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Insider One

byInsider One
in
4.9
2025
Market Presence: Multichannel Marketing Hubs, Personalization Engines

Overview

Product Information on Insider One

Updated 16th December 2025

What is Insider One?

Insider One is the platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and operate with greater impact. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across a broad set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search.

Insider One Pricing

Insider One software employs a subscription-based pricing model, typically structured around tiered plans that are tailored to the organisation's usage, features, and operational scale. Pricing may vary based on the volume of data, number of users, or the extent of functionalities accessed, with options for enterprises seeking customized packages and scalability.

Insider One Product Images

Insider One homepage panel
Insider One homepage panel

Overall experience with Insider One

Marketing Manager
1B - 3B USD, Telecommunication
FAVORABLE

“Boosted lead generation and 39% Cost Saving with Insider's Architect”

5.0
Sep 19, 2025
From the start, Insider's marketing automation helped us create value for our company and helped us deliver seamless experiences to our customers
Product Marketing Manager
500M - 1B USD, Media
CRITICAL

“Average Retention Platform with low stability & low flexibility”

3.0
Aug 18, 2022
Insider provides seamless in app and push notification marketing equipped with good architect journey, but in terms of stability, the platform is bit lower than its peers. Insider also do not providing flexibility in integration with other platforms such paid ads, whatsapp or email marketing

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2025
For Market:
Multichannel Marketing Hubs
2025
For Market:
Personalization Engines

About Company

Company Description

Updated 16th December 2025

Insider One is the platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and operate with greater impact. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across a broad set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One delivers a dependable vendor experience, proven across 15 industries and more than 30 countries for over a decade, to help teams be first, be focused, and be progressive in their customer engagement efforts. Trusted by more than 2,000 customers globally, Insider One supports organizations in accelerating growth through coordinated, data-driven customer engagement.

Company Details

Updated 16th December 2025
Year Founded
2012
Head office location
Istanbul, Türkiye
Number of employees
1001 - 5000
Website
https://insiderone.com/

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Insider One
Reviewer Insights for: Insider One
Deciding Factors: Insider One Vs. Market Average
Performance of Insider One Across Market Features

Insider One Likes & Dislikes

Like

Insider's Architect makes it incredibly easy to manage our customer data across web and mobile channels, all through a unified dashboard that provides a complete view of every interaction. Creating and launching targeted campaigns is simple and intuitive, letting our team quickly engage users with personalized experiences. We've seen our conversion rates and customer satisfaction improve thanks to real-time personalization, as the platform dynamically adapts each website experience to visitors' needs

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Like

The best about Insider is technical and customer success support

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Like

Insider's full platform provides a single, unified data layer across web, app and marketing channels, eliminating silos between our brands and teams. Centralized analytics and reporting make it easy to measure performance across our portfolio and quickly optimize for revenue, retention and engagement.

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Dislike

The initial set-up process did take some time and needed input from our tech team, but after configuring Insider's Web Suite, everything has worked smoothly and reliably for our marketing and support efforts. It would also be helpful to have more out-of-the-box integration options for local messaging platforms like SMS and WhatsApp, but the strengths of the system outweigh this minor limitation

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Dislike

The instability of the platform and non flexibility of the platform

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Dislike

The breadth of growth management platform can feel overwhelming at first especially when rolling it out across multiple brands and markets but the platform's usability and support resources make the learning curve manageable over time

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Peer Discussions

Insider One Reviews and Ratings

Showing data for 221 ratings and reviews for Multichannel Marketing Hubs market. View all 400 ratings and reviews across markets for a complete picture.

4.9

(221 Ratings)

Rating Distribution

5 Star
83%
4 Star
15%
3 Star
1%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.8

Integration & Deployment

4.8

Service & Support

4.9

Product Capabilities

4.8

Last 12 Months
Filter Reviews
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  • Marketing Manager
    1B-10B USD
    Telecommunication
    Review Source

    Boosted lead generation and 39% Cost Saving with Insider's Architect

    5.0
    Sep 19, 2025
    From the start, Insider's marketing automation helped us create value for our company and helped us deliver seamless experiences to our customers
  • Operations Associate
    <50M USD
    Retail
    Review Source

    There has been a notable increase in our customer retation rates

    5.0
    Dec 2, 2025
    Unifying customer data for our brands to build a single actionable view of customers and reduce fragmentation. Driving growth across the full funnel acquisition and activation view of customers and reduce fragmentation. Delivering consistent brand experiences across web, mobile apps and marketing channels from one platform, eith faster time to value and less IT dependency.
  • Marketing Manager
    50M-1B USD
    Consumer Goods
    Review Source

    Higher AOV coupled with a remarkable reduction in a cart abandonment rates

    5.0
    Sep 3, 2025
    Our new product launches often underperformed as a customers frequently missed discovering the products. The experience across our Mobile App and Web store felt fragmented. Leveraging Insider's Web Suite and Mobile App, we set up a cohesive storefront across both channels with minimal technical support. Eureka ensured new products were easily discoverable, driving improved conversions.
  • DIGITAL MARKETING DEPARTMENT
    10B+ USD
    Transportation
    Review Source

    23% Conversion Rate uplift with Insider's Personalized Multichannel Marketing

    5.0
    Nov 28, 2025
    We've had a great experience with Insider. We managed to activate multi-channel journeys using Insider's journey orchestration platform, Architect, and we were able to engage our customers across a lot of different channels and improve the overall customer experience.
  • Digital Marketing Specialist
    50M-1B USD
    Consumer Goods
    Review Source

    Seen Uplift in AOV in the past two months for newly launched food items.

    5.0
    Jun 25, 2025
    The team wanted to improve sales using newly and existing food items. We used personalized overlays to get customers' attention. The team suggested to strategically place redirection bars on the website to showcase best selling products and new launches. In no time, we reached out to customers using 40+ cross channel templates.
...
Showing Result 1-5 of 222

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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