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What is NielsenIQ Data Impact?
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Overall experience with NielsenIQ Data Impact
“Will provide great analysis for OOS + Digital Shelf, but will lack retailer metrics.”
About Company
Company Description
NIQ is a consumer intelligence company that provides a comprehensive understanding of consumer buying habits. This helps in identifying potential areas for business growth. In 2023, the company merged with industry companion GfK, thereby combining the expertise of two industry pioneers and expanding their global reach. Utilizing advanced analytics and up-to-date platforms, NIQ delivers wide-ranging consumer insights and a full view of retail trends. As an international portfolio company of Advent International, NIQ operates in over 100 markets, reaching more than 90% of the global population.
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NielsenIQ Data Impact Likes & Dislikes
Communication. They have a great team that whenever we have a question, they are able to answer us right away via email or give us a call. This is one of the biggest reasons as to why we keep renewing our contract with them. The sense of urgency and prioritization that they give us is second to none.
Help us identify OOS which will help us determine which retailers to reach out to. Data Management - helps us understand how our images look at specific retailers and getting those content scorecards. We went through a downsize and Data Impact helped us understand how the old SKUs were tracking vs. the new SKUs. That helped us relay the information to our store teams so they could track those sales better.
Since they were bought, they have stopped sharing certain metrics / data analysis unless we pay more. This was a big issue and hurt our relationship. There are ways to work around this, but whenever we need data for certain retailers, they can no longer provide it to us.
Cost - way too high for the products that they offer Localization - it might work best in Europe where they were started, but they run into a lot of issues here in the USA with API directly to big retailers.
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NielsenIQ Data Impact Reviews and Ratings
- Director of Sales50M-1B USDConsumer GoodsReview Source
Will provide great analysis for OOS + Digital Shelf, but will lack retailer metrics.
Overall Data Impact has delivered on mostly everything we have wanted them to deliver. Every year we have our annual planning where we go over OOS, Digital Shelf Analysis, and ability to track velocities with certain retailers and we have taken action on the metrics that they have provided to us. - SENIOR SALES MANAGER50M-1B USDConsumer GoodsReview Source
Data Impact fails to deliver what is needed to drive business.
Data Impact was something that was already integrated once I joined the team. However, when doing our annual agreement, I decided to team up with them again in order for them to help us identify gaps within our ecommerce business.