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  3. Asana
Logo of Asana

Asana

byAsana
in
4.6
2026
Market Presence: Product Roadmapping Tools for Software Engineering, Collaborative Work Management

Overview

Product Information on Asana

Updated 6th March 2026

What is Asana?

Asana is the System of Action for work, where humans and AI collaborate to help individuals work smarter, teams move faster, and organizations deliver results. Powered by the Work Graph data model, Asana provides the context and governance that enables AI to operate inside real workflows across teams, processes, and systems. More than 180,000 organizations are building the Agentic Enterprise with Asana, connecting strategy to execution and delivering complex work at scale.

Asana Pricing

Asana is a software that offers a tiered subscription pricing model with multiple plans including a free basic version and paid options charged per user per month, with features and functionality increasing at higher tiers. Enterprise pricing is custom and based on specific business needs.Paid plans include free access to AI Studio with a limited set of credits. Additional tranches of credits can be purchased separately. AI Studio Plus/Pro versions include additional credits and services access.

Overall experience with Asana

SALES MANAGER
50M - 250M USD, IT Services
FAVORABLE

“Asana your teammate who keeps track of everything! ”

4.0
Jun 15, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
SR. MANAGER, MARKETING OPERATIONS
250M - 500M USD, Software
CRITICAL

“Asana may not be the best fit for Marketers”

3.0
Apr 14, 2025
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2026
For Market:
Collaborative Work Management
2025
For Market:
Marketing Work Management Platforms
2026
For Market:
Adaptive Project Management and Reporting

About Company

Company Description

Updated 5th August 2025

Asana is a work management platform for human + AI coordination. Over 170,000 customers rely on Asana to align teams and accelerate organizational impact. Whether it's managing strategic initiatives, cross-functional programs, or company-wide goals, Asana helps organizations bring clarity to complexity, turning plans into action with AI working alongside teams every step of the way.

Company Details

Updated 5th August 2025
Company type
Public
Year Founded
2008
Head office location
San Francisco, United States
Number of employees
1001 - 5000
Website
http://asana.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Asana Reviews and Ratings

4.6

(183 Ratings)

Rating Distribution

5 Star
66%
4 Star
30%
3 Star
4%
2 Star
1%
1 Star
0%
Why ratings and reviews count differ?
  • SALES MANAGER
    50M-1B USD
    IT Services
    Review Source

    Asana your teammate who keeps track of everything!

    4.0
    Jun 15, 2026
    Asana is a great project tracker with tons of functionality, and a great way to stay on top of team projects and collaborate. Easily see what your team is working on and have clear reporting for project completion quarter over quarter.
  • SALES MANAGER
    50M-1B USD
    IT Services
    Review Source

    Asana your teammate who keeps track of everything!

    4.0
    Jun 15, 2026
    Asana is a great project tracker with tons of functionality, and a great way to stay on top of team projects and collaborate. Easily see what your team is working on and have clear reporting for project completion quarter over quarter.
  • Read All 185 Reviews

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Recommended Gartner Insights

  • Critical Capabilities for Marketing Work Management Platforms
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User Sentiment About Asana
Reviewer Insights for: Asana
Performance of Asana Across Market Features

Asana Likes & Dislikes

Like

Asana is nicely organized and can be customized with ease. It is really helpful to be able to tag teammates and send notifications directly to their email. With the updates to AI, Asana is creating some really great workflows that are intuitive and user friendly allowing you to streamline your projects and tasks, saving time and driving workflow automations throughout.

Like

Asana is nicely organized and can be customized with ease. It is really helpful to be able to tag teammates and send notifications directly to their email. With the updates to AI, Asana is creating some really great workflows that are intuitive and user friendly allowing you to streamline your projects and tasks, saving time and driving workflow automations throughout.

Like

Asana is nicely organized and can be customized with ease. It is really helpful to be able to tag teammates and send notifications directly to their email. With the updates to AI, Asana is creating some really great workflows that are intuitive and user friendly allowing you to streamline your projects and tasks, saving time and driving workflow automations throughout.

Dislike

There are a lot of features, but they don't integrate well with each other.

Dislike

There are a lot of features, but they don't integrate well with each other.

Dislike

There are a lot of features, but they don't integrate well with each other.