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Logo of Asana

Asana

byAsana
in
4.4
2026
Market Presence: Product Roadmapping Tools for Software Engineering, Collaborative Work Management

Overview

Product Information on Asana

Updated 6th March 2026

What is Asana?

Asana is the System of Action for work, where humans and AI collaborate to help individuals work smarter, teams move faster, and organizations deliver results. Powered by the Work Graph data model, Asana provides the context and governance that enables AI to operate inside real workflows across teams, processes, and systems. More than 180,000 organizations are building the Agentic Enterprise with Asana, connecting strategy to execution and delivering complex work at scale.

Asana Pricing

Asana is a software that offers a tiered subscription pricing model with multiple plans including a free basic version and paid options charged per user per month, with features and functionality increasing at higher tiers. Enterprise pricing is custom and based on specific business needs.Paid plans include free access to AI Studio with a limited set of credits. Additional tranches of credits can be purchased separately. AI Studio Plus/Pro versions include additional credits and services access.

Overall experience with Asana

IT ASSOCIATE
50M - 250M USD, Services (non-Government)
FAVORABLE

“Great task management tool that just works for non-technical teams”

5.0
Sep 3, 2025
Asana is a great solution to manage your work, especially for teams that just want a tool that just works. Compared to other similar tools, some of the key strengths of Asana is its ease of use and intuitive user interface, which makes it the perfect solution for teams that are not technical, such as marketing and design. With that said, do not let its apparent simplicity fool you, Asana comes packed with features that really help our teams to collaborate and work together more effectively. You can adapt Asana to how your teams work with its highly customizable workflow, and simplify your work process with automations. Its out-of-the-box project management capabilities are also rock solid, with different views such as calendar, list and gantt, so our project managers and team members can get the project information they need. Other features such as custom fields, dashboards, reports, and custom integrations really help to make it THE solution for our non-technical teams.
DIRECTOR
50M - 250M USD, Banking
CRITICAL

“Pricing and Integration Gaps Become Evident as Project Complexity Increases”

3.0
Nov 6, 2025
We were surprised that despite it being 2025, it still lacked some basic functionality that other solutions have For example, can't customize workflows for teams well, can't update ticket status based on integrations, can't put automated limits on columns

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2025
For Market:
Collaborative Work Management
2025
For Market:
Marketing Work Management Platforms
2026
For Market:
Adaptive Project Management and Reporting

About Company

Company Description

Updated 5th August 2025

Asana is a work management platform for human + AI coordination. Over 170,000 customers rely on Asana to align teams and accelerate organizational impact. Whether it's managing strategic initiatives, cross-functional programs, or company-wide goals, Asana helps organizations bring clarity to complexity, turning plans into action with AI working alongside teams every step of the way.

Company Details

Updated 5th August 2025
Company type
Public
Year Founded
2008
Head office location
San Francisco, United States
Number of employees
1001 - 5000
Website
http://asana.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Asana
Reviewer Insights for: Asana
Deciding Factors: Asana Vs. Market Average
Performance of Asana Across Market Features

Asana Likes & Dislikes

Like

Simplicity with its overall UI/UX design. Teams are able to adopt the tool quickly and be immediately productive.

Like

We considered it as a candidate given its non-intimidating learning curve and boilerplate project examples. It was much easier to start a project in Asana The overall design aesthetic was way more pleasant to the eyes as well.

Like

I like the visual workflow capabilities. I like the cross-functional alignment. The centralized feedback makes Asana attractive. Comes with great resource management features.

Dislike

Asana has a bit of a closed ecosystem where there is usually only one custom app for any solution available, e.g. integration with Dropbox. While there are advantages to this approach, one downside is that options are very limited. If the one and only integration available does not work the way you need it to, there are no alternatives.

Dislike

- Integrations are not as comprehensive as other platforms - Pricing was not competitive - Great for simpler projects, starts to fall flat as you grow your org and the nature of how teams operate changes

Dislike

With Asana, there hasn't been pitfalls. Everything works.

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Peer Discussions

Asana Reviews and Ratings

Showing data for 340 ratings and reviews for Enterprise Agile Planning Tools market. View all 2352 ratings and reviews across markets for a complete picture.

4.4

(340 Ratings)

Rating Distribution

5 Star
49%
4 Star
44%
3 Star
6%
2 Star
1%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.4

Service & Support

4.4

Product Capabilities

4.5

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • DIRECTOR
    50M-1B USD
    Banking
    Review Source

    Pricing and Integration Gaps Become Evident as Project Complexity Increases

    3.0
    Nov 6, 2025
    We were surprised that despite it being 2025, it still lacked some basic functionality that other solutions have For example, can't customize workflows for teams well, can't update ticket status based on integrations, can't put automated limits on columns
  • IT ASSOCIATE
    50M-1B USD
    Services (non-Government)
    Review Source

    Great task management tool that just works for non-technical teams

    5.0
    Sep 2, 2025
    Asana is a great solution to manage your work, especially for teams that just want a tool that just works. Compared to other similar tools, some of the key strengths of Asana is its ease of use and intuitive user interface, which makes it the perfect solution for teams that are not technical, such as marketing and design. With that said, do not let its apparent simplicity fool you, Asana comes packed with features that really help our teams to collaborate and work together more effectively. You can adapt Asana to how your teams work with its highly customizable workflow, and simplify your work process with automations. Its out-of-the-box project management capabilities are also rock solid, with different views such as calendar, list and gantt, so our project managers and team members can get the project information they need. Other features such as custom fields, dashboards, reports, and custom integrations really help to make it THE solution for our non-technical teams.
  • Co Founder E Ceo
    50M-1B USD
    Services (non-Government)
    Review Source

    A Great Solution For Business Agile Planning

    5.0
    Feb 4, 2026
    We use Asana to organize, plan, and also manage projects and it ensures lots of flexibility and collaboration for our teams. In addition, Asana ensures we get different views depending on our workflow requirements - timeline for Gantt and Board view for Kanban. The reporting/analytics features of Asana make it irresistible.
  • IT Associate
    1B-10B USD
    Consumer Goods
    Review Source

    Asana Facilitates Project Tracking and Collaboration with Intuitive User Experience

    5.0
    Sep 11, 2025
    Asana is a great tool for projects, it is pretty straightforward, and has integrations with other tools which could help things move to a completion stage.
  • Head of M&A & Corporate Development
    50M-1B USD
    Banking
    Review Source

    Exhaustive Knowledge Base Supports Easy Implementation Despite Higher Price Concern

    4.0
    Sep 8, 2025
    Implementation was easy, Administration of teams, groups and user rights is self-explanatory; usability is good and intuitive; collaboration across boards and teams is easy; knowledge base and tutorials are spot on and exhaustive.
...
Showing Result 1-5 of 347

Recommended Gartner Research

  • Market Guide for Enterprise Agile Planning Tools

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