Overview
Product Information on IRI Audiences
What is IRI Audiences?
IRI Audiences Pricing
Overall experience with IRI Audiences
“Good tool to identify the targetted audience for marketing the right product”
About Company
Company Description
Innovative Routines International (IRI), Inc., founded 1978, is a US ISV specializing in big data manipulation and data-centric security. In addition to multiple standalone products, IRI provides a comprehensive data management platform called Voracity for: Data Discovery - data classification, profiling, search and reporting Data Integration - fast ETL, pivoting, slowly changing dimensions, Data Vault tools Data Migration - for data types, file formats and databases, plus real-time replication Data Governance - data masking, data quality, and test data, plus MDM, RBAC, etc. Analytics - embedded reports plus data wrangling for BI, AI, etc. Aforementioned component products are IRI: CoSort - legacy sort replacement and ETL tool acceleration Fast Extract - parallel DB unloads NextForm - data/DB migration Ripcurrent - real-time replication and incremental masking FieldShield - structured data masking DarkShield - semi/unstructured data masking RowGen - synthetic test data & subsetting
Company Details
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: IRI Audiences
IRI Audiences Likes & Dislikes
The extent of clustering it does basis the data that helps in identifying the target audience and their potential behaviours
User friendly, great reporting feature
The ability to cut the data in many different ways
It only uses card loyalty data and not the relavant ones partiucular to the categories not mapped in store transactions
Still need improvement and connection to SAP for accounting
The cost
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Peer Discussions
IRI Audiences Reviews and Ratings
- Assistant Manager50M-1B USDConsumer GoodsReview Source
Good tool to identify the targetted audience for marketing the right product
IRI audience has helped us target the right audience and then focus our merketing strategies towards them - Senior Financial Analyst<50M USDHealthcare and BiotechReview Source
Implementation was easy, not connected to SAP but works great for us
Great experience, meets our expectation, the implementation went easy and successful, the vendor support was great and replies to all our questions an concern - Senior Director10B+ USDConsumer GoodsReview Source
Easy to Use
IRI Audience Building helps us identify audience sizes and their composition in terms of purchase behavior - VP, Product Management1B-10B USDMediaReview Source
Contract negotiations took long time. Measurement and Audience implementations OK.
Matched Market Testing and basic ProScores targeting, and direct match capabilities have worked well. Lift measurement, Unify visualization, and Verified Audiences have not been fully deployed yet. - Director, Global Strategic Partnerships10B+ USDMediaReview Source
Data Set works as expected
Data implementation was as expected. The data set works well and clients like it. We are happy with the service we get from the vendor. The Vendor keeps increasing products but we'd like it if they understood them better before talking to clients about them and before we have a chance to work it out.