Overview
Product Information on ActiveCampaign Platform
What is ActiveCampaign Platform?
ActiveCampaign Platform Pricing
Overall experience with ActiveCampaign Platform
“Strong Automation Tools Noted Despite Increased Costs for New Customers”
“Platform Offers Simple Automation But Faces Criticism Over Billing and Support”
About Company
Company Description
ActiveCampaign operates in the realm of marketing automation, email marketing and customer relationship management (CRM). The company's principal focus lies in helping businesses expand through technically advanced automation platforms which are oriented towards achieving scalable and personalized customer experiences. ActiveCampaign's comprehensive automation solution amalgamates transactional email, email marketing, ecommerce marketing, and CRM to deliver unique experiences that span across all channels and continue throughout the customer lifecycle. ActiveCampaign provides access to an abundance of pre-built automations and supports a large number of integrations.
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Performance of ActiveCampaign Platform Across Market Features
ActiveCampaign Platform Likes & Dislikes
with the basic model, you have automations included and this feature is powerful to define and send email marketing campaigns in a lot of different situations
Easy to use, global suppression capabilities, easy automations.
The product is easy to use and they do listen to feedback and improve the product to make marketing easier.
changes in the management model for new customers or contracts, more expensive and if you acquire a new license, there are differences with the version for previous years.
Can't use our own fonts in the emails. Awful customer service. Worst experience of my career. We wanted to make a change in our plan before the billing. They said okay, kept us waiting until the billing period and then DID NOT perform the changes we wanted and charged what they wanted to charge. They said they would provide 5000 additional contacts for the trouble they caused. THEN they sent a payment link for the additional contacts.
There are limitations when creating automations, and the rules are not always clearly defined.
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ActiveCampaign Platform Reviews and Ratings
- Product Marketing Specialist<50M USDIT ServicesReview Source
Platform Offers Simple Automation But Faces Criticism Over Billing and Support
The product is pretty straightforward and gets the job done. I did not have experience with this particular vendor before but getting used to it was alright. - SQUAD TECHNICAL LEAD50M-1B USDConsumer GoodsReview Source
Strong Automation Tools Noted Despite Increased Costs for New Customers
One of my favourite email marketing tools, it is powerful for automation and very competitive for small businesses and digital marketing. I started my digital business with this tool. - Business Development Associate<50M USDIT ServicesReview Source
US-Based Support Leads to Response Delays, Helpful Community Resources Available
With being in Australia and their support team being in the US there can be some delays and challenges when problems arise. However they are very responsive and try to support resolution to the issue. The community, help documents and videos are particularly helpful to self serving and the product is easy to use. - Search Engine Optimization Consultant50M-1B USDMiscellaneousReview Source
Thriving In Digital Marketing With ActiveCampaign
ActiveCampaign Platform enables us to thrive in the current digital marketing which has stiff competition. Through personalized marketing campaigns, CRM and email marketing automation with ActiveCampaign, we have been able to gain high ROI in real-time. - Digital Performance Director50M-1B USDMiscellaneousReview Source
Optimizing Email Marketing Processes with ActiveCampaign Platform
ActiveCampaign Platform is mainly used by the Sales and Marketing Department in my organization. I use it on a daily basis to create, customize and send high volume outbound marketing emails automatically without facing issues which is why I rate it 5 out of 5.