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  1. Home
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  3. Adobe Advertising
Logo of Adobe Advertising

Adobe Advertising

byAdobe
in Ad Tech Platforms
4.4

Overview

Product Information on Adobe Advertising

Updated 5th December 2025

What is Adobe Advertising?

Adobe Advertising is a software that enables businesses to manage, optimize, and automate their digital advertising campaigns across multiple channels such as search, display, social, and video. The software provides tools for campaign planning, audience targeting, real-time bidding, and performance analytics. It supports programmatic advertising and offers data-driven insights to help organizations improve the efficiency and effectiveness of their media investments. Adobe Advertising integrates with other Adobe Experience Cloud applications to facilitate unified workflows and data sharing, allowing users to coordinate advertising strategies with broader marketing efforts. The software assists businesses in addressing the challenge of delivering relevant ads to target audiences while managing complex media buying processes at scale.

Adobe Advertising Pricing

Adobe Advertising is a software that typically utilizes a subscription-based pricing model, where organizations select plans based on their advertising requirements and scale. Pricing may vary according to features, usage volume, and integration needs, with cost often determined through custom quotes tailored to specific business requirements.

Overall experience with Adobe Advertising

Digital Marketing Specialist
250M - 500M USD, Manufacturing
FAVORABLE

“A Reliable Ad Tech Platform for Business - Taking Marketing Campaigns to The Next Level”

5.0
Feb 24, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
CHIEF EXECUTIVE OFFICER
<50M USD, Hardware
CRITICAL

“No Free Options: A Let Down from Adobe for Low-Usage Professionals”

3.0
Nov 21, 2024
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 7th December 2023

Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.

Company Details

Updated 6th February 2025
Company type
Public
Year Founded
1982
Head office location
San Jose, United States
Number of employees
10001+
Annual Revenue
10B-30B USD
Website
http://www.adobe.com

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Key Insights

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Peer Discussions

Adobe Advertising Reviews and Ratings

4.4

(173 Ratings)

Rating Distribution

5 Star
45%
4 Star
48%
3 Star
7%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • Digital Marketing Specialist
    50M-1B USD
    Manufacturing
    Review Source

    A Reliable Ad Tech Platform for Business - Taking Marketing Campaigns to The Next Level

    5.0
    Feb 24, 2026
    With Adobe Advertising, planning, buying, measuring, and optimizing our marketing campaigns across multiple channels is always easy. It effectively enhances our marketing efforts by bridging customer data with personalized and creative marketing to ensure efficiency and boost our ROI. It has helped us boost customer experience too.
  • Digital Marketing Specialist
    50M-1B USD
    Manufacturing
    Review Source

    A Reliable Ad Tech Platform for Business - Taking Marketing Campaigns to The Next Level

    5.0
    Feb 24, 2026
    With Adobe Advertising, planning, buying, measuring, and optimizing our marketing campaigns across multiple channels is always easy. It effectively enhances our marketing efforts by bridging customer data with personalized and creative marketing to ensure efficiency and boost our ROI. It has helped us boost customer experience too.
  • Read All 176 Reviews

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Adobe Advertising Likes & Dislikes

Like

I like that Adobe Advertising is AI powered - better automation. Unified omnichannel management - effectively manage search, social, connected TV, and display campaigns in a single platform. Improved ROI and marketing insights. Effective and very creative production.

Like

I like that Adobe Advertising is AI powered - better automation. Unified omnichannel management - effectively manage search, social, connected TV, and display campaigns in a single platform. Improved ROI and marketing insights. Effective and very creative production.

Like

I like that Adobe Advertising is AI powered - better automation. Unified omnichannel management - effectively manage search, social, connected TV, and display campaigns in a single platform. Improved ROI and marketing insights. Effective and very creative production.

Dislike

There are not free versions or reduced options for professional users with low usage

Dislike

There are not free versions or reduced options for professional users with low usage

Dislike

There are not free versions or reduced options for professional users with low usage

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Adobe Advertising
Reviewer Insights for: Adobe Advertising
Performance of Adobe Advertising Across Market Features