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  1. Home
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  3. Zoho Marketing Automation
Logo of Zoho Marketing Automation

Zoho Marketing Automation

byZoho
in
4.4
Market Presence: Email Marketing, Multichannel Marketing Hubs

Overview

Product Information on Zoho Marketing Automation

Updated 13th January 2026

What is Zoho Marketing Automation?

Zoho Marketing Automation is an all-in-one marketing automation platform that helps business simplify and automate campaigns across multiple channels to generate higher lead-to-revenue conversions. Trusted by 100k+ users, it streamlines workflows with seamless integrations across Zoho apps and third-party tools. Businesses can build personalized multichannel journeys across email, SMS, WhatsApp, social, web, and offline channels, automate campaigns with a drag-and-drop builder, and track performance with powerful website analytics. Zoho Marketing Automation supports the full lead cycle with scoring, segmentation, attribution, and deep insights to identify top sources and optimize conversions. Teams can plan campaigns, manage budgets, measure ROI, and scale ecommerce with promotions, automated follow-ups, and cart recovery. It offers an end-to-end solution to run, analyze, and grow all marketing efforts from one place.

Zoho Marketing Automation Pricing

Zoho Marketing Automation software follows a subscription-based pricing model with tiered plans based on the number of contacts managed and features accessed. The structure typically includes a monthly or annual payment option, where higher tiers provide access to additional functionalities and larger contact limits. Users select a plan according to their requirements, with different tiers accommodating varying business sizes.

Overall experience with Zoho Marketing Automation

Executive Biomedical Engineer
500M - 1B USD, Healthcare and Biotech
FAVORABLE

“"Marketing Automation for Healthcare: My Hands-On Review of Zoho Platform"”

4.0
Feb 13, 2025
Its social media management features have greatly improved our patient communication, enabling us to send targeted and personalized campaigns. The CRM integration has enabled us to unify our patient data. which provides a single view of our patients. Overall, it has been a game changer for my hospital's marketing efforts, enabling us to deliver personalized patient experiences.
TEAM LEAD
Gov't/PS/ED <5,000 Employees, Education
CRITICAL

“This tool will help you to minimize your work with less errors”

3.0
Sep 26, 2022
Zoho ecosystem has helped us to reduce our workload and saved a lot of time.

About Company

Company Description

Updated 7th December 2023

Zoho Corporation is a privately held software company that is focused on delivering solutions to help businesses grow. The company's portfolio of more than 55 products is used by over 100 million people around the world and is designed to cater to varying business requirements such as sales, marketing, support, collaboration, finance, and recruitment. Zoho is concentrated on creating digital tools with a strict adherence to user privacy. It does not rely on an ad-revenue model, even for its free products. The firm's global reach extends from its headquarters in Austin, Texas to international offices in Chennai, India and other worldwide locations.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
1996
Head office location
Chennai, India
Number of employees
10001+
Website
https://www.zoho.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Zoho Marketing Automation
Deciding Factors: Zoho Marketing Automation Vs. Market Average
Performance of Zoho Marketing Automation Across Market Features

Zoho Marketing Automation Likes & Dislikes

Like

I am really impressed by its mobile application, it enables my team to access and manage marketing campaigns on the go and its automated multi channel marketing capabilities enable us to reach patients through preferred channels. The dashboards provide a clear view of our marketing performance, which enables us to make data driven decisions.

Like

Reduced manual work. Customizable CRM , Campaign, and Email automation.

Like

Quick and effective campaign execution, also define the mailing list as per categories and best time of day scheduling.

Dislike

Its integration with social media platforms is limited and reliable at times. Its email marketing features can be inflexible and difficult to customize. Its analytics and reporting features are limited and difficult to interpret. I really wish it should have more advanced features for managing and tracking patient data and preferences.

Dislike

Sometime delay in automation triggered, else everything is fine

Dislike

Just the costing is bit higher than other options available, but it's overall amazing.

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Peer Discussions

Zoho Marketing Automation Reviews and Ratings

Showing data for 68 ratings and reviews for Email Marketing market. View all 116 ratings and reviews across markets for a complete picture.

4.4

(68 Ratings)

Rating Distribution

5 Star
25%
4 Star
72%
3 Star
3%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.5

Service & Support

4.4

Product Capabilities

4.4

Filter Reviews
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Most helpful
Last 12 Months
Star Rating
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Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
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  • Executive Biomedical Engineer
    50M-1B USD
    Healthcare and Biotech
    Review Source

    "Marketing Automation for Healthcare: My Hands-On Review of Zoho Platform"

    4.0
    Feb 13, 2025
    Its social media management features have greatly improved our patient communication, enabling us to send targeted and personalized campaigns. The CRM integration has enabled us to unify our patient data. which provides a single view of our patients. Overall, it has been a game changer for my hospital's marketing efforts, enabling us to deliver personalized patient experiences.
  • Team Leader
    Gov't/PS/Ed
    Education
    Review Source

    Zoho Marketing Automation Simplifies Email Campaigns

    5.0
    Feb 24, 2025
    Email marketing made easy and smooth with Zoho Marketing automation tool.
  • Chief Executive Officer
    <50M USD
    Software
    Review Source

    Mastering Email Campaigns with Zoho Marketing Automation: A Close Look

    5.0
    Feb 4, 2025
    I love Zoho Marketing Automation tool, the best reason is, it can connect directly with all other Zoho apps, providing better integrations, and its drag and drop builder is the best and helps in building email campaigns with ease. The learning curve is very small and that helps our team members to get on boarded easily.
  • DESIGNER
    50M-1B USD
    Healthcare and Biotech
    Review Source

    Zoho's User Interface: A Blend of Simplicity and Intuition

    5.0
    Jan 29, 2025
    For advanced marketers, it may sound a rich platform but due to AI I have found that it lacks various features which can increase the deliverability.
  • Head Of Information Technology
    Gov't/PS/Ed
    Education
    Review Source

    Achieving Peak Efficiency: An Insight Into Automation

    5.0
    Feb 10, 2025
    Quick integration and smooth UI makes it way faster to operate and apply. It's doing as per its name.. Automation at its best.
...
Showing Result 1-5 of 69

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