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  3. ActiveCampaign Platform
Logo of ActiveCampaign Platform

ActiveCampaign Platform

byActiveCampaign
in
4.3
Market Presence: Email Marketing (Transitioning to Email Marketing Platforms), B2B Marketing Automation Platforms

Overview

Product Information on ActiveCampaign Platform

Updated 13th October 2025

What is ActiveCampaign Platform?

ActiveCampaign Platform is a software designed to streamline customer experience through automation and email marketing. The software provides tools for marketing automation, email campaign management, sales automation, and CRM functionalities. It enables businesses to segment contacts, automate workflows, and personalize communications, aiming to enhance customer engagement and manage relationships efficiently. The software addresses business needs related to automating repetitive marketing tasks, organizing sales processes, and analyzing customer interactions, allowing organizations to optimize their outreach and improve productivity across marketing and sales operations.

ActiveCampaign Platform Pricing

ActiveCampaign Platform software utilizes a subscription-based pricing model structured across multiple tiers that vary by feature set and the number of contacts. The pricing is billed either monthly or annually and includes options to scale based on contact volume and access to advanced functionalities, with higher-tier plans offering expanded automation and integration capabilities.

Overall experience with ActiveCampaign Platform

Marketing Associate
50M - 250M USD, Healthcare and Biotech
FAVORABLE

“Efficient personalization in email marketing, with challenges in detailed analysis”

4.0
Jun 4, 2026
Our experience with ActiveCampaign has been very positive. It's a comprehensive tool that has helped us efficiently manage our email marketing communications and automations. What we value most is the flexibility it offers for creating automated workflows and personalizing communications based on user behavior.
Automated Translation from Spanish
Product Marketing Specialist
<50M USD, IT Services
CRITICAL

“Platform Offers Simple Automation But Faces Criticism Over Billing and Support”

2.0
Dec 23, 2025
The product is pretty straightforward and gets the job done. I did not have experience with this particular vendor before but getting used to it was alright.

About Company

Company Description

Updated 6th March 2025

ActiveCampaign operates in the realm of marketing automation, email marketing and customer relationship management (CRM). The company's principal focus lies in helping businesses expand through technically advanced automation platforms which are oriented towards achieving scalable and personalized customer experiences. ActiveCampaign's comprehensive automation solution amalgamates transactional email, email marketing, ecommerce marketing, and CRM to deliver unique experiences that span across all channels and continue throughout the customer lifecycle. ActiveCampaign provides access to an abundance of pre-built automations and supports a large number of integrations.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2003
Head office location
Chicago, United States
Number of employees
1001 - 5000
Website
https://www.activecampaign.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

ActiveCampaign Platform Reviews and Ratings

Showing data for 65 ratings and reviews for Email Marketing (Transitioning to Email Marketing Platforms) market. View all 98 ratings and reviews across markets for a complete picture.

4.3

(65 Ratings)

Rating Distribution

5 Star
62%
4 Star
26%
3 Star
9%
2 Star
3%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.6

Integration & Deployment

4.4

Service & Support

4.5

Product Capabilities

4.6

Filter Reviews
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  • Marketing Associate
    50M-1B USD
    Healthcare and Biotech
    Review Source

    Efficient personalization in email marketing, with challenges in detailed analysis

    4.0
    Jun 4, 2026
    Our experience with ActiveCampaign has been very positive. It's a comprehensive tool that has helped us efficiently manage our email marketing communications and automations. What we value most is the flexibility it offers for creating automated workflows and personalizing communications based on user behavior.
    Automated Translation from Spanish
  • Product Marketing Specialist
    <50M USD
    IT Services
    Review Source

    Platform Offers Simple Automation But Faces Criticism Over Billing and Support

    2.0
    Dec 23, 2025
    The product is pretty straightforward and gets the job done. I did not have experience with this particular vendor before but getting used to it was alright.
  • Project Manager
    50M-1B USD
    Services (non-Government)
    Review Source

    An Accurate, Friendly and Resourceful Email Marketing Platform that has Excellent Content Personalization Capabilities

    5.0
    Apr 7, 2026
    The overall experience is great because this email marketing platform has effective features that allow us to personalize content for our customers. Moreover, ActiveCampaign Platform is an accurate and easy to use email marketing solution.
  • Marketing Manager
    50M-1B USD
    Media
    Review Source

    Active Campaign great for EM marketing

    5.0
    Mar 2, 2026
    It is easy to code EM campaigns and pull data, I do have to say the text editor can be a bit glitchy depending on the browser you use
  • SQUAD TECHNICAL LEAD
    50M-1B USD
    Consumer Goods
    Review Source

    Strong Automation Tools Noted Despite Increased Costs for New Customers

    4.0
    Jul 17, 2025
    One of my favourite email marketing tools, it is powerful for automation and very competitive for small businesses and digital marketing. I started my digital business with this tool.
...
Showing Result 1-5 of 65

Recommended Gartner Insights

  • Market Guide for Email Marketing (Transitioning to Email Marketing Platforms)
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Reviewer Insights for: ActiveCampaign Platform
Performance of ActiveCampaign Platform Across Market Features

ActiveCampaign Platform Likes & Dislikes

Like

What we like most about ActiveCampaign is its automation capabilities. It allows us to create comprehensive journeys tailored to different types of users without complicating management. I would also highlight the segmentation options, which allow us to send more relevant and personalized messages. Furthermore, integration with other tools is quite simple, which greatly simplifies our work and eliminates unnecessary manual processes.

Automated Translation from Spanish
Like

Easy to use, global suppression capabilities, easy automations.

Like

The accuracy of ActiveCampaign Platform and the ever accessible customer support team are two important aspects I like about this tool. To add to that, I am impressed by how ActiveCampaign Platform integrates with other tools effortlessly.

Dislike

One of the aspects we like least is that some advanced settings can be complex when you first start using the platform. Although it offers many possibilities, it's not always easy to find the best way to implement them. We also found a lack of clarity in some specific reports and metrics, especially when we wanted to delve deeper into certain analyses. Overall, these are minor details within a very comprehensive tool, but they are aspects that could improve the user experience.

Automated Translation from Spanish
Dislike

Can't use our own fonts in the emails. Awful customer service. Worst experience of my career. We wanted to make a change in our plan before the billing. They said okay, kept us waiting until the billing period and then DID NOT perform the changes we wanted and charged what they wanted to charge. They said they would provide 5000 additional contacts for the trouble they caused. THEN they sent a payment link for the additional contacts.

Dislike

No dislikes for ActiveCampaign Platform.