Terminus is present in 2 markets with 2 products. Terminus has 68 reviews with an overall average rating of 4.5.
Account-Based Marketing Platforms
Gartner defines account-based marketing (ABM) platforms as software that enables B2B marketing and sales teams to run ABM programs at scale, including account selection, planning, engagement and reporting. Platforms enable the creation of target account lists by unifying first- and third-party data. In addition, platforms may engage audiences by activating channels such as display advertising, social advertising, email and sales engagement, using a mix of native capabilities and integrations. ABM platforms help B2B marketers and sellers to create a set of target accounts and engage buying team members with relevant outreach and content to help buyers explore and evaluate their solutions. To support this effort, ABM platforms offer capabilities to engage audiences by activating channels such as: Display advertising and retargeting Social advertising Email Personalized webpages Sales engagement
Terminus has 1 product in Account-Based Marketing Platforms market
Customer Data Platforms
Gartner defines customer data platforms (CDPs) as software applications that support marketing and customer experience use cases by unifying a company’s customer data from marketing and other channels. CDPs optimize the timing and targeting of messages, offers and customer engagement activities, and enable the analysis of individual-level customer behavior over time.
Terminus has 1 product in Customer Data Platforms market