Name: Review of Bloomreach Engagement
Item: Bloomreach Engagement
Rating: 4.5
Author: Verified Reviewer

Reviewed in Last 12 Months

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1. MoEngage Customer Engagement Platform

By MoEngage

4.7

(506 Ratings)

Smooth onboarding, exceptional setup and after sales support and experience.

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2. Marketing Cloud

By Salesforce

4.2

(484 Ratings)

Salesforce Marketing Cloud is so great! We use it to send all of our emails to our members, seamlessly integrating with our existing Salesforce products that our member engagement team uses.

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3. Netcore Customer Engagement

By Netcore

4.6

(312 Ratings)

Our experience with Netcore has been an overall good experience. The team fixes issues quickly, and has a quick turnaround.

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4. Adobe Campaign

By Adobe

4.2

(292 Ratings)

My experience with Adobe Campaign has been and continues to be very positive. The tool offers a good structure for creating, managing, and automating campaigns, allowing for clear workflow organization and ensuring consistent deliverables. On a daily basis, it contributes to more precise control of communications and a more structured CRM operation.

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5. Insider One

By Insider One

4.9

(266 Ratings)

Our overall experience with Insider One over the past 8 years has been very positive, and the platform has evolved alongside our digital ambitions. What has worked particularly well is the combinations and real-time segmentation, which allows us to continously optimize booking and ancillary journeys and clearly meansure impact on KPIs like flights search and incremental revenue. The main challenge is the breadth of functionality - new users can be overwelmed at first but long-tearm, the depth of capbilities has been a key reason we've continued the partnership for 8 years.

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6. Braze Customer Engagement Platform

By Braze

4.5

(257 Ratings)

I've been working with the platform nearly 10 years, now in my 3rd company using it. What I like the most: - reliable and flexible data connectivity (import and export), - good documentation (e.g. 'see me in Postman' for REST Endpoints), - intuitive and easy to use, - making complex tech comprehensible for non-tech team members, - matching well Marketing Engagement requirements towards building an omni-channel CRM, - strong Customer Success Managers, - Team is open for feedback, listens to the Customers and keeps improving the product, helpful in looking for workarounds when something is not available out-of-the-box, - great community around the product (e.g. Braze Bonfire, all events). What could be improved: - pace of updates can be hard to follow, - dashboard customisation per relevant features or per user role would be helpful, - help tickets becomes less helpful as you grow more experienced - responses do not match expectations/ depth, - uneven development focus - newer features get lots of attention (e.g. AI, WhatsApp) while basic ones remain untouched (e.g. clicks include unsubscribe clicks or opens include machine opens, leading to the wrong idea about the message engagement), - platform develops a lot in the direction of frequent usage, high retention brands, not always matching reality of the slower businesses (e.g. limitation to event count in the last 30d).

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7. Iterable

By Iterable

4.5

(231 Ratings)

Iterable is a reliable partner and has a stable product. The main reason for us to use it is that Iterable has an open API in which we can integrate our systems without the need to use SDKs.

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8. Adobe Marketo Engage

By Adobe

4.4

(182 Ratings)

Adobe Marketo Engage supports marketing automation and campaign orchestration across multiple digital channels by providing a platform to design campaigns, manage leads, and track engagements across email and web interactions. It has been very useful in lead lifecycle management and nurturing campaigns, enabling marketing teams to create automated programs that move prospects through different stages of the funnel based on engagement. Marketing and sales teams are also able to share insights and coordinate customer engagement more efficiently as the platform integrates well with other CRM systems and the rest of the Adobe Marketing Cloud ecosystem.

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