Overview
Product Information on Adobe GenStudio
What is Adobe GenStudio?
Adobe GenStudio Pricing
Overall experience with Adobe GenStudio
“Easy brand guideline setup, but content extraction and AI reviewer capabilities need improvement”
“Adobe Cloud: A Familiar Interface, Despite Some Clunkiness”
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Company Description
Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.
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User Sentiment About Adobe GenStudio
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Adobe GenStudio Likes & Dislikes
What I like most about Adobe GenStudio is that it allows us to upload existing documents that contain our brand guidelines. This feature makes the setup process easier as we can start with the materials we already have rather than rebuilding from scratch. However, although this capability is useful, it still needs improvement. When uploading a document, the system doesn't extract the content thoroughly. Important information is left out and we have to revisit each category to fill in missing information. We are excited about the potential of this product and are excited to move towards implementing the AI reviewer on Adobe Workfront.
I like Adobe Cloud and the centralization of all Adobe products. It's easy to bounce around from one to another. SSO is also handy.
My team and I sincerely enjoy the streamlined operations that Adobe GenStudio offers to us through their targeted ad approach. Our relationship with Adobe GenStudio has resulted in an absolutely new revenue stream. Adobe is certainly a market leader in this category.
The AI reviewer in Workfront is currently only reviewing images, which significantly restricts its value at this time. Our goal is to review all content including headlines, copy, logos, logo placement and images. We are not ablke to fully leverage this tool at this time. Another challenge is the lack of support for uploading example assets to GenStudio as we establish our brand guidelines. Being able to add JPEGs, PNGs or PDF images showing correct logo placement, sample imagery and approved content styles strengthens the brand guidelines and improves the AI reviewer's accuracy. Additionally, the branding specification fields in GenStudio could provide more guidance with best practices to ensure our brand guidelines are correctly followed. On the Workfront side, the AI reviewer performance still needs refinement. Reviews take a very long time to process and this would delay the proofing process and efficiency of the Specialist. We're optimistic about where the tool is headed, but several enhancements are needed before our team can benefit from GenStudio and Workfront AI reviewer.
Clunky, takes a lot of clicks.
We had to struggle through one particular challenge with this platform as a result of a new ERP system. This change effectively lost all of the converted leads that we had amassed as a global corporation. Within days we were back with our next targeted ad campaign and our newest podcast from our in-house studio.
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Peer Discussions
Adobe GenStudio Reviews and Ratings
- Marketing Associate<50M USDHealthcare and BiotechReview Source
Easy brand guideline setup, but content extraction and AI reviewer capabilities need improvement
Working with Adobe has been a great experience. We use several of their products and Adobe consistently proves to be a reliable partner. We regularly provide feedback on issues we encounter and we've seen them get resolved. Adobe has shown a strong commitment to continuous improvement by acknowledging our feedback and incorporating our suggestions into their product updates. - Operations Associate50M-1B USDRetailReview Source
Ad Campaign Launch Times Shortened With Streamlined Adobe GenStudio Operations
Adobe GenStudio has been the only company that we have dealt with for our social media campaigns and we do not regret not shopping around for alternative vendors. Very easy to deal with and as a result of our recent relationship, we are launching our campaigns over several popular channels in less that a third of the time that it used to take us to launch. - Operations Manager<50M USDMediaReview Source
Steep Learning Curve and Setup Overhead May Challenge Smaller Teams Using GenStudio
Powerful and promising for content at scale, GenStudio makes campaign creation quick and easy, handles brand assets well and keeps things consistent. Feels a bit more suited to mature teams though with an Adobe workflow so it wasn't quite the right fit for me. - Marketing Associate<50M USDRetailReview Source
Experiences With Adobe GenStudio: Brand Consistency and Image Generation
My overall experience with Adobe GenStudio is positive. We have been using it for a while now and it's changed how things work for us. We upload our brand guidelines, logos, approved fonts and tone of voice and then every piece of copy or image generated stays on brand. Generating personalised ads across channels is incredibly intuitive. I can prompt it and it spits out on-brand headlines, body copy and images tailored for paid ads and emails for us. - Marketing & Communications Leader<50M USDMediaReview Source
Centralized Content Management Enhances Workflow and Enforces Consistent Brand Standards
Adobe GenStudio made my experience well as it keeps everything brand check which means it does compile with the company content scheme also I can reuse it I need so also I can connect other adobe tools for better work out.