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  3. Simplify360
Logo of Simplify360

Simplify360

bySimplify360
in
4.1
Market Presence: Social Analytics Applications, Social Monitoring and Analytics (Transitioning to Social Media Management and Listening)

Overview

Product Information on Simplify360

Updated 13th October 2025

What is Simplify360?

Simplify360 is a social media management software designed to enable businesses to monitor, engage, and analyze their performance across multiple social platforms. The software provides features for listening to social conversations, automating responses, managing customer queries, and publishing content. It offers analytics tools that help organizations track engagement metrics, sentiment analysis, and overall trends related to their brand. Simplify360 addresses the business problem of efficiently handling large volumes of social interactions and streamlining customer support operations, allowing teams to maintain consistent communication and improve response times on social channels.

Simplify360 Pricing

Simplify360 is a software that offers a tiered pricing model based on different platform editions and the range of features provided. Pricing typically varies according to the scale of social media accounts managed and additional capabilities such as analytics, automation, and integration options. Subscription fees are charged on a monthly or annual basis, with custom plans available for enterprises requiring advanced functionalities.

Overall experience with Simplify360

ACCOUNT MANAGER
50M - 250M USD, Media
FAVORABLE

“One of the great tools for ORM, Social Listening and Customer Service”

4.0
May 30, 2024
Overall experience was great, now comes with AI integration
There are no reviews in this category.
CRITICAL

About Company

Company Description

Updated 7th December 2023

Simplify360 is a pioneering Digital Customer Experience Platform. The company aims to enhance digital customer experiences and generate valuable insights from data and analytics. Using an advanced AI-driven conversation cloud, digital media command center, and real-time dashboards, it equips users with an improved control over their digital presence. While sitting in India and the US, its product has a global presence, effortlessly reaching over 100 countries.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2012
Head office location
Bengaluru, India
Number of employees
51 - 200
Website
https://www.simplify360.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Simplify360
Performance of Simplify360 Across Market Features

Simplify360 Likes & Dislikes

Like

Software UI is very user friendly and dashboards can be customized as per your needs.

Like

The product is used in multiple ways which has reduced our cost of multiple tools. This tool is used for Automation - Both UI and API automation are also handled within the tool. It also can be customized for adding multiple tool in the same product and use as a one stop solution for all automation integration. On Test management, the tool helps us in integrating with Git lab to fetch the data in real time and ensure the process is carried out smoothly. The tool also helps in preparing the analytical data for each sprint and milestone releases. This had eased our effort in preparing the data and graphs for analysis.

Like

It makes it easy for us to integrate our traditional CRM tools ans entire infrastructure for easy analysis and visualization.

Dislike

Ticket creation and forwarding is a bit confusing, ecommerce reviews management needs improvement and competitors analysis

Dislike

Though it has integration with git lab to fetch the real time data there needs to be few customization based on the git lab changes to ensure smooth progress. Since there are lot many upcoming changes in the road map of simplify 360 which is more effective, it lags in the current usage of the tool.

Dislike

Its benefits far outweighs its shortcomings. I have nothing negative about it

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Peer Discussions

Simplify360 Reviews and Ratings

Showing data for 11 ratings and reviews for Social Analytics Applications market. View all 12 ratings and reviews across markets for a complete picture.

4.1

(11 Ratings)

Rating Distribution

5 Star
64%
4 Star
36%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.6

Integration & Deployment

4.6

Service & Support

4.5

Product Capabilities

4.7

Filter Reviews
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Reviewer's Job Function
  • ACCOUNT MANAGER
    50M-1B USD
    Media
    Review Source

    One of the great tools for ORM, Social Listening and Customer Service

    4.0
    May 30, 2024
    Overall experience was great, now comes with AI integration
  • Team Lead
    50M-1B USD
    IT Services
    Review Source

    One stop solution for Test Management and Automation - Simplify360

    4.0
    Mar 3, 2022
    Simplify 360's QA tool which is helps our QA team to use the tool for multi purpose such as Automation tool, Test management tool and Test tracking tool. This has helped in resolving multiple problems with a one stop solution by Simplify QA.
  • Operations Director
    50M-1B USD
    Banking
    Review Source

    Simplify360 Is Simply Amazing

    5.0
    Jan 15, 2020
    With Simplify360, we can easily measure and analyze social interactions and make them monetizable. It is very easy to extract data and convert to excel format with Simplify360. It gives us actionable insights from multiple streams of conversation platforms. We are also able to perform profile comparison to improve our customer retention activities
  • Assistant Manager
    1B-10B USD
    Transportation
    Review Source

    Easy to implement tool, but need few more analytics/features to make it complete product

    4.0
    Aug 13, 2019
    Our product requirement was to get visibility on social media mentions for the brand/response time/issue categories/improvement on user experience. We tried using different tools and our search ended with integrating the social support on Simplify360. Its been a journey of 3+ years with them and the early tool implementation was pretty smooth. From there on we had gone through multiple changes on tool layout, new features to make it more user-friendly. We started getting visibility on total social media mentions, sentiment details, tracking our first response % and improving it from no data to 100% as per defined SLA, visibility on agent level data and productivity, integrating different social media profiles for different geographies. There are few roadblocks when it came to adding new social media channels (Instagram, LinkedIn, Appstore reviews) due to non-availability of API.
  • Business Consultant
    1B-10B USD
    IT Services
    Review Source

    Comprehensive Social Media Tool with full business and Dev support!

    5.0
    Aug 19, 2019
    They have supported us in all our key asks and projects to make and plans to make. They provide new social technological upgrade for various of social channels. Yearly pipeline improvements are constantly being implemented for all social channel platform customers.
Showing Result 1-5 of 11

Recommended Gartner Research

  • Market Guide for Social Analytics Applications

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