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  1. Home
  2. /
  3. AdRoll
Logo of AdRoll

AdRoll

byNextRoll
in Ad Tech Platforms
4.4

Overview

Product Information on AdRoll

Updated 6th November 2025

What is AdRoll?

AdRoll is a connected advertising platform built for growth-minded marketers. With powerful AI, flexible campaign tools, and seamless integrations, AdRoll helps mid-sized businesses turn complexity into clarity and clicks into customers. The AdRoll platform delivers full-funnel performance through multi-channel advertising, audience insights, and cross-channel attribution, supporting marketers across industries including ecommerce, technology, financial services, education, and more. For B2B teams, AdRoll ABM extends these capabilities with account-based precision, multi-touch campaigns, and real-time buyer intelligence. Backed by nearly 20 years of data and a commitment to customer support, AdRoll enables marketing teams to advertise smarter, move faster, and achieve more, all from one place.

AdRoll Pricing

AdRoll offers Self-Service or Managed-Service packages. Self-Service: Pay-as-you-go for display, native, video & CTV ads. Social channels & monthly ad credits not available. Includes: Retargeting & prospecting campaigns, Audience segmentation & targeting + Campaign reporting. Managed-Service: Full AdRoll product, ad credits, managed service + early product access with one-yr. commitment. Includes: Onboarding, Account management, Creative, Optimization & policy services + 24/7 customer support.

AdRoll Product Images

AdRoll platform screenshot
AdRoll platform screenshot

Overall experience with AdRoll

ECOMMERCE DIRECTOR
<50M USD, Retail
FAVORABLE

“AdRoll Facilitates Remarketing Yet Faces Challenges With Pricing and Advanced Tools”

5.0
Oct 1, 2025
AdRoll has been a game-changer for our digital marketing efforts. As an eCommerce retailer with a nationwide presence, remarketing and customer acquisition are key to driving growth
VP OF SALES
<50M USD, Consumer Goods
CRITICAL

“High Costs and Low Conversions: Evaluating a Display Campaign”

2.0
Oct 9, 2024
not a significant source of conversions, overall subpar display campaign with high costs

About Company

Company Description

Updated 2nd October 2025

NextRoll is a marketing technology company that empowers businesses to drive sustainable growth while building trusted connections with their audiences. Built on nearly two decades of AI and data expertise, NextRoll delivers its solutions through AdRoll, its flagship brand and connected advertising platform. The AdRoll platform brings together two powerful offerings: the AdRoll product, which helps brands generate awareness, deepen engagement, and drive measurable revenue through AI-powered multi-channel campaigns; and AdRoll ABM, a full-funnel account-based marketing product that unifies buyer insights, predictive AI, and multi-touch advertising to accelerate pipeline and revenue for B2B teams. Together, these solutions give marketers the clarity, efficiency, and performance they need to grow with confidence. NextRoll is a privately held company headquartered in San Francisco, CA.

Company Details

Updated 9th October 2025
Company type
Private
Year Founded
2007
Head office location
San Francisco, United States
Number of employees
501 - 1000
Website
https://www.adroll.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: AdRoll
Deciding Factors: AdRoll Vs. Market Average
Performance of AdRoll Across Market Features

AdRoll Likes & Dislikes

Like

Remarketing capabilities - AdRoll excels at bringing customers back to our site with targeted, personalized ads. Ease of use - the dashboard is clean and simple Customer support - They provide recommendations, not just fixes.

Like

easy enough to set up, less complicated than other vendors.

Like

What I like the most about AdRoll is that everyone can understand how to use it from day one. For me it is super important that a service is first user friendly.

Dislike

Pricing - Campaign costs rise quickly as you scale Advanced features - Some of the more powerful targeting and optimization tools take time and expertise. Creative Tools - The built-in ad creative options are limited, so we often

Dislike

despite claiming to be able to access premium placements, this did not produce results. the upload process for the ad campaign was a bit tedious compared to others i have tried, and the images selected had a a tendency to have major display issues.

Dislike

At the moment I'm happy with all the features AdRoll has to offer, I don't dislike anything.

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Peer Discussions

AdRoll Reviews and Ratings

4.4

(53 Ratings)

Rating Distribution

5 Star
36%
4 Star
47%
3 Star
11%
2 Star
4%
1 Star
2%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.3

Service & Support

4.3

Product Capabilities

4.2

Filter Reviews
Sort By:
Most helpful
Last 12 Months
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Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • ECOMMERCE DIRECTOR
    <50M USD
    Retail
    Review Source

    AdRoll Facilitates Remarketing Yet Faces Challenges With Pricing and Advanced Tools

    5.0
    Oct 1, 2025
    AdRoll has been a game-changer for our digital marketing efforts. As an eCommerce retailer with a nationwide presence, remarketing and customer acquisition are key to driving growth
  • Marketing Associate
    <50M USD
    Services (non-Government)
    Review Source

    Simple Navigation Makes AdRoll Accessible from First Use for Most Users

    5.0
    Sep 17, 2025
    My overall experience with AdRoll has been amazing. I love the features it has to offer like the chrome extension so you can manage all the scripts.
  • MARKETING MANAGER
    50M-1B USD
    Software
    Review Source

    Great for display advertising.

    5.0
    Jan 10, 2025
    We were able to easily deploy display ads for our dental clients.
  • VP OF SALES
    <50M USD
    Consumer Goods
    Review Source

    High Costs and Low Conversions: Evaluating a Display Campaign

    2.0
    Oct 9, 2024
    not a significant source of conversions, overall subpar display campaign with high costs
  • Associate Manager
    50M-1B USD
    Services (non-Government)
    Review Source

    Optimize Overall Advertising And Marketing Process With AdRoll Growth Marketing Platform

    4.0
    Sep 21, 2024
    AdRoll Growth Marketing Platform is a tool that can be used by any organisation to promote their brand or services through ads. This software helps to boost site visits and form new customers for the product.
...
Showing Result 1-5 of 53

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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