Digital Signage is software that creates and controls multimedia content for electronic displays. Electronic displays include an LCD, LED, OLED screens, kiosks, and other display technologies. These technologies broadcast companies' internal communication, news, product information, advertising, and other messages in both public and private areas to audiences for better experience/engagement and brand recognition. Further, it adheres to security compliance certificates to ensure the secure distribution of media and playing instructions across all screens. In addition, the analytics features deliver real-time updates on the performance of content across all screens to assess the effectiveness of a campaign. It is used in many industries such as retail, restaurant, banking, airports, hospitality, and real estate to grab the attention of customers, passersby, staff, guests, and tenants.
The ECA market consists of vendors offering a discrete application, well-defined module, or cohesive set of capabilities that enables people in “communicator” roles to plan, create, coordinate, and distribute internal communications across the workforce or to specific audiences. ECAs include analytics that measure interactions and effectiveness of communications across content, channels, devices, campaigns and feedback loops to assess business and employee value.