Overview
Product Information on Oracle BlueKai
What is Oracle BlueKai?
Oracle BlueKai Pricing
Overall experience with Oracle BlueKai
“Provides through information for your campaigns!”
“Good Everyday Use”
About Company
Company Description
Oracle is a cloud technology company that offers computing infrastructure and software solutions globally. This organization has developed an autonomous database, the first of its kind, to help manage and secure data. Oracle Cloud Infrastructure presents functionalities to facilitate the transition of workloads from on-site systems to the cloud, and vice versa, as well as between different clouds. Oracle's cloud software applications provide modern tools designed to support sustainable growth and resilience in businesses. Tools developed by Oracle are used by a wide range of users including nonprofit organizations and businesses of various sizes, to aid in operations like supply chain streamlining, human resource management, financial planning and connecting data and global users. Apart from business solutions, Oracle's technology also aids in tasks ranging from government defense to scientific and medical research.
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Reviewer Insights for: Oracle BlueKai
Oracle BlueKai Likes & Dislikes
There's so much information to find and select that it allows you to thoroughly look at your target audience and not miss anything. It allows provides definitions, so you know exactly which variable you're selecting.
Access to a lot of data sets. Integrations exist with many other platforms.
We run various marketing campaigns on our customers and often end up wrongly segmenting our customers. After Bluekai, we clearly know the profiles of our customers. We were able to target specific age groups, certain ethnicities with one kind of campaign which was more personalised to them. This saved us a lot of marketing budget and gave better effectiveness to that campaigns.
It's definitely an analyst tool, because you need to have basic knowledge on building personas and benchmark CPMs, so don't expect for a beginner to pick this intuitively.
As with any Data managing partner, there is always a risk of data inaccuracy. While, I haven't experienced that first hand with BlueKai, I think in general it can be something to be weary of with all audience data.
The user interface. It is very bad, does not make navigating around easy. Going from one audience to another and searching audiences is more of a process than it should be. Also, the formulas for creating audiences does not allow for much besides the simple AND and OR. I also have been waiting about 3-4 days for an issue I submitted to BlueKai support and have yet to receive help. See screenshot I attached to BlueKai having issues currently. This happens a lot.
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Peer Discussions
Oracle BlueKai Reviews and Ratings
- Account Manager50M-1B USDRetailReview Source
Good Everyday Use
We have a number of custom targeted audiences that we created in BlueKai and are used every day for campaigns. This allows for our advertisers to target almost always the audience they would like. With so many 3rd party data sources, we can reach higher impression counts. - Head Of Performance Analytics50M-1B USDConsumer GoodsReview Source
Great people and service
Oracle BlueKai has very good expert service, great people, very good roadmap but when it comes to the technology itself, I believe there is room for improvement. They definitely don't have bad technology but if you are comparing them with other big ones, question marks might occur. - Marketing10B+ USDGovernmentReview Source
Oracle BlueKai: a great tool for data management
BlueKai has been a cloud-based big data platform that allows a large number of functions to be used for companies, being able to be used online, offline and mobile with broader and more accessible information about specific audiences. - Chief Manager - Ecommerce1B-10B USDInsurance (except health)Review Source
Not meant for Indian markets
Match rates of audiences is extremely low. 3rd party data mapping is fairly inaccurate. Support is terrible. - Sr. Analyst50M-1B USDMiscellaneousReview Source
Provides through information for your campaigns!
We've enjoyed using Oracle BlueKai to develop media audience segments to estimating CPMs for a launch.