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  3. Asana
Logo of Asana

Asana

byAsana
in
4.6
2026
Market Presence: Product Roadmapping Tools for Software Engineering, Collaborative Work Management

Overview

Product Information on Asana

Updated 6th March 2026

What is Asana?

Asana is the System of Action for work, where humans and AI collaborate to help individuals work smarter, teams move faster, and organizations deliver results. Powered by the Work Graph data model, Asana provides the context and governance that enables AI to operate inside real workflows across teams, processes, and systems. More than 180,000 organizations are building the Agentic Enterprise with Asana, connecting strategy to execution and delivering complex work at scale.

Asana Pricing

Asana is a software that offers a tiered subscription pricing model with multiple plans including a free basic version and paid options charged per user per month, with features and functionality increasing at higher tiers. Enterprise pricing is custom and based on specific business needs.Paid plans include free access to AI Studio with a limited set of credits. Additional tranches of credits can be purchased separately. AI Studio Plus/Pro versions include additional credits and services access.

Overall experience with Asana

EVENT APP DIRECTOR
50M - 250M USD, Software
FAVORABLE

“Exploring Asana’s Strengths in Project Setup and Team Collaboration Functions”

5.0
Nov 25, 2025
Asana is a wonderful tool that you can use in several different ways. Asana has a ton of helpful documents and videos to walk you through specific processes. I use Asana to stay organized and get things done! It's also a wonderful tool to collaborate with your team and customers.
MARKETING MANAGER
3B - 10B USD, IT Services
CRITICAL

“Integration Strengths Noted, but Learning Curve and Usability Issues Affect Asana”

3.0
Aug 18, 2025
Overall Asana is a strong tool, but it has glitches that undermine its usefulness. The subsequent dates often don't update when you update the first date in a project, it's not extremely intuitive to build new projects or tasks, and it's very hard to edit templates.

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2025
For Market:
Collaborative Work Management
2025
For Market:
Marketing Work Management Platforms
2026
For Market:
Adaptive Project Management and Reporting

About Company

Company Description

Updated 5th August 2025

Asana is a work management platform for human + AI coordination. Over 170,000 customers rely on Asana to align teams and accelerate organizational impact. Whether it's managing strategic initiatives, cross-functional programs, or company-wide goals, Asana helps organizations bring clarity to complexity, turning plans into action with AI working alongside teams every step of the way.

Company Details

Updated 5th August 2025
Company type
Public
Year Founded
2008
Head office location
San Francisco, United States
Number of employees
1001 - 5000
Website
http://asana.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Asana
Reviewer Insights for: Asana
Performance of Asana Across Market Features

Asana Likes & Dislikes

Like

The top 3 things that I like about Asana - The ability to easily set up a new project and add outside clients to said project. Being able to integrate with other programs that I use on a daily basis. Asana's commitment to releasing new features, and their ability to listen to their user's needs.

Like

I like that you can easily tag people and it notifies them. I like that there's solid app and web access (I use the web version), and I like that it integrates with other tools like Slack and Jira.

Like

Right now I am digging more into the AI capabilities of Asana to take repeatable tasks off my plate using smart workflows. Things such as scoping out a request for completeness and assigning it to a member of my team or drafting a campaign brief based on the input of a request are some ways I am looking to further my Asana usage and get back time in my day. I also really love the workload reporting feature. This is something I use multiple times a day to understand my team's capacity and assign out incoming requests based on existing bandwidth. I pair the workload report with time estimates baked into each task to get an accurate representation of the team's work. No more guessing who has the capacity to tackle incoming requests. Lastly, the ability to multi-home tasks is crucial for our organization to get insights into all the work happening at a cross-functional level.

Dislike

There are not a whole lot of things to dislike about Asana. But if I had to name a few they would be: - The learning curve when you are just starting out is a little steep. - Some of the important features are locked by the premium price level. - If you are using their form feature, you cannot designate where that form will end up after it is completed by a customer, employee, etc.

Dislike

The glitchiness in updating dates is hard to deal with at times, it's very hard to update a templates dates (I often create a project, update the project, and then make a new template from the updated project, and then delete the project template, and overall it does take quite a bit of training to be comfortable and familiar with how to build things, it's not very intuitive.

Dislike

I'd love to be able to use task templates/bundles for incoming requests. It feels a bit clunky that we have to build separate rules with subtasks for form requests vs the bundle option. It would also be great to be able to clone portfolios so I don't have to build from scratch each time. For example, every month I build a portfolio to track the amount of incoming requests my team works on. It would be great to be able to clone the prior months portfolio and simply update the dates in the dashboard to reflect the month in question, but I have to build from scratch every month instead which is a bit of a time suck.

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Peer Discussions

Asana Reviews and Ratings

Showing data for 484 ratings and reviews for Collaborative Work Management market. View all 2352 ratings and reviews across markets for a complete picture.

4.6

(484 Ratings)

Rating Distribution

5 Star
65%
4 Star
32%
3 Star
3%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.5

Integration & Deployment

4.6

Service & Support

4.6

Product Capabilities

4.6

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
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Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • EVENT APP DIRECTOR
    50M-1B USD
    Software
    Review Source

    Exploring Asana’s Strengths in Project Setup and Team Collaboration Functions

    5.0
    Nov 25, 2025
    Asana is a wonderful tool that you can use in several different ways. Asana has a ton of helpful documents and videos to walk you through specific processes. I use Asana to stay organized and get things done! It's also a wonderful tool to collaborate with your team and customers.
  • Project Manager
    50M-1B USD
    Software
    Review Source

    Reporting Features Offer Enhanced Visibility Into Team and Cross-Functional Workflows

    4.0
    Nov 4, 2025
    I love the flexibility of the tool and how easy it is to get insights into my teams work as well as cross-functional work. The reporting is a huge step up from what we were able to achieve with other vendors and it gives our executive leadership team a great snapshot into all the work in the queue.
  • Designer
    Gov't/PS/Ed
    Education
    Review Source

    Software Increases Efficiency But Lacks Requested Features And Sub-Task Functionality

    4.0
    Nov 6, 2025
    The software is very helpful and improves efficiency and streamlines processes, but there are some functions that are not available that have been requested by users for some time and it seems like they are not even being considered even though they would drastically improve the ease of use, user experience, effectiveness, etc. of the product.
  • SALES MANAGER
    50M-1B USD
    IT Services
    Review Source

    Teams Benefit From Asana’s Project Tracking Despite Layout and Notification Concerns

    4.0
    Nov 10, 2025
    Asana is a great project management tool that allows teams to collaborate and stay organized across multiple projects. I have noticed better results of hitting due dates when Asana tasks are used and kept up to date across the team. It truly is a wonderful project management tool.
  • Director of Customer Service and Support
    <50M USD
    Software
    Review Source

    Improved Team Alignment and Collaboration

    5.0
    Nov 5, 2025
    Overall my experience has been positive. It is reliable, keeps us organized, aligned, and accountable. It makes my job easier, more efficient and saves time. It is also very intutitive once you learn the basics.
...
Showing Result 1-5 of 494

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  • Magic Quadrant for Collaborative Work Management

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