SEO tools are essential to improve ranking in organic search results and are a vital component for an organizations’ online marketing strategies. The tools are used for keyword research, keyword position tracking, website audit, competitor analysis, automated reporting, and much more. - The tool helps identify relevant keywords to plan strategies around them to get higher positions in search results. - The tool monitors and creates reports for data relating to ranking factors such as keyword rankings, page views, traffic, and other website-related metrics. - The SEO tool can also perform site auditing to find website issues such as broken links and duplicate content to improve the quality of the website which ultimately results in boosting the search engine rankings. - The marketeers also leverage SEO tools to analyze competitors’ SEO strategies like what competitors are doing or which keywords are helping them rank better.