Application Development refers to products and services that support the design, creation, deployment, and maintenance of software applications across web, mobile, desktop, and cloud environments. This category includes markets that support organizations to build scalable, secure, and user-centric applications while evolving through agile methodologies, automation, modern development practices, and continuous integration and delivery.
Sales refers to products and services that support the end-to-end process of identifying prospects, understanding their needs, and converting opportunities into revenue. This category includes markets that focus on enabling organizations to drive business growth for lead generation, pipeline management, negotiation, and deal closure.