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  1. Home
  2. /
  3. Zoho Marketing Automation
Logo of Zoho Marketing Automation

Zoho Marketing Automation

byZoho
in
4.4
Market Presence: Email Marketing, Multichannel Marketing Hubs

Overview

Product Information on Zoho Marketing Automation

Updated 13th January 2026

What is Zoho Marketing Automation?

Zoho Marketing Automation is an all-in-one marketing automation platform that helps business simplify and automate campaigns across multiple channels to generate higher lead-to-revenue conversions. Trusted by 100k+ users, it streamlines workflows with seamless integrations across Zoho apps and third-party tools. Businesses can build personalized multichannel journeys across email, SMS, WhatsApp, social, web, and offline channels, automate campaigns with a drag-and-drop builder, and track performance with powerful website analytics. Zoho Marketing Automation supports the full lead cycle with scoring, segmentation, attribution, and deep insights to identify top sources and optimize conversions. Teams can plan campaigns, manage budgets, measure ROI, and scale ecommerce with promotions, automated follow-ups, and cart recovery. It offers an end-to-end solution to run, analyze, and grow all marketing efforts from one place.

Zoho Marketing Automation Pricing

Zoho Marketing Automation software follows a subscription-based pricing model with tiered plans based on the number of contacts managed and features accessed. The structure typically includes a monthly or annual payment option, where higher tiers provide access to additional functionalities and larger contact limits. Users select a plan according to their requirements, with different tiers accommodating varying business sizes.

Overall experience with Zoho Marketing Automation

Ceo
<50M USD, Software
FAVORABLE

“Seamless Integrations Enhance Communication Despite Noted Issues With Trial Version”

5.0
Jan 5, 2026
The automation basics, content delivery, planning and delivery all aspects are well covered by the product. Additionally, the integrations are seamless and available within the suite.
CTO
500M - 1B USD, Media
CRITICAL

“Product Offers Expected Functionality Amid Concerns of Copied Market Features”

3.0
Jun 16, 2025
Basic product that works as expected - seems like copied functionality from other products.

About Company

Company Description

Updated 7th December 2023

Zoho Corporation is a privately held software company that is focused on delivering solutions to help businesses grow. The company's portfolio of more than 55 products is used by over 100 million people around the world and is designed to cater to varying business requirements such as sales, marketing, support, collaboration, finance, and recruitment. Zoho is concentrated on creating digital tools with a strict adherence to user privacy. It does not rely on an ad-revenue model, even for its free products. The firm's global reach extends from its headquarters in Austin, Texas to international offices in Chennai, India and other worldwide locations.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
1996
Head office location
Chennai, India
Number of employees
10001+
Website
https://www.zoho.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Zoho Marketing Automation
Deciding Factors: Zoho Marketing Automation Vs. Market Average
Performance of Zoho Marketing Automation Across Market Features

Zoho Marketing Automation Likes & Dislikes

Like

Ease of integrating various services that are needed for the automation. It is not just the content but also other communication tools and their integration that help make the impact.

Like

Ease of choice, license, and purchasing.

Like

It allows for personalized marketing. I like behavioral analytics. Converting leads into sales is easy.

Dislike

Certain areas of the tool have bugs that must be cleared. It could very well be due to the trial version that we evaluated initially.

Dislike

They seem to copy other products on the market.

Dislike

No malfunctioning to report.

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Peer Discussions

Zoho Marketing Automation Reviews and Ratings

4.4

(116 Ratings)

Rating Distribution

5 Star
32%
4 Star
62%
3 Star
6%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.5

Service & Support

4.4

Product Capabilities

4.4

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Ceo
    <50M USD
    Software
    Review Source

    Seamless Integrations Enhance Communication Despite Noted Issues With Trial Version

    5.0
    Jan 5, 2026
    The automation basics, content delivery, planning and delivery all aspects are well covered by the product. Additionally, the integrations are seamless and available within the suite.
  • Chargée Marketing
    50M-1B USD
    Retail
    Review Source

    A Great Multichannel Marketing Tool For Business

    5.0
    Jul 3, 2025
    With Zoho Marketing Automation, we not only target leads but also nurture and convert them into sales. It makes analyzing behaviors, attracting and engaging leads easy thanks to the seamless custom marketing strategies.
  • CTO
    50M-1B USD
    Media
    Review Source

    Product Offers Expected Functionality Amid Concerns of Copied Market Features

    3.0
    Jun 16, 2025
    Basic product that works as expected - seems like copied functionality from other products.
  • Digital Marketing Manager
    50M-1B USD
    Miscellaneous
    Review Source

    A Proven Multi-Channel Marketing Platform For Business

    5.0
    May 27, 2025
    It eases our marketing needs and helps deliver personalized marketing campaigns to our customers. It works on different channels ranging from websites, WhatsApp, SMS, and Email thus increasing leads.
  • Digital Marketer
    50M-1B USD
    Miscellaneous
    Review Source

    My Experience With Zoho Marketing Automation

    5.0
    May 14, 2025
    It simplifies marketing by allowing customization and targeted marketing which involves sending campaign emails. With this marketing tool, we have drastically increased leads.
...
Showing Result 1-5 of 119

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