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Logo of Asana

Asana

byAsana
in
4.4
2025
Market Presence: Product Roadmapping Tools for Software Engineering, Collaborative Work Management

Overview

Product Information on Asana

Updated 13th October 2025

What is Asana?

Asana is a software designed for work and project management, enabling teams to organize tasks projects, and portfolios, track progress, manage workflows, and ladder it all up to goals and OKRs. The software offers features such as task assignment, project timelines, calendars, dashboards, automation, and integrations with a range of other productivity tools. It allows users to set priorities, deadlines, and dependencies, providing visibility into project status and accountability within teams. Asana addresses the business problem of coordinating multiple tasks and projects, facilitating collaboration, minimizing missed deadlines, and enhancing overall productivity by providing a central platform for task and project tracking. Asana AI Studio enables you to automate steps in your workflows with AI and Asana's Smart Workflow Gallery offers customizable prebuilt common workflows with AI built-in.

Asana Pricing

Asana is a software that offers a tiered subscription pricing model with multiple plans including a free basic version and paid options charged per user per month, with features and functionality increasing at higher tiers. Enterprise pricing is custom and based on specific business needs.Paid plans include free access to AI Studio with a limited set of credits. Additional tranches of credits can be purchased separately. AI Studio Plus/Pro versions include additional credits and services access.

Overall experience with Asana

Senior Manager
50M - 250M USD, Software
FAVORABLE

“Asana Integration And Automation Enhance Efficiency Despite Steep Interface Learning Curve”

4.0
Aug 18, 2025
Asana is a good choice for project and task management. It meets my company's daily needs well, allows for proper security and customization, and is relatively user-friendly. However, there are some features that Asana doesn't offer that can make it difficult to work with at times.
DIRECTOR
50M - 250M USD, Banking
CRITICAL

“Pricing and Integration Gaps Become Evident as Project Complexity Increases”

3.0
Nov 6, 2025
We were surprised that despite it being 2025, it still lacked some basic functionality that other solutions have For example, can't customize workflows for teams well, can't update ticket status based on integrations, can't put automated limits on columns

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2025
For Market:
Collaborative Work Management
2025
For Market:
Marketing Work Management Platforms
2025
For Market:
Adaptive Project Management and Reporting

About Company

Company Description

Updated 5th August 2025

Asana is a work management platform for human + AI coordination. Over 170,000 customers rely on Asana to align teams and accelerate organizational impact. Whether it's managing strategic initiatives, cross-functional programs, or company-wide goals, Asana helps organizations bring clarity to complexity, turning plans into action with AI working alongside teams every step of the way.

Company Details

Updated 5th August 2025
Company type
Public
Year Founded
2008
Head office location
San Francisco, United States
Number of employees
1001 - 5000
Website
http://asana.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Asana
Reviewer Insights for: Asana
Deciding Factors: Asana Vs. Market Average
Performance of Asana Across Market Features

Asana Likes & Dislikes

Like

The three standout features are: 1. Integration between Asana and other systems like Slack, Google Drive, and Jira. These integrations allow us to seamlessly work across our task management and working/communication systems. This is a huge win for efficiency. 2. Comprehensive task/project management views and offerings. The number of views, ways to set up tasks, and ways to get quick views of analytics of task completions is unparalleled by other tools. 3. Automation. The automation features to automatically assign tasks to different users, bucket tasks that meet certain criteria, notify users of task statuses, and more make the project management process much simpler and efficient.

Like

We considered it as a candidate given its non-intimidating learning curve and boilerplate project examples. It was much easier to start a project in Asana The overall design aesthetic was way more pleasant to the eyes as well.

Like

Simplicity with its overall UI/UX design. Teams are able to adopt the tool quickly and be immediately productive.

Dislike

The three biggest weaknesses are: 1. User-interface. Although once you're used to it Asana is very easy to use, the learning curve is steep and getting accustomed to the interface is very difficult. Our new staff members often take a month or more to fully acclimate to using Asana. I wish the ramp up was not as steep. 2. Performance issues. There are occasional performance issues that take longer than I'd expect to get resolved and recur over time. For example, right now I can't get all the tasks to load on the board without first scrolling down 3-4 times and then scrolling back up. I reported it, it was seemingly fixed, then a week later it was happening again. This occurrence is not unusual with Asana. 3. Asana is fairly pricey compared to other competitors in the industry. The pros outweigh the costs for my company, but the cost is regularly a point of discussion and a reason why we keep an eye out for other products that may meet our needs.

Dislike

- Integrations are not as comprehensive as other platforms - Pricing was not competitive - Great for simpler projects, starts to fall flat as you grow your org and the nature of how teams operate changes

Dislike

Asana has a bit of a closed ecosystem where there is usually only one custom app for any solution available, e.g. integration with Dropbox. While there are advantages to this approach, one downside is that options are very limited. If the one and only integration available does not work the way you need it to, there are no alternatives.

Top Asana Alternatives

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Peer Discussions

Asana Reviews and Ratings

Showing data for 341 ratings and reviews for Enterprise Agile Planning Tools market. View all 2336 ratings and reviews across markets for a complete picture.

4.4

(341 Ratings)

Rating Distribution

5 Star
49%
4 Star
44%
3 Star
6%
2 Star
1%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.4

Service & Support

4.4

Product Capabilities

4.5

Filter Reviews
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Last 12 Months
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Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Senior Manager
    50M-1B USD
    Software
    Review Source

    Asana Integration And Automation Enhance Efficiency Despite Steep Interface Learning Curve

    4.0
    Aug 18, 2025
    Asana is a good choice for project and task management. It meets my company's daily needs well, allows for proper security and customization, and is relatively user-friendly. However, there are some features that Asana doesn't offer that can make it difficult to work with at times.
  • IT ASSOCIATE
    50M-1B USD
    Services (non-Government)
    Review Source

    Great task management tool that just works for non-technical teams

    5.0
    Sep 2, 2025
    Asana is a great solution to manage your work, especially for teams that just want a tool that just works. Compared to other similar tools, some of the key strengths of Asana is its ease of use and intuitive user interface, which makes it the perfect solution for teams that are not technical, such as marketing and design. With that said, do not let its apparent simplicity fool you, Asana comes packed with features that really help our teams to collaborate and work together more effectively. You can adapt Asana to how your teams work with its highly customizable workflow, and simplify your work process with automations. Its out-of-the-box project management capabilities are also rock solid, with different views such as calendar, list and gantt, so our project managers and team members can get the project information they need. Other features such as custom fields, dashboards, reports, and custom integrations really help to make it THE solution for our non-technical teams.
  • GROUP PRODUCT MANAGER
    <50M USD
    IT Services
    Review Source

    Cross-Functional Teams Benefit From Asana's Flexibility, With Some Advanced Shortcomings

    4.0
    Aug 19, 2025
    Asana is a solid and user-friendly work management platform that helps us plan, track and deliver work without turning every step or update into a meeting. We use it across product, ops and marketing teams. Boards and lists keep priorities visible for everyone involved, timeline improved our capacity to deliver, and automation helped us trim repetitive tasks. Great for cross-functional work and scaling collaboration, though at very large enterprise scale you may need extra governance and some third party tools for deep resource forecasting.
  • MANAGER, STRATEGY
    50M-1B USD
    Media
    Review Source

    Asana has simplified our Project Management and Boosted Our Team Collaboration

    5.0
    Aug 18, 2025
    Asana has been transformative in the way we manage projects and collaborate across teams. It provides a clear structure for task assignment, deadlines, and accountability, which has improved both transparency and productivity. The platform is intuitive and flexible enough to handle anything from simple to complex projects. While onboarding requires some initial setup, once in place it becomes a core productivity tool.
  • IT Associate
    50M-1B USD
    Software
    Review Source

    Improved Team Collaboration and Project Tracking With Intuitive Task Management Tools

    5.0
    Aug 13, 2025
    Asana has signeficantly improved our teams productivity and collaboration. Its intuitive interface, powerful task management features and seamless integrations have streamlined our workflows. The ability to track things in real time and assign tasks clearly has eliminated confusion and improved accountability. We have experienced fewer delays and much better project visibiltty since adopting Asana.
...
Showing Result 1-5 of 348

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