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Asana

byAsana
in
4.3
2025
Market Presence: Product Roadmapping Tools for Software Engineering, Collaborative Work Management

Overview

Product Information on Asana

Updated 13th October 2025

What is Asana?

Asana is a software designed for work and project management, enabling teams to organize tasks projects, and portfolios, track progress, manage workflows, and ladder it all up to goals and OKRs. The software offers features such as task assignment, project timelines, calendars, dashboards, automation, and integrations with a range of other productivity tools. It allows users to set priorities, deadlines, and dependencies, providing visibility into project status and accountability within teams. Asana addresses the business problem of coordinating multiple tasks and projects, facilitating collaboration, minimizing missed deadlines, and enhancing overall productivity by providing a central platform for task and project tracking. Asana AI Studio enables you to automate steps in your workflows with AI and Asana's Smart Workflow Gallery offers customizable prebuilt common workflows with AI built-in.

Asana Pricing

Asana is a software that offers a tiered subscription pricing model with multiple plans including a free basic version and paid options charged per user per month, with features and functionality increasing at higher tiers. Enterprise pricing is custom and based on specific business needs.Paid plans include free access to AI Studio with a limited set of credits. Additional tranches of credits can be purchased separately. AI Studio Plus/Pro versions include additional credits and services access.

Overall experience with Asana

MARKETING & SALES
50M - 250M USD, Software
FAVORABLE

“Asana's Functional Adaptability: A User's Perspective”

4.0
Apr 11, 2025
We`ve been using Asana for a few months now. I think its great that you can customize it to your individual needs.
Director of IT
50M - 250M USD, Energy and Utilities
CRITICAL

“Great tool for small teams, but a nightmare for enterprise admins.”

1.0
Oct 8, 2024
Asana is a great tool, but a nightmare to deploy to an enterprise environment and administer. Their support is non-existent even for work-stoppage issues.

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2025
For Market:
Collaborative Work Management
2025
For Market:
Marketing Work Management Platforms
2025
For Market:
Adaptive Project Management and Reporting

About Company

Company Description

Updated 5th August 2025

Asana is a work management platform for human + AI coordination. Over 170,000 customers rely on Asana to align teams and accelerate organizational impact. Whether it's managing strategic initiatives, cross-functional programs, or company-wide goals, Asana helps organizations bring clarity to complexity, turning plans into action with AI working alongside teams every step of the way.

Company Details

Updated 5th August 2025
Company type
Public
Year Founded
2008
Head office location
San Francisco, United States
Number of employees
1001 - 5000
Website
http://asana.com/

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Asana
Performance of Asana Across Market Features

Asana Likes & Dislikes

Like

clear design and mostly self-explanatory

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Like

The platform itself is a strong PM tool with a low learning curve.

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Like

1. task assignment and tracking - easily delegate tasks and track progress. 2. project views - flexible views like boards, timelines and lists make planning easier. 3. integrations - works well with github and slack for streamlined updates

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Dislike

I can't mention any points here

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Dislike

Asana allows users to invite other users. There is no option to disable this at the admin level, even with a connected IdP. This is a naked attempt to push their seat count, outside of admin control. Asana has very limited admin controls, in addition to the invite issue above, it is not possible to manage admin perms for other users outside of fully removing accounts from the tenant. SSO settings are far to shallow for an enterprise platform. Our users have UPNs with different domains and getting SSO to work in that configuration seems to be impossible at current. Asana's support is frustrating to navigate and nearly useless if the solution isn't something written in their published KBs. Expect 48 hours for any response, that response to come far outside of US business hours, and starting over from scratch if that response (usually a link to a semi-relevant KB) does not resolve your issue.

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Dislike

1. overwhelming interface - can feel cluttered for smaller, simpler projects. 2. notification overload - too many notifications without fine tuning preferences. 3. limited free version - many useful features are locked behind the premium plan.

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Peer Discussions

Asana Reviews and Ratings

Showing data for 1083 ratings and reviews for Product Roadmapping Tools for Software Engineering market. View all 2324 ratings and reviews across markets for a complete picture.

4.3

(1083 Ratings)

Rating Distribution

5 Star
50%
4 Star
44%
3 Star
5%
2 Star
1%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.5

Integration & Deployment

4.5

Service & Support

4.4

Product Capabilities

4.5

Last 12 Months
Filter Reviews
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Most helpful
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Reviewer Type
Reviewer's Company Size
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  • MARKETING & SALES
    50M-1B USD
    Software
    Review Source

    Asana's Functional Adaptability: A User's Perspective

    4.0
    Apr 11, 2025
    We`ve been using Asana for a few months now. I think its great that you can customize it to your individual needs.
  • ASSOCIATE SOFTWARE ENGINEER
    <50M USD
    Software
    Review Source

    Exploring the Power of Asana's Project Roadmapping Tools

    5.0
    Jan 24, 2025
    asana has been a great project management tool for tracking and organizing my tasks. I used it to manage a project roadmap, assign tasks and monitor progress for a backend api development sprint.
  • Marketing Programs Manager
    <50M USD
    Software
    Review Source

    Good product and easy to use

    4.0
    Dec 5, 2024
    It's a very good product, but if you are on a simple account it is a bit problematic to have visibility for the whole team
  • Director of IT
    50M-1B USD
    Energy and Utilities
    Review Source

    Great tool for small teams, but a nightmare for enterprise admins.

    1.0
    Oct 8, 2024
    Asana is a great tool, but a nightmare to deploy to an enterprise environment and administer. Their support is non-existent even for work-stoppage issues.
  • MANAGER OF IT SERVICES
    50M-1B USD
    Real Estate
    Review Source

    Maximizing Efficiency with Asana's Task Management Features

    5.0
    Oct 8, 2024
    My experience with Asana has been very good. The interface is straightforward and user friendly, which makes it easy to jump in. I appreciate how you can view tasks in different formats like lists, boards, or charts - so you can easily visualise project timelines and dependencies. The calendar feature is handy for seeing tasks by date, and I love that I can drag and drop tasks around as needed. Task notifications and features like tagging and commenting help my team to collaborate more effectively.
...
Showing Result 1-5 of 1076

Recommended Gartner Research

  • Market Guide for Product Roadmapping Tools for Software Engineering

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