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Logo of Jira

Jira

byAtlassian
in
4.3
2025
Market Presence: Application Development Life Cycle Management (Transitioning to DevOps Platforms), Enterprise Agile Planning Tools

Overview

Product Information on Jira

Updated 13th October 2025

What is Jira?

Jira is a software designed for project management and issue tracking, developed by Atlassian. The software enables teams to plan, track, and manage software development and other project tasks through customizable workflows, boards, and dashboards. Users can create, assign, and prioritize tasks, monitor progress, and collaborate across teams. Jira supports integration with various development and communication tools, enhancing visibility and coordination for agile and traditional methodologies. The software addresses business challenges related to task organization, progress tracking, and team collaboration, assisting organizations in managing projects efficiently and maintaining traceability throughout the project lifecycle.

Jira Pricing

Jira software uses a subscription-based pricing model with tiered rates based on the number of users and deployment options, which include cloud-hosted and self-managed versions. Pricing varies depending on selected plans and the scale of usage, with separately available options for add-ons and enterprise-level features.

Overall experience with Jira

PROJECT MANAGER
500M - 1B USD, Consumer Goods
FAVORABLE

“Highly flexible enterprise agile planning platform that scales effectively with strong governance and disciplived execution”

4.0
Jan 20, 2026
Jira has proven to be a strong entreprise agile planning platform when used beyond team-level execution and combined with disciplined governance practices. In our context, Jira supports program-level planning, dependency management, cross-team coordination, and leadership visibility across large transformation initiatives. While not all entreprise planning capabilities are native out of the box, the platform is highly extensible and adaptable, making it effective when paired with clear processed and supporting tools.
LEAD
<50M USD, Media
CRITICAL

“Jira Integration with Atlassian products first-class, external integrations less so”

3.0
Aug 19, 2025
We use Jira for all of our project management, and our experience has been mixed. In some ways, the integration with Bitbucket and other VCS (Gitlab in our case) works well, but it sometimes gets stuck and does not pull in MR/PRs associated with the given ticket. Time tracking is important for our organization, but the tools to manage this are lacking, and the plugin we were using has been deprecated with no better solution available that I'm aware of. And it's expensive. I'm not involved in managing billing etc, but I know it's pricey for what you get

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2025
For Market:
Collaborative Work Management
2025
For Market:
Marketing Work Management Platforms

About Company

Company Description

Updated 8th January 2025

Atlassian's mission is to unleash the potential of every team. We make agile & DevOps, IT service management and work management software to help teams organize, discuss, and complete shared work. Over 300,000 companies of all sizes worldwide rely on Atlassian to help their teams work better together and deliver quality results on time

Company Details

Updated 26th February 2025
Company type
Public
Year Founded
2002
Head office location
Sydney, Australia
Number of employees
10001+
Website
http://www.atlassian.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Jira
Reviewer Insights for: Jira
Performance of Jira Across Market Features

Jira Likes & Dislikes

Like

1) Scale agile planning beyond individual teams Jira enabled planning across epics, initiatives, and multiple teams, allowing leadership to understand progress, dependencies, and risks at the program and portfolio levels. 2) Strong visibility and transparency The platform provides a shared system of record for work, enabling consistent reporting, status tracking, and governance across IT, business, and external partners. 3) Flexible planning model adaptable to entre^rise realities Jira supports hybrid approaches (Agile, Scrum, Kanban, and waterfall-like milestones), which is critical for large entreprise programs where not all work fits a pure agile model 4) Ecosystem and extensibility Capabilities can be extended through Advanced Roadmap, plugins, automation, and integrations with Confluence, reporting tools, and financial trsacking solutions

Like

Integrating with Bitbucket, Confluence and other first-party Atlassian products works really well.

Like

Configurability was probably the starter. You really can make it do whatever you want, within reason. It was easy to section off particular teams to give them their own knowledge bases and wikis, and sub-sect the site. Ticketing would have worked well if we had just treated it as a standalone instead of attempting to integrate it into our already complex workflows. We also ended up using it as a vehicle for a work planning module that was fairly easy to set up and configure as well, and the project management side of our house really appreciated it.

Dislike

1) Entreprise planning capabilities are not fully native out of the box Advanced portfolio planning, capacity forecasting, and cross-program dependency management often require add-ons (e.g. Advanced roadmap, Tempo) or custom configurations 2) Reporting and executive visibility require extra effort Leadership-level reporting is powerful but not turnkey. Consistent portfolio reporting usually depends on plugins, custom dashboards, or external BI tools 3) Governance relies heavily on discipline, not enforcement Jira's flexibility is a strength, but without strong governance (naming conventions, issue hierarchy, workflows, enterprise usage can quickly become inconsistent 4) Learning curve when scaling beyond team usage Jira is easy to adopt at team level, but scaling it to enterprise agile planning requires experienced configuration and process ownership

Dislike

The UI changes recently have been kind of weird for our use case, the new description editor works pretty well, but it's still annoying to find and link other tickets. Perhaps this is because of the way we are using/abusing the system though. And sometimes it does not pull in MR details from our Gitlab repositories.

Dislike

I feel like the interface can get a little cluttered at times, but I think that's due to a lot of the customization that was done. It can be particularly powerful, but if your process doesn't align with the way that Jira wants to work, it's easy to feel like you're forcing things instead of working naturally. Again, the third part is a very Spiderman moment. With great power comes... a ton of configuration. If you don't have a specific admin that's dedicated to configuring it, or someone with chops from doing it before, it's easy to really mess things up if you're just banging around in the configs.

Top Jira Alternatives

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Peer Discussions

What Your Peers Are Saying About Jira

IT Manager
Is anyone using a central AI to report on project status in realtime highlighting dependencies and bottlenecks. Or are you just connecting project management systems (MS Project, Jira, Primavera) to dashboards with Power BI or Tableau?
CIO
Leading indicators are super useful because they give you a heads-up about potential problems instead of just telling you what’s already gone wrong. We are using an AI powered tool ( can't be named here, I guess) that gets you insights that help you notice issues before they escalate. Plus, it really encourages everyone to be transparent about project status so the whole team knows what’s going on from the get-go. This openness motivates everyone to take responsibility and helps build strong teams that tackle problems early on and stay focused on their goals together. Traditional reporting often comes too late to make necessary changes. By being proactive and embracing transparency with some AI support, teams can adapt and improve on their own. The key is to catch issues early and empower teams to make adjustments as needed. AI plays a role in all team decisions, like a performance coach, and also helps out at the management level. It identifies risks and suggests improvements for senior executives. I hope that helps? 🙂
See Full Discussion
31 Mar 20252.5k Views2 Comments
VP of IT
Has anyone looked at both Atlassian Jira Service Management and Salesforce for building workflow type of business capabilities with integrations to back-end systems? What criteria did you use to evaluate both platforms for your business needs?
CIO
User requirements, technical debt, business/environment needs, application improvements that helps the process, depemds on the situation.
See Full Discussion
18 Apr 2023509 Views1 Comment

Jira Reviews and Ratings

Showing data for 2616 ratings and reviews for Enterprise Agile Planning Tools market. View all 7760 ratings and reviews across markets for a complete picture.

4.3

(2616 Ratings)

Rating Distribution

5 Star
45%
4 Star
49%
3 Star
6%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.4

Service & Support

4.4

Product Capabilities

4.5

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • PROJECT MANAGER
    50M-1B USD
    Consumer Goods
    Review Source

    Highly flexible enterprise agile planning platform that scales effectively with strong governance and disciplived execution

    4.0
    Jan 20, 2026
    Jira has proven to be a strong entreprise agile planning platform when used beyond team-level execution and combined with disciplined governance practices. In our context, Jira supports program-level planning, dependency management, cross-team coordination, and leadership visibility across large transformation initiatives. While not all entreprise planning capabilities are native out of the box, the platform is highly extensible and adaptable, making it effective when paired with clear processed and supporting tools.
  • IT Associate
    1B-10B USD
    Construction
    Review Source

    Extensive Customization Offers Flexibility But Risks Workflow Misalignment And Clutter

    4.0
    Aug 18, 2025
    I feel like the guilt for the missing star falls firmly on us. We used it extensively, for both the wiki functionality and the ticketing system. The platform itself ran well and was easy to configure and use. Our main struggle was with the ticketing side. We tried to bend it into a workflow that it wasn't really designed for, and it led to a less-than-ideal experience. The tool was great though. It proved reliable and versatile, even if we didn't always use it the way it was intended.
  • Manager, Managed Services and ITSM Pract
    <50M USD
    Software
    Review Source

    Great product overall, and easy to set up and use

    5.0
    Aug 18, 2025
    Great product, easy to set up and get going. great flexibility with automation and work flows
  • ENGINEER
    50M-1B USD
    IT Services
    Review Source

    Jira’s Customization Features Support Agile Teams Despite Administration Challenges

    4.0
    Sep 17, 2025
    Jira is an excellent baseline for a product for enterprise agile working environments. I have utilized it in many use cases (ticketing, agile, Kanban, waterfall, and project based), but it has the proper baseline for an agile workload.
  • MARKETING PROJECT MANAGER
    <50M USD
    Software
    Review Source

    Flexible Project Management With Jira Helps Teams, Though Setup Can Be Challenging

    4.0
    Aug 14, 2025
    Jira has been a great experience for our team, especially between our creative and dev team who use two different processes and has been flexible enough to accommodate the different team delivery practices. Getting set up took some effort, but now we've got a smooth operation.
...
Showing Result 1-5 of 2646

Recommended Gartner Research

  • Market Guide for Enterprise Agile Planning Tools

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