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Unified Commerce Platforms Anchored by POS for Tier 1 Retailers
Gartner defines Tier 1 unified commerce platforms anchored by POS applications as integral components of multichannel retailers’ digital transformation strategy. Tier 1 multichannel retailers conduct business in any geography, operate extensive store real estate as one of many operating channels and generate annual retail revenue of at least $3 billion per year. In addition to the expected functions to complete a transaction (sales or returns) and the associated reporting (such as transaction logs), these applications are now centralized to facilitate key unified commerce activities. These activities include “endless aisle,” store fulfillment of online orders, clienteling and loyalty, as well as other functions that allow customers to search, transact, acquire and consume products across a retailer’s ecosystem.
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