards, and their suite of AI driven automations make BrightEdge a strong competitor against any major SEO tool on the market. There are some challenges for very large global organizations like ours. I've found that scaling the platform for users across multiple languages and regions has been difficult. BrightEdge's credit-based pricing model can become expensive quickly. Because the system uses one credit per keyword per SERP, monitoring keywords across 170 countries and all major search engines adds up fast. Overall, BrightEdge delivers exceptional capabilities and support, but enterprises with large global footprints should carefully consider the cost structure and complexity of scaling across markets. Read all insights and reviews for BrightEdge

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7. Surfer

4.4

It was a game-changer when it appeared, but might mislead SEO teams into just copying competitors content and rehashing what was already said. On the other hand, it does allow you to easily see what Google values for page 1.Read all insights and reviews for Surfer

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8. Conductor Platform

4.6

An AI supported, smart and intelligent website optimization platform which provides useful insights and competitor analysis all at the same place.Read all insights and reviews for Conductor Platform

Where Semrush Scored Higher

Better at service and support

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