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Gartner defines the digital shelf analytics (DSA) market as applications that provide brands and manufacturers with data from third-party digital channels where their products are sold, such as online marketplaces and retailers’ digital commerce sites. DSA applications provide SaaS-based dashboards that deliver data about products and insights for product data optimization. When brands and manufacturers sell on third-party sites, they typically don’t have the insight needed for product data governance or product listing optimization, as the sites often only provide order and inventory reports. Brands sometimes retrieve this data manually by browsing to third-party sites and recording data in an internal repository. DSA applications solve these issues and eliminate manual processes through web scraping and dashboards to provide insight. DSA applications improve the governance of product listings by ensuring the product specifications, images, videos and marketing text on the digital shelf match the expectations of the brand or manufacturer. The applications enable digital commerce teams to optimize product listings by providing actionable performance metrics and insight, such as search results positioning, pricing comparisons, rating and review information, product availability and content quality. DSA applications are most commonly used by consumer packaged goods (CPG) companies, but they are increasingly being used by other consumer-focused product companies, such as those selling electronics, household items or DIY products

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