This market focuses on EA consulting services that help clients deliver business-outcome-driven EA. EA consultancies are professional services providers that have a primary focus (that is, skills, investments, revenue and service offerings) on providing organizations with the tactical and strategic services to help them to define, develop and execute their EA initiatives. Business-outcome-driven EA is a practical approach to supporting EA that focuses on delivering business and IT leaders with signature-ready and actionable recommendations for adjusting policies and projects to achieve target business outcomes, based on the business direction and relevant business disruptions
Gartner defines the customer relationship management (CRM) and customer experience (CX) implementation service market as project-based services to help clients develop a CX strategy and transform a customer relationship with consulting expertise. Providers in this market design, build, integrate and deploy process change and technology solutions that improve interactions between organizations and their customers. These services are specific to improving clients’ sales, customer service and marketing operations, and they focus on interactions with customers, including commerce transaction enablement.
Gartner defines custom software development (CSD) services as those that develop software in rapid increments and iterate custom applications and software products to meet an organization’s unique business needs. CSD services entail gathering business requirements and coding applications from inception, building applications on a platform as a service (PaaS), or assembling applications from existing web services or other reusable pieces of code. Services marketed as “software product engineering” or “digital product development” are likely to be examples of the category Gartner defines as CSD services.
Gartner defines the market for data and analytics (D&A) services as consulting and system integration (C&SI) and managed services. These services manage data for all uses (operational and analytical), and analyze data to drive business processes and improve business outcomes through more effective decision making. The core capabilities for vendor solutions in the D&A services market include: D&A strategy and operating model design Data management Analytics and business intelligence (ABI) Data science and machine learning D&A governance Program management Enterprise metadata