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  1. Home
  2. /
  3. Oracle Marketing
Logo of Oracle Marketing

Oracle Marketing

byOracle
in Marketing
4.4

Overview

Product Information on Oracle Marketing

Updated 13th October 2025

What is Oracle Marketing?

Oracle Marketing is a software designed to help businesses manage, automate and analyze their marketing campaigns across various digital channels. The software offers features such as audience segmentation, email marketing, content management and real-time data analytics. It provides tools to coordinate marketing activities, personalize customer experiences, and measure campaign effectiveness. Oracle Marketing supports integration with other business systems to streamline workflow and centralize marketing data. The software is used to address the challenges of orchestrating multi-channel marketing strategies, improving customer engagement, and optimizing marketing resources to meet business objectives.

Oracle Marketing Pricing

Oracle Marketing is software that uses a subscription-based pricing model, with fees typically determined by features, number of users, marketing volume, or specific modules selected. The software offers various tiered plans that can be customized based on business requirements, and pricing details are provided upon request or via direct contact.

Overall experience with Oracle Marketing

SOFTWARE ENGINEER DEVELOPER
50M - 250M USD, Healthcare and Biotech
FAVORABLE

“Powerful tool for marketing”

4.0
Jun 1, 2024
Great marketing capabilities and easy and straightforward. I use it for marketing purposes to track customer details. We can also setup alerts and the integration process is also very flexible. It comes with default templates which eases the work. Overall it is a useful and good product that serves our purpose.
ASSISTANT MANAGER
500M - 1B USD, Retail
CRITICAL

“Opinion on Oracle Marketing ”

3.0
Feb 12, 2023
The application is created in a way to enable marketers to plan and execute automated marketing campaigns through video advertising, emails, display search, etc so that every customer can get a chance to choose. It is normally used in our company to maintain sales and marketing as almost every department can use it too. Webinar and calendaring events takes place. It comes with good mobile optimization and can be helped in triggering drip sequences. Being an advanced application, it still lacks with reporting. It is very basic with precise info in it. On the other hand it doesn't provides updates as well. Managing marketing via emails is easy with analysing data side by side. Still access of support resources lacks.

About Company

Company Description

Updated 6th March 2025

Oracle is a cloud technology company that offers computing infrastructure and software solutions globally. This organization has developed an autonomous database, the first of its kind, to help manage and secure data. Oracle Cloud Infrastructure presents functionalities to facilitate the transition of workloads from on-site systems to the cloud, and vice versa, as well as between different clouds. Oracle's cloud software applications provide modern tools designed to support sustainable growth and resilience in businesses. Tools developed by Oracle are used by a wide range of users including nonprofit organizations and businesses of various sizes, to aid in operations like supply chain streamlining, human resource management, financial planning and connecting data and global users. Apart from business solutions, Oracle's technology also aids in tasks ranging from government defense to scientific and medical research.

Company Details

Updated 13th March 2024
Company type
Public
Year Founded
1977
Head office location
Redwood Shores, United States
Number of employees
10001+
Annual Revenue
30B+ USD
Website
http://www.oracle.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Oracle Marketing
Deciding Factors: Oracle Marketing Vs. Market Average

Oracle Marketing Likes & Dislikes

Like

It has many integration tools which helps make our workflow easier. Good ux which eases the flexibility in usage. Security is also good. Oracle is trustworthy.

Like

The application is both Flexible and can be personalized. Only Role based workflows which are managed easily. Scoring and Grading are given. Plus automated sales and marketing alerts can be set up. All integration process is easy and can be seen connected with native apps too.

Like

There is a high chance that an out of the box layout already exist for your business requirement.

Dislike

Nothing as of now

Dislike

Customer support lacks knowledge and accountability. Reporting is basic with precise infos. Great mobile optimization but it hangs often.

Dislike

Making custom dashboards is a bit difficult and support to third party application is also not good.

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Peer Discussions

Oracle Marketing Reviews and Ratings

4.4

(80 Ratings)

Rating Distribution

5 Star
41%
4 Star
53%
3 Star
6%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.4

Service & Support

4.4

Product Capabilities

4.5

Filter Reviews
Sort By:
Most helpful
Last 12 Months
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Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
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  • SOFTWARE ENGINEER DEVELOPER
    50M-1B USD
    Healthcare and Biotech
    Review Source

    Powerful tool for marketing

    4.0
    Jun 1, 2024
    Great marketing capabilities and easy and straightforward. I use it for marketing purposes to track customer details. We can also setup alerts and the integration process is also very flexible. It comes with default templates which eases the work. Overall it is a useful and good product that serves our purpose.
  • SENIOR ASSOCIATE
    50M-1B USD
    Miscellaneous
    Review Source

    Revolutionize your marketing platform

    4.0
    Aug 2, 2023
    Oracle Marketing is an AI backed marketing Platform that lets you track user engagement and acceptance.
  • DESIGNER
    50M-1B USD
    Consumer Goods
    Review Source

    Unlock marketing potential with Oracle marketing solutions

    4.0
    Jun 21, 2023
    Oracle marketing refers to the marketing solutions and services provided by Oracle corporation, Oracle offers a comprehensive suite of marketing automation and customer experience management tools to help businesses streamline their marketing efforts, engage with customer and drive revenue growth.
  • MARKETING INFRASTRUCTURE COORDINATOR
    50M-1B USD
    Services (non-Government)
    Review Source

    Oracle Marketing empowers brands for Digital Success

    5.0
    Jun 5, 2023
    Oracle Marketing has made our workflow much easier and efficient. Data tracking functionality has helped us a lot when it comes to our ongoing decisions. It has helped us automate our marketing operations and strategies.
  • IT Manager
    <50M USD
    Telecommunication
    Review Source

    Oracle is a company name every household knows and trusts!!

    4.0
    Jun 1, 2023
    With this powerful platform you can share marketing content which allows you to identify more accurate content for buyers. It makes it planning content delivery easy and allows your colleagues to review, edit and approve content.
...
Showing Result 1-5 of 82

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