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Overall experience with Bloomreach Platform
“Detailed Insights and AB Testing Improve Merchandising But Small Sites Lack Data”
“Overall an ok product to use, could be better support”
About Company
Company Description
Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world.
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Bloomreach Platform
Deciding Factors: Bloomreach Platform Vs. Market Average
Performance of Bloomreach Platform Across Market Features
Bloomreach Platform Likes & Dislikes
I love AB testing element on br-d, it helps us make decisions based on the data given to us from the scenarios. Results have surprised me and made me glad I tested and didn't go ahead with what I thought. I find the insights really useful when delving into customer habits by looking at search terms, most exited pages etc, however sometimes its frustrating on small territories where we don't have data for all the insights. Since we started using slots, we have found them extremely useful. We were getting into bad habits of pinning products, when we should allow the algorithm to work. That being said, just trousers would show at the top of our page and the slots allow us to overcome this by mixing in other categories, making a better shopping experience.
Read Full ReviewAs mentioned, customer service is definitely the greater strength. Great service and expertise; Second, will the templates be available, the NPS template was of great help to create a successful VoC strategy in our organization; Third, great customization of email scenarios and reports.
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As I work on on a small territory, the insights aren't the most detailed, however sometimes I feel like it want something rather than nothing, even if its only on a small group of customers. Also, when using the sliding bar, when up/down weighting attributes is quite clunky and its easier to just type in the number. Having a global rule has caught out team members on a number of occasions, so it would be good to have something more clear that a global rule is in place, which could be affecting rankings. It would also be helpful to recall/block more than 200 products on a page, especially when mistakes are made, it helps us resolve the problems instantly
Read Full ReviewThe technical support is limited, our account manager has to rely on the tech team which are not available at all times. Not optimized for a b2b setting. Weird pricing structure.
Read Full ReviewI always found ways to complete what I needed to. I have no complaints, but I think a guided tutorial for some features would be great to add.
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Peer Discussions
Bloomreach Platform Reviews and Ratings
- DIGITAL TRADING EXECUTIVE<50M USDRetailReview Source
Detailed Insights and AB Testing Improve Merchandising But Small Sites Lack Data
When we having issues the customer support response times are really good and find it useful we have response timeframes for the upcoming peak period. As touched on in more detail below, AB testing, insights and slots make us more effective when making decisions in terms of visual merchandising and helps us understand our customers better. However, there are a couple of things which I think could be improved on. For example, having more data & insights on sites where they don't have a lot of volume, sometimes something is better than nothing. Along with be able to recall and block more than 200 products and some user friendly improvements. But overall I find the use of the platform really easy and digestible - RESEARCH ANALYST<50M USDSoftwareReview Source
Customer Service is the greatest strength of Bloomreach Platform
I am a researcher in my organization, we use bloomreach to collect customer insights. I am very pleased with the great capacity for feature customization using HTML and CSS and the amount of useful templates available. But, above all, I am very satisfied with the customer service. They helped me a lot to understand the platform. It gives me a lot of trust to know that if I get stuck on something, they will always resolve it quickly and professionally - Data Analyst50M-1B USDTravel and HospitalityReview Source
Bloomreach enhances CRM capabilities within a highly intuitive and fluid interface.
Since the inplementaion Bloomreach has taken our CRM capabilities to a new level. Its intuitive interface allows for seamless delivery of highly personalised communications enabling a deep and personalised sales journey for our customers. - TALENT ACQUISITION EXECUTIVE10B+ USDManufacturingReview Source
Unleashing Potential with an All-in-One Platform
It's a powerful and incredible tool that allows you to easily create your own solution natively within the platform. - Marketing Automation Manager50M-1B USDServices (non-Government)Review Source
Optimizing Customer Journeys with Innovatively Flexible Tool
It's a very flexible tool, perfect for build customer journeys and optimizing their experience