Name: Semrush
Rating: 4.4 (134 reviews)

Overview

Product Information on Semrush

Updated 12th March 2026

What is Semrush?

Semrush is a software designed to assist businesses with online visibility management by offering tools for search engine optimization, pay-per-click advertising, content marketing, and competitive analysis. The software provides functionalities such as keyword research, backlink analysis, site audit, and tracking of search engine rankings. Semrush enables users to identify opportunities for improving website performance, analyze competitors strategies, monitor keyword trends, and assess digital marketing effectiveness. The software aims to support organizations in evaluating and enhancing their search and digital presence to address the challenges of acquiring traffic and optimizing online campaigns.

Overall experience with Semrush

Marketing Associate

50M - 250M USD, Manufacturing

FAVORABLE

“SEMRush Provides Valuable Tools But Some Add-Ons Require Extra Payment”

5.0

Apr 15, 2026

SEMRush is largely responsible for our small companies ability to stay competitive, keep up with ever changing SEO, research keywords and phrases, schedule social media posts, and run site audits on our own schedule.

MARKETING MANAGER

<50M USD, Retail

CRITICAL

“Your Business's Marketing Data at Your Fingertips, Without Context”

3.0

Jan 13, 2025

Semrush is packed with data analytic tools and consolidates all of your SEO and marketing into one dashboard, but then the rest is up to you.

About Company

Company Description

Semrush is a software-as-a-service (SaaS) platform focused on online visibility management. Established in 2008 by a group of SEO and IT professionals, Semrush aimed to provide equal online competition opportunities. Over the years, it has developed into a comprehensive marketing suite with more than 55 products, tools and add-ons. The overall aim of Semrush is to provide a singular tool that helps streamline marketing teams' workflow, improve their online marketing results, and efficaciously manage routine tasks. Semrush is recognized as a reliable provider of information on online behavior, and its data is globally accessible across 142 databases. It tracks 21 billion keywords and 43 trillion backlinks, painting a clear picture of global online patterns.

Company Details

Company type

Public

Year Founded

2008

Head office location

Boston, United States

Number of employees

1001 - 5000

Website

http://www.semrush.com

Do You Manage Peer Insights at Semrush?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Semrush

Performance of Semrush Across Market Features

Semrush Likes & Dislikes

SEMRush is incredible for all of the features it offers. There is a wide range of different tools, and with experience and digging around, this tool is really a secret weapon for marketers.

The best feature in my opinion is the backlinks analysis. It also sends regularly scheduled reports on keyword performance and ranking. Plus competitor analysis.

I run weekly reports to keep on top of potential issues as the crop up in the SEO and usability of the sites I'm responsible for.

There are quite a few add-ons that appear to be apart of your account, until you click into them and they are behind a paywall or add this to your membership. I wish more things were bundled in, or hidden from the out of the box view.

Once you have the data provided by Semrush, there's not a lot in the way of contextualizing the information in a way that makes it useful. How important is it to rank for a particular keyword? That's up to you. Also there are instructions for how to do things on respective platforms, but the tools are not available within Semrush, which means you'll be bouncing around between sites and apps.

Some of the site error results could be more specific.

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Peer Discussions

Semrush Reviews and Ratings

Recommended Gartner Insights

Market Guide for Enterprise SEO Platforms

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50M-1B USD

Manufacturing

Review Source

SEMRush Provides Valuable Tools But Some Add-Ons Require Extra Payment

10B+ USD

Hardware

Regular Reports Help Identify SEO and Usability Issues in Website Management

Dec 5, 2025

SEMRush provides the tools I need to keep my sites healthy. This tool is part of a broader web maintenance/analytics suite that keeps our sites in good shape.

CONTENT CREATOR

Retail

How Semrush Enhances Your SEO Strategy

Oct 21, 2025

I think Semrush is a great tool! It has a lot of capabilities that can improve your SEO strategy. You can set up multiple domains to see their performance. You can track competitors to see what they score online as well. Semrush provides multiple options to optimize keywords, backlinks and your technical performance. Overall, it's a great tool and I recommend it. The only real struggle is the pricing in my opinion, because it's expensive.

MARKETING ASSOCIATE

<50M USD

Services (non-Government)

Early Impressions Highlight Semrush’s Utility for SEO and Website Monitoring

4.0

Oct 20, 2025

We are still fairly new to SemRush, but it has already been a great tool for monitoring our digital clients, tracking website performance, and generating insightful reports to help determine action items. The platform makes it easy to stay on top of SEO and site health in one place.

1B-10B USD

IT Services

Notable SEO Growth Reported Despite Expensive Pricing

Oct 7, 2025

Semrush is really quick to use at a glance. The dashboards are very helpful and give you everything you need right from the start of the product.