Using Adobe Advertising has been more of a strategic than a tactical experience. This comes into play when campaigns have moved beyond single platforms and into broader awareness, video and upper funnel activities. The platform demands time and structure at the start. Setup, data connections and audience logic take effort to get right. Early use felt complex, but as campaigns built momentum and reporting became clearer, the value of having everything connected in one system became obvious.

Adobe give an clean and intuitive service, making it easy for beginners to start