Overview
Product Information on Amazon DSP
What is Amazon DSP?
Amazon DSP Pricing
Overall experience with Amazon DSP
“Advanced Targeting Features Of Amazon DSP Countered By Challenging Usability For Users”
“Currency Display in AUD Instead of NZD Causes Ongoing Confusion for Users”
About Company
Company Description
Amazon focuses on four principles that guide its operations: interest in customer needs, enthusiasm for creating innovative products, dedication to operational efficiency, and long-term strategic planning. The company thrives on the thrill of developing new technologies, creating novel products, and offering services that enhance people's lives. Although it has the resources of a large corporation, it preserves the vibrant spirit of a smaller entity. Amazon's primary goal is to be a company that puts its customers' needs first. All their actions, intentions, projects, and inventions are designed considering the customers. The company believes in being proactive and maintaining an agile approach to devise intelligent, swift decisions and create ground-breaking advancements aimed at fulfilling customers' needs.
Company Details
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Amazon DSP
Performance of Amazon DSP Across Market Features
Amazon DSP Likes & Dislikes
What I like most about Amazon DSP is the sheer scale of reaching audiences who actually buy, the laser-sharp targeting with shopper data, and the fact that I can hit every part of the funnel with video, display and I believe even in audio, all in one ecosystem.
Easy to contact the rep
The depth of audience insights - being able to target based on shopping and browsing behaviour is a huge advantage. It feels like we are reaching people who are ready to buy, not just broad demographics. 1. First party Amazon data that gives access to high intent audiences. 2. Detailed reporting that helps measure performance and optimize campaigns. 3. On and off Amazon reach so we can extend campaigns beyond just Amazon's ecosystem.
What I dislike the most? The learning curve is steeper than it needs to be, the reporting can feel like deciphering ancient runes, especially when dealing with fee metrics, and campaign tweaks don't always move as fast as the media world does.
- Currency in AUD - Different requirement in terms of creative
1. Slightly steep learning curve - the dashboard takes some time to get used to. 2. Reporting interface could be more intuitive, though the data itself is great. 3. Higher minimum spend requirement which may not suit smaller brands.
Top Amazon DSP Alternatives
Peer Discussions
Amazon DSP Reviews and Ratings
- MARKETING MANAGER10B+ USDTravel and HospitalityReview Source
Advanced Targeting Features Of Amazon DSP Countered By Challenging Usability For Users
Overall experience? Think of Amazon DSP as the VIP lounge of ad platforms -- once you're in, the scale and targeting power make you like you've got the keys to the kingdom - SENIOR EXECUTIVE<50M USDServices (non-Government)Review Source
Amazon DSP Offers Precise Audience Targeting With Access to Shopper Data
My experience has been very positive. Amazon DSP really helps connect campaigns with the right audience at the right time. The access to Amazon's shopper data makes targeting much more precise compared to other platforms I have used. - MARKETING ASSOCIATE<50M USDMediaReview Source
Currency Display in AUD Instead of NZD Causes Ongoing Confusion for Users
Overall it is fine but always creates lots of uncertainty as the $ in platform is AUD instead of NZD. - VP, Digital Marketing<50M USDBankingReview Source
Nurturing Prospects with Amazon DSP: A Closer Look
Amazon DSP Provides one of the best segmentations across life stages of audience along with the purchasing pattern to ensure that right audience is reached with right messaging - Chief Operating Officer<50M USDBankingReview Source
Expanding Audience Reach: Amazon's Advanced Advertising Platform
The platform helps you to reach audiences beyond the available inventory. But we are still relying on more DSPs to run a holistic campaign