Overview
Product Information on MoEngage Customer Engagement Platform
What is MoEngage Customer Engagement Platform?
MoEngage Customer Engagement Platform Pricing
Overall experience with MoEngage Customer Engagement Platform
“Day-To-Day Growth Tasks Simplified, Though Advanced Functions Require Ongoing Assistance”
“Autosave Issues Affect Overall Product Experience”
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Multichannel Marketing Hubs
Email Marketing
About Company
Company Description
MoEngage operates as a platform that focuses on delivering insights-led customer engagement services. The main objective of the firm is to assist in analyzing customer behavior and subsequently engage with them by way of personalized communication mediums. These include web, mobile, and email. MoEngage operates as a comprehensive solution featuring intense customer analytics, artificial intelligence-powered customer journey orchestration, and personalization capabilities, all within a single dashboard. This platform is primarily utilized by product managers and growth marketers aiming to provide a personalized experience during various stages of the customer lifecycle, such as onboarding, retention, and growth. MoEngage separates itself from its competitors through its robust customer analytics and artificial intelligence-powered customer journey orchestration and personalization capabilities.
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
User Sentiment About MoEngage Customer Engagement Platform
Reviewer Insights for: MoEngage Customer Engagement Platform
Deciding Factors: MoEngage Customer Engagement Platform Vs. Market Average
Performance of MoEngage Customer Engagement Platform Across Market Features
MoEngage Customer Engagement Platform Likes & Dislikes
To me, their biggest strengths are their advanced analytics and day-to-day omnichannel campaign execution. My team and I have been able to remove our dependency for small data extraction use cases because of this.
Having regular meetings with a rep is great. The ability to create custom reports. The ease of creating email campaigns.
I love that MoEngage does a lot but it isn't overwhelming. As a user of about 3 years, I feel like I am consistently learning but never stressed by the amount of learning I have to do. Everything I learn makes me better, but the platform itself is very user-friendly. I was able to pick up and use it from day 1, but I have also grown in how I have been using it over time.
Some advanced features are not very intuitive and require support and constant meetings with their support team. This could affect execution timelines sometimes.
Autosave function malfunctioning, inability to customize mobile layout of emails (don't like how things stack instead of layout side by side, and wish we could imbed surveys right into the emails instead of linking out to google forms.
While the support teams are very knowledgeable and support is easy to access, sometimes they forget that not everyone is a technician. As someone who works with the platform as a marketer and not a technical user or developer, sometimes I find that support is a little over my head. I also feel like there should be more visibility into what the program is fully capable of. They have a broad library of user and developer guides, but sometimes I don't know something exists or is available to me until I bring up a use case that I am stuck on and learn that we had access to a solution all along.
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Peer Discussions
MoEngage Customer Engagement Platform Reviews and Ratings
- Marketing Manager<50M USDMiscellaneousReview Source
Day-To-Day Growth Tasks Simplified, Though Advanced Functions Require Ongoing Assistance
Overall, my experience with MoEngage has been positive, especially for day to day growth and lifecycle use cases. One of the biggest advantages has been their advanced analytics capabilities, which have allowed me to be independent of internal data teams. As a growth manager, building frameworks and dashboards is second nature but quick data extraction has always been a bottleneck for our team and this is where MoEngage has consistently delivered value since we onboarded it as our Marketing CRM. On the downside, some advanced use cases increase execution timelines due to parts of the product not being fully intuitive. However, the team has been responsive and supportive in helping us work through these complexities and minimize timelines. - Communications Manager50M-1B USDServices (non-Government)Review Source
User-Friendly Experience with Room for Growth
I have loved working with MoEngage. It has really changed how agile and inventive we have been able to be with our outreach to our audiences. Plus, access to direct support has been a total game-changer from our experiences with other platforms. - Marketing Manager<50M USDRetailReview Source
Excellent Usability and Value for Organizations Scaling Lifecycle Marketing
We use MoEngage as our global marketing platform for email and SMS across multiple regions. The platform is intuitive and enables our team to build and launch cross-channel campaigns and automated journeys quickly without heavy technical support, significantly improving efficiency compared to our previous ESP. SMS and email orchestration, segmentation, and personalization capabilities are strong, though reporting and attribution are lighter than enterprise BI tools. Overall, MoEngage delivers excellent usability and value for organizations scaling lifecycle marketing across global markets. - Group Product Manager50M-1B USDInsurance (except health)Review Source
Moengage delivers Flexibility, Scalability and Powerful Customer Engagement Solutions with Outstanding Support.
Moengage provides an innovative tool that meets a variety of our business needs but mostly enables us to deliver personalized and impactful customer experiences. I appreciate the responsiveness and efficiency of the support team, combined with the platform's versatility and robust features. - Product Manager10B+ USDTelecommunicationReview Source
Initial Deployment Is Easy While Reporting Suite Remains Dated
Support teams are very helpful and friendly, but can be noncommunicative. They do not always ensure coverage when someone is out. Regarding the product, it's robust and allows a lot of implementation options to make sure the system works for you. It's also very easy to roll out in stages and requires minimal development effort to implement. Their Reporting suite is extremely dated, and pulling reports out of the moengage system is not simple or intuitive.