Visitor identification software is a tool used by businesses to recognize and track visitors to their websites. It collects data on visitors, such as IP addresses, device information, and browsing behavior, to help companies understand who is visiting their site and how they are interacting with it. Key features include behavioral tracking, allowing businesses to gain immediate insights, and integration with CRM systems. Typical users include marketing professionals, sales teams, website managers and designers. This information can be used for marketing purposes, to improve website experiences, or to increase sales by targeting potential customers more effectively.