Netcore is present in 8 markets with 8 products. Netcore has 796 reviews with an overall average rating of 4.7.
Customer Data Platforms
Customer data platforms (CDPs) are software applications that support customer experience use cases by unifying a company’s customer data from marketing, sales, service, commerce and other sources. CDPs unify customer data to facilitate its output to coordinate profiles between cross-functional systems, create segments and/or audience targets, optimize offers and/or decisions, and inform analysis while distributing insights that create triggers for other experiences.
Netcore has 1 product in Customer Data Platforms market
Email Marketing
Gartner defines email marketing as the use of the email channel to deliver and optimize marketing messages — such as brand newsletters or contextually relevant, real-time and personalized communications — in support of engagement across the customer journey. Email service providers often bolster their technology platforms with supplementary managed services to improve the value and scalability of the email channel. Email marketing helps marketers deliver information to their audiences after obtaining an email address. This can take the form of product or service updates, new promotions, transaction updates and more. As a relatively inexpensive method for communicating at scale with contacts, email provides value for different use cases across the full customer-engagement life span. Email is the most effective channel for several marketing objectives, including demand generation, conversion to sales, and customer loyalty and advocacy.
Netcore has 1 product in Email Marketing market
Mobile Marketing Platforms
Gartner defines mobile marketing platforms (MMPs) as software solutions that help organizations create, activate, execute, analyze and optimize mobile marketing campaigns and experiences. The platforms target audiences on their mobile device through multiple message types such as SMS/text, push notifications, messaging apps and in-app messages. These platforms enable marketers to engage customers and prospects through a range of mobile-specific tactics — spanning mobile websites, mobile applications, smart device engagement, messaging (such as SMS and native applications), push notifications (such as on mobile apps and off websites), location-triggered interactions and mobile wallet cards. Mobile tactics are particularly suited to, for example, providing time-sensitive notifications to audiences, whether that’s in response to a live event, location-specific moment or a fulfillment update. MMPs also help measure and optimize the effectiveness of mobile strategy. MMPs can operate as stand-alone solutions within a marketing organization’s tech stack, or operate alongside other marketing technology. These technologies can include a set of capabilities within a multichannel marketing hub (MMH), marketing automation platform (MAP), customer data platform (CDP) or other marketing automation applications. Stand-alone MMPs are a more specialized solution, often used in conjunction with an MMH, email platform or B2B MAP.
Netcore has 1 product in Mobile Marketing Platforms market
Multichannel Marketing Hubs
Gartner defines multichannel marketing hubs (MMHs) as software applications, primarily delivered as SaaS, that orchestrate personalized campaigns and event-driven customer journeys across marketing channels. These applications leverage customer data, predictive models and real-time insights to optimize the timing, channel and content of interactions. MMHs apply advanced analytics, AI and prescriptive intelligence to help marketing and technical teams manage the end-to-end life cycle of customer journeys. Although MMHs overlap with customer data platforms (CDPs) and personalization engines, their primary focus is enabling marketing users to manage large-scale consumer interactions, particularly in owned media channels such as email and app push. Multichannel marketing hubs empower marketers to deliver personalized media and orchestrate customer journeys, thus driving revenue, engagement and loyalty. These SaaS applications unify customer data, predictive insights and real-time decision making to optimize interactions across digital channels. MMHs enable multidisciplinary teams to manage campaigns and event-driven journeys via advanced analytics, artificial intelligence/machine learning (AI/ML) and prescriptive intelligence.
Netcore has 1 product in Multichannel Marketing Hubs market
Personalization Engines
Personalization engines use knowledge about customers to create and deliver an optimum experience for them and measure the impact on customer experience. These engines apply AI, advanced analytics and business rules to create meaningful experiences across channels that facilitate customer engagement and drive revenue. Personalization engines create a relevant, individualized interaction between two parties designed to enhance the recipient’s experience. A recipient can be a prospect, customer (known or anonymous) or employee (engaging with a customer or prospect). In commercial settings, the engines apply advanced analytics to interpret customer data — whether known or anonymous, behavioral or contextual — and adjust engagement based on where the customer is in their journey and how they’re interacting. The engines adapt content, offers and interactions in real time that facilitate the customer’s journey.
Netcore has 1 product in Personalization Engines market
Product Information Management Solutions
Gartner defines the product information management (PIM) market as the packaged solutions that enable product, commerce and marketing teams to create and maintain an approved shareable version of rich product content. PIM makes a single, trusted source of product information available for multichannel commerce and data exchange. PIM solutions now support complex use cases, including product data syndication (PDS), product experience management (PXM), product information effectiveness analytics, digital shelf analytics and product data contextualization. They lay the foundation for delivering personalization, product discovery and digital experience platforms (DXPs). PIM is available as hosted cloud-native, SaaS, private cloud and on-premises solutions.
Netcore has 1 product in Product Information Management Solutions market
Search and Product Discovery
Gartner defines search and product discovery as applications that augment digital commerce solutions to facilitate navigation, filtering, comparisons and, ultimately, selection of products. They provide search (keyword, semantic and visual), merchandising (automation, configuration and curation of business rules) and product recommendations. These applications also provide catalog navigation (including SEO keyword automation and guided selling assistants). Personalization, optimization and analytics capabilities should also be available. Platforms are deployed as SaaS. They provide administrative tooling to enable digital commerce roles (merchandisers, content managers and search specialists) to support customer experiences via no-code. With the emergence of generative AI, conversational search and guided selling assistants are now appearing. Search and product discovery applications can provide the digital customer journey from landing on a website or app to finding the correct product and adding to basket. Search results can be highly visual, using engaging layouts and multimedia. Content other than product information, such as educational information, compliance materials, customer reviews and related news may also be included in search results to engage customers and further support buying decisions.
Netcore has 1 product in Search and Product Discovery market
Web, Product and Digital Experience Analytics
Gartner uses the following market definitions: Web analytics tools — Specialized analytics tools used to understand and improve the digital CX, attract and retain users, and analyze operations and actions taken across responsive websites and mobile apps. Product analytics tools — Tools and processes used to understand the behavior of users across products or services to inform decisions about how to improve the product experience and increase product engagement. Digital experience analytics tools — Tools that provide diagnostic insights into visitor activity and the CX on responsive web and mobile apps, enabled by advanced analytics and machine learning, session replay and heat map technology.
Netcore has 1 product in Web, Product and Digital Experience Analytics market