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  3. AdPushup Ad Revenue Optimization Platform
Logo of AdPushup Ad Revenue Optimization Platform

AdPushup Ad Revenue Optimization Platform

byAdPushup
in Ad Tech Platforms (Transitioning to Advertising Platforms)
5.0

Overview

Product Information on AdPushup Ad Revenue Optimization Platform

Updated 13th October 2025

What is AdPushup Ad Revenue Optimization Platform?

AdPushup Ad Revenue Optimization Platform is a software designed to help publishers increase their advertising revenue by optimizing ad layouts and formats on their websites. The software uses automated A/B testing and machine learning algorithms to analyze ad performance and adjust placements for improved viewability and engagement. AdPushup provides features such as header bidding, ad mediation, and support for various ad formats, including display and native ads. The software aims to address the problem of suboptimal ad placements and formats that can lead to lower revenue for publishers, offering tools for real-time reporting, user experience enhancements, and revenue analytics to support data-driven decisions regarding ad operations.

AdPushup Ad Revenue Optimization Platform Pricing

AdPushup Ad Revenue Optimization Platform is a software that typically follows a performance-based pricing model, where fees are determined as a percentage of the incremental ad revenue generated through its optimization features. The software may also offer customizable plans based on the scale of usage and publisher requirements. Detailed pricing may require direct engagement with the provider for specific quotes.

Overall experience with AdPushup Ad Revenue Optimization Platform

OPERATIONS MANAGER
<50M USD, Software
FAVORABLE

“Streamlining Ad Tracking: Boosting Team Productivity with Ease”

5.0
Nov 3, 2024
A lot of features and functionalities with exceptional customer support
There are no reviews in this category.
CRITICAL

About Company

Company Description

Updated 10th November 2023

AdPushup is an ad monetization and optimization platform by Zelto Inc. (A US-based publisher solutions provider, formerly known as AdPushup Inc.). Incorporated in 2014, the company’s headquarters is located in Delaware, USA. It is a one-stop revenue optimization platform that helps publishers boost their ad revenue using automated A/B testing, header bidding, innovative ad formats, and AdBlock recovery.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2014
Head office location
Wilmington, United States
Number of employees
51 - 200
Website
https://www.adpushup.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: AdPushup Ad Revenue Optimization Platform
Performance of AdPushup Ad Revenue Optimization Platform Across Market Features

AdPushup Ad Revenue Optimization Platform Likes & Dislikes

Like

Very easy to setup and use, helps track all the ads at one place hence directly improving the team's overall productivity

Like

This software tool has many pros like it helps in push up notifications which attracts users to know about the product. It can monetize the ads as well where only the relevant ads are showing up preferred by the user. It also makes sure about the frequency caping where it tells how often the user sees a particular advertisement so that it can embed the relevant ads. This tool also provides cross platform support that means it can be easily accessible in the mobile and can be optimized for different screen size.

Like

Easy to manage sales leads. Best people to work with. Campaign management is seamless.

Dislike

Nothing as such, I love the product and it's ease of use

Dislike

It has a major drawback of Intrusiveness that it may be disturbing for the user who is engaged in some important task that the push up notifications to flash up. It may also cause ad fatigue like if over usage happens then the user might get annoyed. Ad blocking can also be a major con as a user gets frequently disturbed he might block it permanently.

Dislike

Little expensive to start with, still worth the money you pay.

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Peer Discussions

AdPushup Ad Revenue Optimization Platform Reviews and Ratings

5.0

(8 Ratings)

Rating Distribution

5 Star
88%
4 Star
13%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.8

Integration & Deployment

4.8

Service & Support

4.9

Product Capabilities

4.9

Filter Reviews
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  • OPERATIONS MANAGER
    <50M USD
    Software
    Review Source

    Streamlining Ad Tracking: Boosting Team Productivity with Ease

    5.0
    Nov 3, 2024
    A lot of features and functionalities with exceptional customer support
  • Manager Of IT Services
    50M-1B USD
    Healthcare and Biotech
    Review Source

    Ad push up:- A smart way to notify people

    5.0
    Sep 30, 2024
    It is considered as a software tool which is used to design and help the advertisers and digital content creators which can further be used to increase the ad revenue. It shows push up notifications which helps the user to view the product. These ads are web based and prompts as the notification on the mobile and encourage users to use it. This product helps in targeting and segmentation where is allows the publisher to divide on the basis of location, behavior and the ads which are for utility. It helps in optimizing the ad in automated manner. The real time analysis is also shown up by the product where the performance is measured, CTR and conversion rated are calculated.
  • SENIOR ASSOCIATE
    50M-1B USD
    Real Estate
    Review Source

    Versatile Advertisement Product Effectively Skyrockets Sales Numbers

    5.0
    Oct 2, 2024
    Wonderful Advertisement product that boosted our sales multifold. Easy to manage leads. I must mention that they have the best account managers. The implementation team listened to our needs.
  • Ad Operations Head
    10B+ USD
    Media
    Review Source

    A Perfect Company to work with.

    5.0
    Aug 31, 2020
    Fantastic company to work with! -They are very transparent with all the actions in the company. In the hard times of COVID too, they think about us first, I am sure with the other partners whom they are connected with. The highest escalation for any issue is just a mail. However we never found any difficulty in working with them and received good Returns. Hoping a good relation and fruitful business in future as well.
  • Founder & CTO
    Gov't/PS/Ed
    Education
    Review Source

    Adpushup is a solid ad tech stack with an very responsive and approachable team

    4.0
    Sep 5, 2020
    I am quite happy with the services of Adpushup right from the onboarding days, integration of their ad tech platform with our backend services, and the continued support.
Showing Result 1-5 of 8

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