Overview
Product Information on IgnitionOne Customer Intelligence Platform (Legacy)
What is IgnitionOne Customer Intelligence Platform (Legacy)?
IgnitionOne Customer Intelligence Platform (Legacy) Pricing
Overall experience with IgnitionOne Customer Intelligence Platform (Legacy)
“Great product directed to customers”
“"All marketing chanels at a single place"”
About Company
Company Description
Zeta is a cloud-based company that provides marketing technology, aiding brands in acquiring, growing and retaining their customer base. The company's primary software platform, the Zeta Marketing Platform (ZMP), utilises artificial intelligence to analyse myriad consumer data signals, predict consumer intent, and personalise experiences, thereby facilitating brand growth. Its reach extends to both online and offline marketing channels, including email, connected TV, SMS, social media and more. The company was established in 2007 by co-founders David A. Steinberg and John Sculley, predicated on the belief that data would revolutionise the ways in which marketers engage with consumers towards achieving successful business results. To date, Zeta continues to serve a diverse range of sectors across the globe, such as financial services, retail, telecom, and travel & hospitality. The company employs over 1400 individuals worldwide, with its headquarters located in New York City.
Company Details
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: IgnitionOne Customer Intelligence Platform (Legacy)
IgnitionOne Customer Intelligence Platform (Legacy) Likes & Dislikes
The focus the product has it's awesome, it's what I like the most
This binds all the marketing channels into a single line. It provides a single login to all the applications which are pretty convenient somehow. Here they have created the virtual group concept.
It comes with an internal guide that will help you with the product and learning how to use even tough it's not difficult to understand it, it happens to be a great support
Nothing at all
There is a lot of cons I have experienced. The reporting structure is very slow. Lots of lag. UI is also very slow. They need to improve a lot.
Nothing
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Peer Discussions
IgnitionOne Customer Intelligence Platform (Legacy) Reviews and Ratings
- Marketing Manager50M-1B USDMiscellaneousReview Source
Great product directed to customers
IgnitionOne it's a great platform that's directed to improve customer area, there are some cool features on the product that make the experience worth living while working with them and it's easy to implement - Finance Manager50M-1B USDMiscellaneousReview Source
Great implementation and development
Need stuff to be added but the implementation and the way is developed it's really awesome, also it's easy to use, so it's a great product to work with. - Vice President50M-1B USDMiscellaneousReview Source
Great implementation and great tools
Starting to work with this was easy, but there are more features that can be added to improve the working process, yet it's amazing to work with something like this, you get excellent results. - IT Analyst10B+ USDIT ServicesReview Source
"All marketing chanels at a single place"
This binds all the marketing channels into a single line. It provides a single login to all the applications which are pretty convenient somehow. Here they have created the virtual group concept. - Global Email Strategist10B+ USDIT ServicesReview Source
Consistent driver of email growth
Lead acquisition form is a consistent driver of email growth for us. IO has been very helpful in resolving issues quickly and in modifications to the form.