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Logo of Asana

Asana

byAsana
in
4.6
2025
Market Presence: Product Roadmapping Tools for Software Engineering, Collaborative Work Management

Overview

Product Information on Asana

Updated 13th October 2025

What is Asana?

Asana is a software designed for work and project management, enabling teams to organize tasks projects, and portfolios, track progress, manage workflows, and ladder it all up to goals and OKRs. The software offers features such as task assignment, project timelines, calendars, dashboards, automation, and integrations with a range of other productivity tools. It allows users to set priorities, deadlines, and dependencies, providing visibility into project status and accountability within teams. Asana addresses the business problem of coordinating multiple tasks and projects, facilitating collaboration, minimizing missed deadlines, and enhancing overall productivity by providing a central platform for task and project tracking. Asana AI Studio enables you to automate steps in your workflows with AI and Asana's Smart Workflow Gallery offers customizable prebuilt common workflows with AI built-in.

Asana Pricing

Asana is a software that offers a tiered subscription pricing model with multiple plans including a free basic version and paid options charged per user per month, with features and functionality increasing at higher tiers. Enterprise pricing is custom and based on specific business needs.Paid plans include free access to AI Studio with a limited set of credits. Additional tranches of credits can be purchased separately. AI Studio Plus/Pro versions include additional credits and services access.

Overall experience with Asana

EVENT APP DIRECTOR
50M - 250M USD, Software
FAVORABLE

“Exploring Asana’s Strengths in Project Setup and Team Collaboration Functions”

5.0
Nov 25, 2025
Asana is a wonderful tool that you can use in several different ways. Asana has a ton of helpful documents and videos to walk you through specific processes. I use Asana to stay organized and get things done! It's also a wonderful tool to collaborate with your team and customers.
MARKETING MANAGER
3B - 10B USD, IT Services
CRITICAL

“Integration Strengths Noted, but Learning Curve and Usability Issues Affect Asana”

3.0
Aug 18, 2025
Overall Asana is a strong tool, but it has glitches that undermine its usefulness. The subsequent dates often don't update when you update the first date in a project, it's not extremely intuitive to build new projects or tasks, and it's very hard to edit templates.

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2025
For Market:
Collaborative Work Management
2025
For Market:
Marketing Work Management Platforms
2025
For Market:
Adaptive Project Management and Reporting

About Company

Company Description

Updated 5th August 2025

Asana is a work management platform for human + AI coordination. Over 170,000 customers rely on Asana to align teams and accelerate organizational impact. Whether it's managing strategic initiatives, cross-functional programs, or company-wide goals, Asana helps organizations bring clarity to complexity, turning plans into action with AI working alongside teams every step of the way.

Company Details

Updated 5th August 2025
Company type
Public
Year Founded
2008
Head office location
San Francisco, United States
Number of employees
1001 - 5000
Website
http://asana.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Asana
Reviewer Insights for: Asana
Performance of Asana Across Market Features

Asana Likes & Dislikes

Like

The top 3 things that I like about Asana - The ability to easily set up a new project and add outside clients to said project. Being able to integrate with other programs that I use on a daily basis. Asana's commitment to releasing new features, and their ability to listen to their user's needs.

Like

I like that you can easily tag people and it notifies them. I like that there's solid app and web access (I use the web version), and I like that it integrates with other tools like Slack and Jira.

Like

Right now I am digging more into the AI capabilities of Asana to take repeatable tasks off my plate using smart workflows. Things such as scoping out a request for completeness and assigning it to a member of my team or drafting a campaign brief based on the input of a request are some ways I am looking to further my Asana usage and get back time in my day. I also really love the workload reporting feature. This is something I use multiple times a day to understand my team's capacity and assign out incoming requests based on existing bandwidth. I pair the workload report with time estimates baked into each task to get an accurate representation of the team's work. No more guessing who has the capacity to tackle incoming requests. Lastly, the ability to multi-home tasks is crucial for our organization to get insights into all the work happening at a cross-functional level.

Dislike

There are not a whole lot of things to dislike about Asana. But if I had to name a few they would be: - The learning curve when you are just starting out is a little steep. - Some of the important features are locked by the premium price level. - If you are using their form feature, you cannot designate where that form will end up after it is completed by a customer, employee, etc.

Dislike

The glitchiness in updating dates is hard to deal with at times, it's very hard to update a templates dates (I often create a project, update the project, and then make a new template from the updated project, and then delete the project template, and overall it does take quite a bit of training to be comfortable and familiar with how to build things, it's not very intuitive.

Dislike

I'd love to be able to use task templates/bundles for incoming requests. It feels a bit clunky that we have to build separate rules with subtasks for form requests vs the bundle option. It would also be great to be able to clone portfolios so I don't have to build from scratch each time. For example, every month I build a portfolio to track the amount of incoming requests my team works on. It would be great to be able to clone the prior months portfolio and simply update the dates in the dashboard to reflect the month in question, but I have to build from scratch every month instead which is a bit of a time suck.

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Peer Discussions

Asana Reviews and Ratings

Showing data for 480 ratings and reviews for Collaborative Work Management market. View all 2337 ratings and reviews across markets for a complete picture.

4.6

(480 Ratings)

Rating Distribution

5 Star
64%
4 Star
32%
3 Star
3%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.5

Integration & Deployment

4.6

Service & Support

4.5

Product Capabilities

4.6

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  • EVENT APP DIRECTOR
    50M-1B USD
    Software
    Review Source

    Exploring Asana’s Strengths in Project Setup and Team Collaboration Functions

    5.0
    Nov 25, 2025
    Asana is a wonderful tool that you can use in several different ways. Asana has a ton of helpful documents and videos to walk you through specific processes. I use Asana to stay organized and get things done! It's also a wonderful tool to collaborate with your team and customers.
  • Project Manager
    50M-1B USD
    Software
    Review Source

    Reporting Features Offer Enhanced Visibility Into Team and Cross-Functional Workflows

    4.0
    Nov 4, 2025
    I love the flexibility of the tool and how easy it is to get insights into my teams work as well as cross-functional work. The reporting is a huge step up from what we were able to achieve with other vendors and it gives our executive leadership team a great snapshot into all the work in the queue.
  • Chief Executive Officer
    <50M USD
    Services (non-Government)
    Review Source

    Asana is the lifeblood of our success

    5.0
    Aug 12, 2025
    Asana is SUCH a workhorse if you put the time and energy in. I've led industry workshops on how to use it for different things and we've solved nearly all of our remote workforce management issues using it. We manage everything from onboarding and offboarding to customer service requests to marketing campaigns to accountability of communications you can't get anywhere else. People are SUPER motivated to get their unicorn to fly off the screen and it is both as high level and as granular as you need it to be. The customization features are second to none and integrate beautifully across our entire expansive ecosystem. It's eliminated internal email for us completely, scaling communications to be unobtrusive and accountable. Nobody misses a deadline without noticing, and we say if it's not in Asana, you're not accountable for it. Using the free platform is a great way to dip your toe in, but as you get larger, the cost for additional licenses is not so prohibitive if you don't give all the admin tools to all of your employees. We bring in guest consultants and manage their workloads through there as well. You can have multiple Asana workplaces so organize your personal life AND your worklife from the same window! It integrates beautifully into Google workplace and with the addition of Flowsana there are so many automations that mean my team stays lean, inspired, and effective. There's robust reporting tools as well - you can build your own at-a-glance charts to share with your teams and set KPI goals and truly track them. We have eliminated meeting length by having employees report weekly in their dedicated portfolio and it ties to the KPIs while also showing trend of on track, at risk, etc so managers and users can see risk of falling behind, burnout, and more.
  • Marketing Project Manager
    <50M USD
    Software
    Review Source

    Cross Functional Task Sharing and Forms Streamline Team Collaboration in Asana

    5.0
    Aug 13, 2025
    I've used Asana for years, it's super easy and intuitive and they're consistently making improvements that the community need and have asked for, which makes for a really great user experience.
  • Designer
    Gov't/PS/Ed
    Education
    Review Source

    Software Increases Efficiency But Lacks Requested Features And Sub-Task Functionality

    4.0
    Nov 6, 2025
    The software is very helpful and improves efficiency and streamlines processes, but there are some functions that are not available that have been requested by users for some time and it seems like they are not even being considered even though they would drastically improve the ease of use, user experience, effectiveness, etc. of the product.
...
Showing Result 1-5 of 490

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