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Logo of Asana

Asana

byAsana
in
4.6
2026
Market Presence: Product Roadmapping Tools for Software Engineering, Collaborative Work Management

Overview

Product Information on Asana

Updated 6th March 2026

What is Asana?

Asana is the System of Action for work, where humans and AI collaborate to help individuals work smarter, teams move faster, and organizations deliver results. Powered by the Work Graph data model, Asana provides the context and governance that enables AI to operate inside real workflows across teams, processes, and systems. More than 180,000 organizations are building the Agentic Enterprise with Asana, connecting strategy to execution and delivering complex work at scale.

Asana Pricing

Asana is a software that offers a tiered subscription pricing model with multiple plans including a free basic version and paid options charged per user per month, with features and functionality increasing at higher tiers. Enterprise pricing is custom and based on specific business needs.Paid plans include free access to AI Studio with a limited set of credits. Additional tranches of credits can be purchased separately. AI Studio Plus/Pro versions include additional credits and services access.

Overall experience with Asana

Manager
Gov't/PS/ED <5,000 Employees, Education
FAVORABLE

“Direct Messaging and AI Ease Workflows, Yet Asana Adoption Issues Remain”

5.0
Feb 25, 2026
Asana has been the best thing that has happened to my work productivity and task management since the invention of email! I am so obsessed with the tool and shout it from the rooftops because it's been such a huge asset to how I do my work and collaborate with others across my organization.
Manager, Human Resources
500M - 1B USD, Software
CRITICAL

“Limited Vendor Support Noted Despite Positive Feedback on Product Features”

3.0
Jun 30, 2025
The vendor is not as helpful as one would expect. On some of our requests the vendor refused to help.

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2026
For Market:
Collaborative Work Management
2025
For Market:
Marketing Work Management Platforms
2026
For Market:
Adaptive Project Management and Reporting

About Company

Company Description

Updated 5th August 2025

Asana is a work management platform for human + AI coordination. Over 170,000 customers rely on Asana to align teams and accelerate organizational impact. Whether it's managing strategic initiatives, cross-functional programs, or company-wide goals, Asana helps organizations bring clarity to complexity, turning plans into action with AI working alongside teams every step of the way.

Company Details

Updated 5th August 2025
Company type
Public
Year Founded
2008
Head office location
San Francisco, United States
Number of employees
1001 - 5000
Website
http://asana.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Asana
Reviewer Insights for: Asana
Deciding Factors: Asana Vs. Market Average
Performance of Asana Across Market Features

Asana Likes & Dislikes

Like

1. I love the seamless integration that Asana has with other work productivity tools and products that I use on a daily basis. I can easily create tasks from my email or instant messaging platform, which makes it so much easier to manage projects and tasks in real time. 2. Asana's AI features are pretty easy to use and the rest of my team has enjoyed building AI-generated workflows and rules to improve how their projects function. 3. I love that I can message individuals directly in Asana, removing the need to send follow up emails after a meeting. It's all streamlined directly in the platform - efficiency at its best!

Like

Project mgmt Features Capabilities Solution

Like

What I like most is the visibility and structure it brings. You can quickly see who owns what, what's overdue, and how everything connects - especially on large scale projects. It cuts down a lot on the where are we with this updates and back and forth questions. The product is also very flexible, and you can build it out with timelines, dependencies, and automations as your needs grow.

Dislike

1. Coworkers that do not use Asana with fidelity (or at all) make it really difficult to move work forward. I've tried assisting them with using it, but there's still a reluctance that I cannot seem to overcome, which makes it harder for me to do my work. 2. I wish that there was an easier way to connect Asana with our CRM platform, but right now I have to do a lot of the work manually. 3. It would be awesome to include descriptions for each section of a project, but I currently cannot do that. Instead, I have to explain what each section is on the Overview tab and toggle to the List view, which is a bit of a time suck.

Dislike

Data extraction Reporting

Dislike

What I dislike is that it can get cluttered pretty quickly if you're not disciplined about how you set things up. Over time, projects, tasks, and custom fields can pile up and it starts to feel a bit noisy. I also find that reporting isn't as intuitive as I'd like it to be. You can extract the data, but it requires extra effort to build dashboards that can tell a clear story for leadership.

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Peer Discussions

Asana Reviews and Ratings

Showing data for 275 ratings and reviews for Adaptive Project Management and Reporting market. View all 2364 ratings and reviews across markets for a complete picture.

4.6

(275 Ratings)

Rating Distribution

5 Star
58%
4 Star
39%
3 Star
3%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.6

Service & Support

4.5

Product Capabilities

4.6

Filter Reviews
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Most helpful
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Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Manager
    Gov't/PS/Ed
    Education
    Review Source

    Direct Messaging and AI Ease Workflows, Yet Asana Adoption Issues Remain

    5.0
    Feb 25, 2026
    Asana has been the best thing that has happened to my work productivity and task management since the invention of email! I am so obsessed with the tool and shout it from the rooftops because it's been such a huge asset to how I do my work and collaborate with others across my organization.
  • Manager, Project Management
    1B-10B USD
    Software
    Review Source

    Asana Enhances Team Collaboration but Faces Challenges With Clutter and Reporting

    4.0
    Feb 25, 2026
    Overall, my experience with Asana has been pretty positive. It's been reliable and easy for the team to pick up without a ton of training required, which is always appreciated. Once everything is set up properly, it gives good visibility into who's doing what and where things stand, especially for cross-functional projects.
  • Accounts Manager
    1B-10B USD
    Services (non-Government)
    Review Source

    Comprehensive Project Management and Automation Tools Noted in Asana’s Functionality

    5.0
    Mar 12, 2026
    Our organization relies on Asana as a powerful and flexible project manager that gives us the best complete picture across all projects, allowing us to control and manage them effectively. The product offers an easy to use interface and drag and drop feature making it easy for anyone, from all departments, to be able to create, assign, track tasks and collaborate on projects intuitively. Automation features that reduce manual work by automating both repetitive and complex tasks like automatic assigning of tasks to the right person, setting due dates and many others.Deep insights that give accurate reports about the progress of the projects which led to better informed decisions.
  • Digital Marketing Manager
    1B-10B USD
    Services (non-Government)
    Review Source

    Intuitive Platform Enhances Project Tracking With Customization And Collaboration Options

    5.0
    Mar 4, 2026
    Asana is a platform that has been instrumental in streamlining our project management. It has become essential for creating tasks, setting deadlines, assigning tasks to team members and tracking the progress until the completion of every project in our organization.Offers an intuitive interface that makes it simple to add task descriptions, file attachments and leave comments, enhancing clear and organized communication. Great reports and detailed insights that give a clear view of the project.Asana also has customizable dashboards and flexible multiple project views such as lists, boards, timelines and calendars, which gives full visibility of the project.
  • Communications Manager
    <50M USD
    Miscellaneous
    Review Source

    Streamlined Collaboration Offsets Trial and Error in Customizing Workflow Integrations

    4.0
    Feb 3, 2026
    Asana's Adaptive Project Management gives our team the tools we need to scale, streamline and elevate processes and cross-functional collaboration. In our 90% virtual environment, staying connected and ahead of the curve is essential to our ability to efficiently develop, predict, prepare and respond.
...
Showing Result 1-5 of 277

Recommended Gartner Insights

  • Critical Capabilities for Adaptive Project Management and Reporting
  • Magic Quadrant for Adaptive Project Management and Reporting

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