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  3. Insider One
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Insider One

byInsider One
in
4.9
2025
Market Presence: Multichannel Marketing Hubs, Personalization Engines

Overview

Product Information on Insider One

Updated 16th December 2025

What is Insider One?

Insider One is the platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and operate with greater impact. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across a broad set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search.

Insider One Pricing

Insider One software employs a subscription-based pricing model, typically structured around tiered plans that are tailored to the organisation's usage, features, and operational scale. Pricing may vary based on the volume of data, number of users, or the extent of functionalities accessed, with options for enterprises seeking customized packages and scalability.

Insider One Product Images

Insider One homepage panel
Insider One homepage panel

Overall experience with Insider One

Marketing Associate
<50M USD, Consumer Goods
FAVORABLE

“Segmentation Features Enhance Paid Media Results Amid Occasional Invoice Issues”

5.0
Dec 31, 2025
Our CSM is very professional! Hands-on, instant response, and vertical profession. With his guidance, new people can easily adopt the INSIDER ONE panel and leverage the marketing automation. INSIDER ONE's segmentation capabilities have been especially valuable for our paid media efforts, allowing us to activate high intent audiences more effectively and drive ROAS from ads.
Product Marketing Manager
500M - 1B USD, Media
CRITICAL

“Average Retention Platform with low stability & low flexibility”

3.0
Aug 18, 2022
Insider provides seamless in app and push notification marketing equipped with good architect journey, but in terms of stability, the platform is bit lower than its peers. Insider also do not providing flexibility in integration with other platforms such paid ads, whatsapp or email marketing

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2025
For Market:
Multichannel Marketing Hubs
2025
For Market:
Personalization Engines

About Company

Company Description

Updated 16th December 2025

Insider One is the platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and operate with greater impact. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across a broad set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One delivers a dependable vendor experience, proven across 15 industries and more than 30 countries for over a decade, to help teams be first, be focused, and be progressive in their customer engagement efforts. Trusted by more than 2,000 customers globally, Insider One supports organizations in accelerating growth through coordinated, data-driven customer engagement.

Company Details

Updated 16th December 2025
Year Founded
2012
Head office location
Istanbul, Türkiye
Number of employees
1001 - 5000
Website
https://insiderone.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Insider One
Reviewer Insights for: Insider One
Deciding Factors: Insider One Vs. Market Average
Performance of Insider One Across Market Features

Insider One Likes & Dislikes

Like

What we like most is the combination of a highly professional CSM team and a platform that consistently delivers results even though internal changes. Despite several champion exchanges on our side, the INSIDER ONE team has remain proactive and hands-on, helping is maintain stable performance and continuously optimize our use cases.

Like

The best about Insider is technical and customer success support

Like

Insider's Architect makes it incredibly easy to manage our customer data across web and mobile channels, all through a unified dashboard that provides a complete view of every interaction. Creating and launching targeted campaigns is simple and intuitive, letting our team quickly engage users with personalized experiences. We've seen our conversion rates and customer satisfaction improve thanks to real-time personalization, as the platform dynamically adapts each website experience to visitors' needs

Dislike

The only recurring friction point has been occasional invoices issues, which ca slow down internal approval cycles and require back and forth between finance teams to reconcile details. That said, the support team is responsive, takes ownership of billing questions quickly, and resolves team without impacting campaigns or performance, so it feels more like an administrative nuisance than a blocker to value.

Dislike

The instability of the platform and non flexibility of the platform

Dislike

The initial set-up process did take some time and needed input from our tech team, but after configuring Insider's Web Suite, everything has worked smoothly and reliably for our marketing and support efforts. It would also be helpful to have more out-of-the-box integration options for local messaging platforms like SMS and WhatsApp, but the strengths of the system outweigh this minor limitation

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Peer Discussions

Insider One Reviews and Ratings

Showing data for 232 ratings and reviews for Multichannel Marketing Hubs market. View all 425 ratings and reviews across markets for a complete picture.

4.9

(232 Ratings)

Rating Distribution

5 Star
83%
4 Star
16%
3 Star
1%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.8

Integration & Deployment

4.7

Service & Support

4.9

Product Capabilities

4.8

Filter Reviews
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Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Marketing Associate
    <50M USD
    Consumer Goods
    Review Source

    Segmentation Features Enhance Paid Media Results Amid Occasional Invoice Issues

    5.0
    Dec 30, 2025
    Our CSM is very professional! Hands-on, instant response, and vertical profession. With his guidance, new people can easily adopt the INSIDER ONE panel and leverage the marketing automation. INSIDER ONE's segmentation capabilities have been especially valuable for our paid media efforts, allowing us to activate high intent audiences more effectively and drive ROAS from ads.
  • Marketing Manager
    1B-10B USD
    Telecommunication
    Review Source

    Boosted lead generation and 39% Cost Saving with Insider's Architect

    5.0
    Sep 19, 2025
    From the start, Insider's marketing automation helped us create value for our company and helped us deliver seamless experiences to our customers
  • Marketing Manager
    1B-10B USD
    Consumer Goods
    Review Source

    Innovative, Feedback-driven Partnership Tailored to Our Needs

    4.0
    Jan 26, 2026
    They're solving the personalization problem. We've never had marketing where we could target the right user at the right time; Insider One allows us to do that. We're also very invested in omni-channel and integrating with our current in-house architecture. That has proved to be a challenge Insider One is up for and, despite challenges and setbacks on both sides, we've always been able to come through with a workable solution. Many of the issues have been caused by our internal set up so we're barely coming out of the implementation phase, but we have a clear path forward and anticipate getting more defined results soon.
  • Operations Associate
    <50M USD
    Retail
    Review Source

    There has been a notable increase in our customer retation rates

    5.0
    Dec 2, 2025
    Unifying customer data for our brands to build a single actionable view of customers and reduce fragmentation. Driving growth across the full funnel acquisition and activation view of customers and reduce fragmentation. Delivering consistent brand experiences across web, mobile apps and marketing channels from one platform, eith faster time to value and less IT dependency.
  • Manager
    <50M USD
    Healthcare and Biotech
    Review Source

    Realized rapid growth in member engagement and campign ROI by connecting app, email and SMS journeys with Insşder's Architect

    4.0
    Dec 2, 2025
    Automated communications for membership reminders, class schedules and promotional offers. Enhanced segmentation and AI powered personalization to deliver relevant and promotional offers. Streamlined operational workflow with unified analytics and reporting, saving valuable time and resources.
...
Showing Result 1-5 of 233

Recommended Gartner Research

  • Critical Capabilities for Multichannel Marketing Hubs
  • Magic Quadrant for Multichannel Marketing Hubs

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