• HOME
  • CATEGORIES

    • CATEGORIES

    • Application Development

      • Observability Platforms
      • Integrated Development Environment (IDE) Software
      • Enterprise Agile Planning Tools
      • Integration Platform as a Service
      • AI-Augmented Software Testing Tools
      • View All
    • Artificial Intelligence

      • AI Code Assistants (Transitioning to AI Coding Agents)
      • Generative AI Knowledge Management Apps/General Productivity
      • AI Application Development Platforms
      • Conversational AI Platforms
      • Artificial Intelligence Applications in IT Service Management (Transitioning to AI Applications in IT Service Management)
      • View All
    • Cloud Computing

      • Backup and Data Protection Platforms
      • Cloud Database Management Systems
      • Strategic Cloud Platform Services
      • Server Virtualization (Transitioning to Server Virtualization Platforms)
      • Hybrid Cloud Storage
      • View All
    • Customer Relationship Management

      • Contact Center as a Service
      • CRM Customer Engagement Center
      • Digital Experience Platforms
      • Web Content Management
      • Field Service Management
      • View All
    • Data and Analytics

      • Analytics and Business Intelligence Platforms
      • Data Science and Machine Learning Platforms (Transitioning to AI Platforms For Data Science and Machine Learning)
      • Data Integration Tools
      • Process Mining Platforms (Transitioning to Process Intelligence Platforms)
      • Metadata Management Solutions
      • View All
    • Education

      • Manager and Leadership Training
      • Corporate Learning Technologies
      • eLearning Authoring Tools
      • Higher Education Student Information System Software as a Service (Transitioning to Higher Education SaaS Student Information Systems)
      • Digital Learning Content Providers
      • View All
    • Enterprise Networking and Communications

      • Unified Communications as a Service
      • Global WAN Services
      • Edge Distribution Platforms
      • Intranet Packaged Solutions
      • SD-WAN
      • View All
    • Finance

      • Expense Management Software
      • Financial Close and Consolidation Solutions
      • Financial Planning Software
      • Cloud Financial Management Tools
      • Accounts Payable Applications
      • View All
    • Healthcare and Life Sciences

      • Medical Device Security Solutions (Transitioning to Medical Device Risk Management Platforms)
      • Health Navigation Solutions
      • Claim Editor Software
      • Digital Health Platforms (Transitioning to Healthcare Provider Industry Cloud Platforms)
      • Revenue Cycle Management Software (Transitioning to Revenue Cycle Management Solutions)
      • View All
    • Human Resources

      • Employee Recognition and Reward Systems
      • Workforce Management Applications (Transitioning to Workforce Management (WFM) Technology)
      • Digital Employee Experience Management Tools
      • Talent Acquisition (Recruiting) Suites
      • Cloud HCM Suites for Regional and/or Sub-1,000 Employee Enterprises
      • View All
    • IT Infrastructure and IoT

      • Enterprise Wired and Wireless LAN Infrastructure (Transitioning to Enterprise Wired and Wireless LAN)
      • IT Service Management Platforms
      • Endpoint Management Tools
      • Container Management
      • Infrastructure Monitoring Tools
      • View All
    • IT Security

      • Endpoint Protection Platforms
      • Email Security
      • Managed Detection and Response
      • Security Information and Event Management
      • Security Awareness Computer-Based Training
      • View All
    • Legal

      • Contract Life Cycle Management
      • Electronic Signature
      • Governance, Risk and Compliance Tools, Assurance Leaders
      • Compliance Monitoring Solutions
      • Corporate Governance Services
      • View All
    • Manufacturing

      • Enterprise Asset Management Software
      • Manufacturing Execution Systems
      • Global Industrial IoT Platforms
      • PLM Software in Discrete Manufacturing Industries
      • Computer-Aided Design (CAD) Software
      • View All
    • Marketing

      • Video Editing Software
      • Email Marketing
      • Multichannel Marketing Hubs
      • Voice of the Customer Platforms
      • Customer Data Platforms
      • View All
    • Productivity and Collaboration

      • Document Management
      • Visual Collaboration Applications
      • Collaborative Work Management
      • Knowledge Management (KM) Software
      • Adaptive Project Management and Reporting
      • View All
    • Public Sector and Government

      • Government ERP Solutions
      • Government Budgeting and Planning Solution
      • Cloud-Based ERP for U.S. Local Government
      • Citizen Service Delivery
      • Government Contracting Software
      • View All
    • Retail

      • Digital Commerce
      • Digital Commerce Payment Vendors (Transitioning to Digital Commerce Payment Platforms)
      • Retail Workforce Management Applications (Transitioning to Retail Workforce Management Technology)
      • Retail Assortment Management Applications: Long Life Cycle Products
      • Digital Shelf Analytics
      • View All
    • Sales

      • Revenue Enablement Platforms
      • Configure, Price and Quote Applications
      • Sales Force Automation Platforms (Transitioning to CRM Sales Platforms)
      • Revenue Intelligence (Transitioning to Revenue Action Orchestration)
      • Sales Performance Management
      • View All
    • Supply Chain Management

      • Supply Chain Planning Solutions
      • Transportation Management Systems
      • Real-Time Transportation Visibility Platforms
      • Warehouse Management Systems
      • Supply Chain Strategy, Planning and Operations Consulting
      • View All
    • Utilities

      • Geospatial Information Systems for Energy and Utilities
      • Mobile Workforce Management Software for Utilities (Transitioning to Mobile Workforce Management Solutions for Power and Utilities)
      • Energy Management and Optimization Systems
      • Energy Trading and Risk Management
      • Advanced Distribution Management Systems
      • View All
    • Browse All Categories
  • FOR VENDORS

    • FOR VENDORS

    • Log In to Vendor Portal
    • Get Started
  • REVIEWS

    • REVIEWS

    • Write a Review
    • Product Reviews
    • Vendor Directory
    • Product Comparisons
  • GARTNER PEER COMMUNITY™
  • GARTNER.COM
  • Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQPrivacyTerms of Service
    ©2026 Gartner, Inc. and/or its affiliates.
    All rights reserved.
  • Categories

      • Application Development
      • Artificial Intelligence
      • Cloud Computing
      • Customer Relationship Management
      • Data and Analytics
      • Education
      • Enterprise Networking and Communications
      • Finance
      • Healthcare and Life Sciences
      • Human Resources
      • IT Infrastructure and IoT
      • IT Security
      • Legal
      • Manufacturing
      • Marketing
      • Productivity and Collaboration
      • Public Sector and Government
      • Retail
      • Sales
      • Supply Chain Management
      • Utilities
      Browse All Categories

      Application Development

      69 markets
      • Observability Platforms
      • Integrated Development Environment (IDE) Software
      • Enterprise Agile Planning Tools
      • Integration Platform as a Service
      • AI-Augmented Software Testing Tools
      • API Management
      • Enterprise Low-Code Application Platforms
      • Robotic Process Automation
      • Business Orchestration and Automation Technologies
      • Business Process Automation Tools
      • DevOps Platforms (Transitioning to DevSecOps Platforms)
      • Enterprise Architecture Tools
      • Custom Software Development Services
      • Code Review Tools
      • Domain Registrars
      • Digital Adoption Platforms
      • Game Engine Software
      • Website Builders
      • Public Cloud IT Transformation Services (Transitioning to Public Cloud Optimization and Transformation Services)
      • Developer Productivity Insight Platforms
      • API Generation Software
      • AI Agents for Application Developers
      • Feature Management
      • Application Platforms (Transitioning to Cloud-Native Application Protection Platforms)
      • Application Crowdtesting Services
      • Prototyping Software
      • Mobile App Analytics
      • Virtual Reality Development Software
      • Green Software Engineering
      • Application Integration Platforms
      • Test Data Management
      • Application Testing Services, Worldwide (Transitioning to Quality Engineering Services)
      • Event Brokers
      • AI-Augmented Code Modernization Tools
      • Microsoft 365 Implementation and Support Services
      • Application Development Life Cycle Management (Transitioning to DevOps Platforms)
      • Digital Twin of an Organization Platforms
      • Independent Third-Party Software Support of Megavendors
      • BPM-Platform-Based Case Management Frameworks
      • Microsoft Product Support Services
      • Product Roadmapping Tools for Software Engineering
      • AI Agent Development Platforms for Software Engineering
      • Application Composition Platform
      • Multiexperience Development Platforms
      • Application Portfolio Management Tools
      • Internal Developer Portals
      • Load Testing Tools
      • Mobile Development Frameworks
      • Cloud Development Environments
      • B2B Gateway Software
      • SAP S/4HANA Application Services, Worldwide (Transitioning to Cloud ERP Services)
      • Blockchain Consulting and Proof-of-Concept Development Services
      • Citizen Application Development Platforms
      • Mobile Application Testing Services
      • API and MCP Testing Tools
      • Value Stream Management Platforms
      • Oracle Cloud Application Services, Worldwide (Transitioning to Cloud ERP Services)
      • SAP Application Services, Worldwide
      • SAP SuccessFactors Service Providers (Transitioning to Cloud ERP Services)
      • Service Mesh
      • Business-Outcome-Driven Enterprise Architecture Consulting (Retired)
      • Oracle Application Services, Worldwide (Transitioning to Cloud ERP Services)
      • Rapid Mobile App Development Tools
      • SAP Selective Test Data Management Tools
      • Augmented Reality Development Software
      • Blockchain as a Service
      • Mobile Application Management (Transitioning to Endpoint Management Tools)
      • Mobile Back-End Services
      • R&D Outsourcing Providers
      View More
  • For Vendors

    • Log In to Vendor Portal 

    • Get Started 

  • Write a Review

Join / Sign In
  1. Home
  2. /
  3. ActionIQ
Logo of ActionIQ

ActionIQ

byUniphore
in Customer Data Platforms
5.0

Overview

Overall experience with ActionIQ

Senior Marketing Executive
3B - 10B USD, Manufacturing
FAVORABLE

“Easily combine customer behavior attributes and cookies information for quick targeting”

5.0
Apr 9, 2025
It has a complete funnel for customer data importing and then unification logic as well as targeting can be done easily.
There are no reviews in this category.
CRITICAL

About Company

Company Description

Updated 29th January 2024

Uniphore is a B2B AI-native institution with a focus on improving business outcomes across various industrial verticals. One of the key solutions it provides includes infusing AI into multiple areas of the enterprise that have consumer impact. The company utilizes Generative AI, Knowledge AI and Emotion AI, combined with Workflow Automation to optimize customer-impacting operations. Furthermore, it possesses expertise in managing and analysing various forms of data including voice, video, and text. With advancement in AI technology, Uniphore foresees widespread disruption in enterprise functions, particularly those affecting customers. The company's comprehensive platform combines conversational AI, computer vision, tonal analysis, workflow automation, and Robotic Process Automation (RPA), all tailored to provide optimum customer experience across industries.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2008
Head office location
Palo Alto , United States
Number of employees
501 - 1000
Website
https://www.uniphore.com

Do You Manage Peer Insights at Uniphore?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: ActionIQ
Performance of ActionIQ Across Market Features

ActionIQ Likes & Dislikes

Like

I like the use of its accurate algorithm for data collection and the granularity in the creation of segments.

Like

1. The platform's data model is extremely flexible. We have several layers of relationships and the platform could fit to our needs. We're also able to continuously add in new tables/data as needed. 2. ActionIQ's ability to scale (handle large audience sized) has been excellent. 3. Ease of use. We've been able to onboard many non-technical users and they've all become self-sufficient within a couple of hours of playing around/building audiences. 4. With ActionIQ's composability (called Hybrid Compute), we've been able to take new tables from our data warehouse and within 10 minutes start setting up audiences and testing on the new data source. We've drastically reduced the time it takes to get new data to market. 5. We have a complex portfolio of products and customers may have one, or they have have 5. ActionIQ lets us quickly and easily micro-segment our customer base based on campaign needs.

Like

What I like most about the product includes: 1) provides the ability to execute our 1st party data strategy. This has been one of our most critical initiatives over the last couple of years and having a vendor and product that has enabled us to navigate and meet our objectives to leverage 1st party data has been key 2) Hybrid Compute - a flexible, scalable architecture that has been one of our core principles in building out our latest stack iteration, and we believe this gives us a critical foundation to most optimally evolve our stack over time. The ability to leverage our own data foundation to make it extensible with zero-copy architecture and savings in overhead that will bring, is a core benefit to the product 3) The product is business persona friendly. This has been critical as we look to democratize data usage and reduce the need for technical teams to manage activation activity. Assuring that a broader set of users/stakeholders beyond our technical teams can leverage data with self-service capabilities is very much a key aspect to our usage

Dislike

Enhance the policy feature for easier management of policy removal for any user.

Dislike

1. If you don't leverage ActionIQ's hybrid compute functionality, updates and changes to the data model require going through their professional services team which takes time and uses hours. 2. When exporting audiences, if you're exporting columns that could relate to multiple rows of data for the same person, a random value is picked unless specified via a custom attribute. Ideally, the same backend SQL used to generate the audience definition should be used for the export. 3. No data previews directly in the UI of the platform. You must export data to a .csv or other channel to preview it. 4. Integration setups require coordinating with professional services. There's no admin-ui where I can plug in API credentials to establish a connection as an end-user.

Dislike

the biggest weakness I've experienced with the platform are its reporting and analytic capabilities for the platform. Rather than being able self-serve the reporting outcomes I need to see on how we're using and activating with the platform, it is still a ticketing system approach. The vendor has very much acknowledged this deficit and has been welcoming with critical feedback so they can improve this product component on their roadmap. I fully expect to see big changes here in the coming year

Top ActionIQ Alternatives

Logo of Salesforce Data 360
1. Salesforce Data 360
4.4
(149 Ratings)
Logo of Tealium Customer Data Hub
2. Tealium Customer Data Hub
4.4
(147 Ratings)
Logo of Treasure Data CDP
3. Treasure Data CDP
4.4
(121 Ratings)
View All Alternatives

Peer Discussions

ActionIQ Reviews and Ratings

5.0

(30 Ratings)

Rating Distribution

5 Star
93%
4 Star
7%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.8

Integration & Deployment

4.9

Service & Support

5.0

Product Capabilities

4.9

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Senior Marketing Executive
    1B-10B USD
    Manufacturing
    Review Source

    Easily combine customer behavior attributes and cookies information for quick targeting

    5.0
    Apr 9, 2025
    It has a complete funnel for customer data importing and then unification logic as well as targeting can be done easily.
  • TECHNICAL PROGRAM MANAGER
    1B-10B USD
    Software
    Review Source

    ActionIQ is great platform to support B2C, B2B or B2B2C Go-to-Market Teams

    5.0
    Oct 8, 2024
    Our overall experience with the ActionIQ team has been excellent. They've partnered with us every step of the way from an initial proof of concept to our fully productionalized implementation. We interact with their team almost daily as we fine-tune and continue to push the platform to meet our needs. After several failed attempts in the CDP space, AIQ has been a breath of fresh air and serves the complex needs of our business. Over the past year we've worked on our transition to working within a fully composable setup and ActionIQ team has been with us every step of the way, ensuring we're continuing to set ourselves up for our next phase of maturation.
  • Marketing Manager
    10B+ USD
    IT Services
    Review Source

    Navigating 1st Party Data Strategy: Platform's Key Advantages

    5.0
    Oct 2, 2024
    The main reasons for the 5-star rating revolve around the vendor and platform's ability to meet our strategic and operational goals while also being very invested and engaged in our overall journey as we've migrated to our post-cookie, 1st party data strategy over the last few years. Having a partner that is engaged, agile and very willing to collaborate closely with other partners is critical to our approach to finding innovative solutions to the challenges we face today.
  • Marketing Manager
    1B-10B USD
    Travel and Hospitality
    Review Source

    The Best of Personalization & Partnership

    5.0
    Sep 27, 2024
    I was the dedicated lead for the CDP implementation and I use the tool every day to activate audiences and orchestrate journeys across marketing channels. The tool is easy to use and the service is incredible. We're driving innovation, driving ROI, improving the customer experience, gaining valuable customer insights, making data-driven customer-centric decisions -- it's a lot and it's exciting.
  • SVP, SENIOR PRODUCT OWNER
    1B-10B USD
    Banking
    Review Source

    ActionIQ's expertise and strong product team help drive cx and marketing advancement.

    5.0
    Oct 4, 2024
    Our experience with ActionIQ was one of the best I've had with a SaaS vendor.
Showing Result 1-5 of 30

Recommended Gartner Insights

  • Critical Capabilities for Customer Data Platforms
  • Magic Quadrant for Customer Data Platforms

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

This site is protected by hCaptcha and its Privacy Policy and Terms of Use apply.


Software reviews and ratings for EMMS, BI, CRM, MDM, analytics, security and other platforms - Peer Insights by Gartner
Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQsPrivacyTerms of Use

©2026 Gartner, Inc. and/or its affiliates.

All rights reserved.