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Logo of Asana

Asana

byAsana
in
4.7
2026
Market Presence: Product Roadmapping Tools for Software Engineering, Collaborative Work Management

Overview

Product Information on Asana

Updated 6th March 2026

What is Asana?

Asana is the System of Action for work, where humans and AI collaborate to help individuals work smarter, teams move faster, and organizations deliver results. Powered by the Work Graph data model, Asana provides the context and governance that enables AI to operate inside real workflows across teams, processes, and systems. More than 180,000 organizations are building the Agentic Enterprise with Asana, connecting strategy to execution and delivering complex work at scale.

Asana Pricing

Asana is a software that offers a tiered subscription pricing model with multiple plans including a free basic version and paid options charged per user per month, with features and functionality increasing at higher tiers. Enterprise pricing is custom and based on specific business needs.Paid plans include free access to AI Studio with a limited set of credits. Additional tranches of credits can be purchased separately. AI Studio Plus/Pro versions include additional credits and services access.

Overall experience with Asana

Marketing Manager
50M - 250M USD, Software
FAVORABLE

“Productivity Increased but more flexibility in use and reporting is needed”

4.0
Dec 11, 2025
Overall experience is excellent based on customer service/success teams, forum community, constant updates, and openness to learn and grow from customers.
SR. MANAGER, MARKETING OPERATIONS
250M - 500M USD, Software
CRITICAL

“Asana may not be the best fit for Marketers”

3.0
Apr 14, 2025
For Marketing specifically, we've found we're limited by Asana. The creative review option is clunky; you have to convert the task to a different type of task and change the owner. That's further complicated when you have to flip it back to to the creative for feedback. Project views (aside from the list view) aren't very intuitive. The "rules" feature that automates tasks and customizes workflows has a lot of limitations. But, it's being updated regularly, so that's a great sign. Onboarding new users isn't great. I wish there were more offered by the software itself there.

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2026
For Market:
Collaborative Work Management
2025
For Market:
Marketing Work Management Platforms
2026
For Market:
Adaptive Project Management and Reporting

About Company

Company Description

Updated 5th August 2025

Asana is a work management platform for human + AI coordination. Over 170,000 customers rely on Asana to align teams and accelerate organizational impact. Whether it's managing strategic initiatives, cross-functional programs, or company-wide goals, Asana helps organizations bring clarity to complexity, turning plans into action with AI working alongside teams every step of the way.

Company Details

Updated 5th August 2025
Company type
Public
Year Founded
2008
Head office location
San Francisco, United States
Number of employees
1001 - 5000
Website
http://asana.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Asana Reviews and Ratings

Showing data for 169 ratings and reviews for Marketing Work Management Platforms market. View all 2415 ratings and reviews across markets for a complete picture.

4.7

(169 Ratings)

Rating Distribution

5 Star
67%
4 Star
28%
3 Star
4%
2 Star
1%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.5

Integration & Deployment

4.5

Service & Support

4.5

Product Capabilities

4.6

Filter Reviews
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Most helpful
Last 12 Months
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Reviewer's Job Function
  • Marketing Manager
    50M-1B USD
    Software
    Review Source

    Productivity Increased but more flexibility in use and reporting is needed

    4.0
    Dec 11, 2025
    Overall experience is excellent based on customer service/success teams, forum community, constant updates, and openness to learn and grow from customers.
  • Design Manager
    <50M USD
    Retail
    Review Source

    Managing Cross-Department Workflows and Product Launches Effectively With Asana

    5.0
    May 4, 2026
    I absolutely love Asana. It helps our team manage all of our work collaboratively and ensures we are moving projects forward. I particularly use it to manage new product development and go to market launches from conception to launch. We manage the conception of the product, the design, the manufacturing of the product, the arrival to our warehouses, the marketing, the communications and the sales of that product. This involves many different teams and Asana helps everyone stay on track and find the right information. We use it to make sure all of our marketing tasks are completed and each person's tasks are completed before their work is needed by another team member to complete his or her task.
  • IT Support Manager
    1B-10B USD
    Services (non-Government)
    Review Source

    Flexible Workflows and Custom Boards Enhance Project Organization and Team Visibility

    5.0
    May 11, 2026
    Overall, Asana offers an exceptional experience, and I rely on it to create, track and manage projects from initial ideas all the way to completion.Easy to use with flexible workflows and boards that match every need of my team and I.Allows us to see what everyone is working on and stay on track which reduces back and forth communication.
  • Founder
    50M-1B USD
    Miscellaneous
    Review Source

    Elevating Luxury Brand Marketing Through Organized, Seamless Campaign Execution with Asana.

    5.0
    May 18, 2026
    Using Asana gives me a clear, structured view of all markerting operations in one place.Instead of juggling WhatsApp messages, spreadsheets, emails and meeting notes, everything is centralized into projects, timelines and task boards.
  • Marketing Campaign Manager
    50M-1B USD
    Telecommunication
    Review Source

    Keeping Telecom Marketing Teams Organized, Aligned, and On Schedule

    5.0
    May 9, 2026
    Asana is easy to use, visually organized and effective for keeping marketing projects moving across departments. It improves accountability, transparency and campaign coordination in a fast paced telecom environment.
...
Showing Result 1-5 of 171

Recommended Gartner Insights

  • Critical Capabilities for Marketing Work Management Platforms
  • Magic Quadrant for Marketing Work Management Platforms
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Performance of Asana Across Market Features

Asana Likes & Dislikes

Like

Constantly expanding capabilities of platform.

Like

Asana has all the basics needed for project management. It seems to be leaning into new automations and AI, which has been especially useful for me.

Like

I love how easy it is to use and how it continues to improve as you go, as you learn you can make Asana more organized and efficient. It's been great to integrate with AI and make Asana that much smarter.

Dislike

- Lack of a task template and automation libraries/inability to reuse these across various projects. - Offering up to 5 tiers of subtasks without being able to carryover populating/seeing custom fields. - Inability to have a role show as the assignee in a project. (Workfront offers this) - Inability to have out of office time/days reflected in available hours for each team member. - Our team has projects with parent tasks as sub-projects, which we'd love to be able to run reports on. (Example. Events are all in one project board with each event being a parent task because with so many events in separate projects was too overwhelming to manage vs the events project approach.)

Dislike

There are a lot of features, but they don't integrate well with each other.

Dislike

You have to make sure all of the information stays in Asana and sometimes comments get lost when there has been a lot of activity in that one task.

User Sentiment About Asana
Reviewer Insights for: Asana