Name: Simplify360
Rating: 3.7 (12 reviews)

Overview

Product Information on Simplify360

Updated 13th October 2025

What is Simplify360?

Simplify360 is a social media management software designed to enable businesses to monitor, engage, and analyze their performance across multiple social platforms. The software provides features for listening to social conversations, automating responses, managing customer queries, and publishing content. It offers analytics tools that help organizations track engagement metrics, sentiment analysis, and overall trends related to their brand. Simplify360 addresses the business problem of efficiently handling large volumes of social interactions and streamlining customer support operations, allowing teams to maintain consistent communication and improve response times on social channels.

Overall experience with Simplify360

ACCOUNT MANAGER

50M - 250M USD, Media

FAVORABLE

“One of the great tools for ORM, Social Listening and Customer Service”

4.0

May 30, 2024

Overall experience was great, now comes with AI integration

Executive Analytics

<50M USD, Media

CRITICAL

“A Year's Experience with Simplify: Analyzing Response Management”

3.0

Jul 23, 2024

Overall i have used simplify for more than a year for response management as weel for social analytics, the inegration as well as service support is good

About Company

Company Description

Simplify360 is a pioneering Digital Customer Experience Platform. The company aims to enhance digital customer experiences and generate valuable insights from data and analytics. Using an advanced AI-driven conversation cloud, digital media command center, and real-time dashboards, it equips users with an improved control over their digital presence. While sitting in India and the US, its product has a global presence, effortlessly reaching over 100 countries.

Company Details

Company type

Private

Year Founded

2012

Head office location

Bengaluru, India

Number of employees

51 - 200

Website

https://www.simplify360.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Simplify360

Performance of Simplify360 Across Market Features

Simplify360 Likes & Dislikes

Software UI is very user friendly and dashboards can be customized as per your needs.

Using for more than a year the most i like is it about the bulk action where we can take action on tickets in a bulk form, apart from that the diagramm and graphs is very easy to understand

The product is used in multiple ways which has reduced our cost of multiple tools. This tool is used for Automation - Both UI and API automation are also handled within the tool. It also can be customized for adding multiple tool in the same product and use as a one stop solution for all automation integration. On Test management, the tool helps us in integrating with Git lab to fetch the data in real time and ensure the process is carried out smoothly. The tool also helps in preparing the analytical data for each sprint and milestone releases. This had eased our effort in preparing the data and graphs for analysis.

Ticket creation and forwarding is a bit confusing, ecommerce reviews management needs improvement and competitors analysis

The weakness or I could say dislike is a common issue that is we need to refresh after few couple hours as the tool gets very laggy in use, apart from that i faced issue while downloading the data as it takes more than a hour sometime

Though it has integration with git lab to fetch the real time data there needs to be few customization based on the git lab changes to ensure smooth progress. Since there are lot many upcoming changes in the road map of simplify 360 which is more effective, it lags in the current usage of the tool.

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Peer Discussions

Simplify360 Reviews and Ratings

Recommended Gartner Insights

Market Guide for Social Analytics Applications

<50M USD

Media

Review Source

A Year's Experience with Simplify: Analyzing Response Management

50M-1B USD

One of the great tools for ORM, Social Listening and Customer Service

Team Lead

IT Services

One stop solution for Test Management and Automation - Simplify360

Mar 3, 2022

Simplify 360's QA tool which is helps our QA team to use the tool for multi purpose such as Automation tool, Test management tool and Test tracking tool. This has helped in resolving multiple problems with a one stop solution by Simplify QA.

Operations Director

Banking

Simplify360 Is Simply Amazing

5.0

Jan 15, 2020

With Simplify360, we can easily measure and analyze social interactions and make them monetizable. It is very easy to extract data and convert to excel format with Simplify360. It gives us actionable insights from multiple streams of conversation platforms. We are also able to perform profile comparison to improve our customer retention activities

Assistant Manager

1B-10B USD

Transportation

Easy to implement tool, but need few more analytics/features to make it complete product

Aug 13, 2019

Our product requirement was to get visibility on social media mentions for the brand/response time/issue categories/improvement on user experience. We tried using different tools and our search ended with integrating the social support on Simplify360. Its been a journey of 3+ years with them and the early tool implementation was pretty smooth. From there on we had gone through multiple changes on tool layout, new features to make it more user-friendly. We started getting visibility on total social media mentions, sentiment details, tracking our first response % and improving it from no data to 100% as per defined SLA, visibility on agent level data and productivity, integrating different social media profiles for different geographies. There are few roadblocks when it came to adding new social media channels (Instagram, LinkedIn, Appstore reviews) due to non-availability of API.