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Logo of Zapier

Zapier

byZapier
in
4.5
Market Presence: Application Integration Platforms, Integration Platform as a Service

Overview

Product Information on Zapier

Updated 13th October 2025

What is Zapier?

Zapier is a software that enables users to automate workflows by connecting various web applications and services. The software allows data to move between different apps through triggers and actions, minimizing the need for manual data entry or repetitive tasks. Users can create automated processes, called Zaps, to integrate and coordinate tasks such as data synchronization, notifications, and information sharing across different platforms. The software is designed to support a wide range of business functions by streamlining routine operations, enhancing productivity, and improving efficiency through seamless interoperability among cloud-based tools.

Zapier Pricing

Zapier is a software that uses a subscription-based pricing model with tiered plans based on the number of tasks, workflows, and premium app access. The software offers both monthly and annual billing options. There is a free tier with limited tasks per month and paid plans provide higher usage limits and additional features. Users can choose plans according to their automation needs and task volume.

Overall experience with Zapier

Engineer
50M - 250M USD, Media
FAVORABLE

“Simple No-Code Automations Are Effective but Managing Complex Logic Is Challenging”

4.0
Feb 11, 2026
Zapier has been very effective for automating repetitive workflows across different applications without writing code. What worked well is the simplicity of setting up automations. What hasn't worked well is hadnling complex, multi-step logic, as advanced workflows can become a tad bit difficult to manage.
IT FINANCE SYSTEMS ANALYST
<50M USD, Banking
CRITICAL

“Zapier Offers Broad Tool Compatibility but Faces Challenges in Interface and Tracking”

3.0
Aug 25, 2025
Zapier provides automation tools, however the UI is not as great as what one would expect. Our automations can pile up very quickly and sometimes it's difficult to keep track of everything.

About Company

Company Description

Updated 24th March 2025

Zapier's main focus is to make automation accessible for all. The key function of Zapier is to allow for automatic data transfer between various apps such as Salesforce, Intuit, Google, and Dropbox. This focus on automation is designed to enable individuals to concentrate on their critical tasks by reducing manual data transfer. Zapier operates remotely, with team members located across 40 different countries worldwide.

Company Details

Updated 29th April 2025
Company type
Private
Year Founded
2011
Head office location
San Francisco, United States
Number of employees
501 - 1000
Website
https://zapier.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Zapier
Deciding Factors: Zapier Vs. Market Average

Zapier Likes & Dislikes

Like

1. Massive Integration System : Can connect easily with CRMs, databases and messaging platforms without custom code. 2. Automations run efficiently in the background which is a critical feature for production. 3. No code workflow builder makes it simple to create automations with triggers and filter even for non technical people.

Like

Its compatibility with our tools.

Like

No code automation: I don't have any background in coding, Zapier allows me to integrate different apps and move info into different areas. The interface is quite intuitive and user friendly.

Dislike

1. Pricing scales with usage : This becomes too expensive when the laod increases. 2. Limited advanced logic : Complex branching, looping or heavy data transformation can feel a bit a restrictive compared to custom code solutions. 3.Latency issues in lower tiers : On lower tiers, automations do not run instantly which can be a limitation at times.

Dislike

It has limitations compared with some of the competition. Specifically with their analytics, security and AI.

Dislike

The testing phase: there is no possibility to force the trigger and the blank datas make the test useless. For the unknown apps there is very little that you can do. Also the features of filtering, formatting e paths are very limited.

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Peer Discussions

Zapier Reviews and Ratings

4.5

(187 Ratings)

Rating Distribution

5 Star
61%
4 Star
37%
3 Star
1%
2 Star
1%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.5

Integration & Deployment

4.7

Service & Support

4.5

Product Capabilities

4.6

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Engineer
    50M-1B USD
    Media
    Review Source

    Simple No-Code Automations Are Effective but Managing Complex Logic Is Challenging

    4.0
    Feb 11, 2026
    Zapier has been very effective for automating repetitive workflows across different applications without writing code. What worked well is the simplicity of setting up automations. What hasn't worked well is hadnling complex, multi-step logic, as advanced workflows can become a tad bit difficult to manage.
  • PRODUCT MANAGER & HEAD OF CUSTOMER CARE
    <50M USD
    Healthcare and Biotech
    Review Source

    Fast and intuitive tool with some limits

    4.0
    Sep 25, 2025
    Zapier supports over 7000 apps without any coding skills. It supports popular and recognized apps and it has a preset of actions that you can run. In my opinion, Zapier could improve in the following areas: 1. Support, sometimes it's hard to get in contact with them 2. Flexibility of automation itself, the preset actions are a limit 3. Premium Suite, high costs
  • It Associate
    50M-1B USD
    Services (non-Government)
    Review Source

    Automation Platform Enhances Internal Processes But Setup and Testing Require Effort

    5.0
    Feb 24, 2026
    A truly amazing automation platform that automates a lot of our internal processes in the company. Changes the way our company operates and how we can improve on existing processes.
  • Design Manager
    <50M USD
    IT Services
    Review Source

    Zapier Simplifies Workflow Automation but Free Plan Task Limits Restrict Usage

    5.0
    Feb 13, 2026
    Zapier revolutionizes our workflow automation - incredibly easy to set up integrations between apps, highly reliable, though task limit on the free plan pushes for upgrades quickly.
  • Chief Executive Officer
    <50M USD
    Software
    Review Source

    Saves 1-2 hours per day

    5.0
    Jan 23, 2026
    Zapier has become an irreplaceable asset to our organisation, freeing up at least 1-2 hours per day of admin work through integrations between our email account, Wordpress site, and ESP.
...
Showing Result 1-5 of 187

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