Overview
Product Information on Blueshift Customer Engagement Platform
What is Blueshift Customer Engagement Platform?
Blueshift Customer Engagement Platform Pricing
Overall experience with Blueshift Customer Engagement Platform
“Robust workflow management capabilities and effective technical assistance”
“Capable but costly, requires extensive IT expertise”
About Company
Company Description
Blueshift helps brands automate and personalize engagement across every marketing channel. The Blueshift Intelligent Customer Engagement platform uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications. With a customer data platform and a cross-channel marketing hub all in one place, Blueshift gives brands all the tools they need to seamlessly deliver 1:1 experiences in real time across the entire customer journey.
Company Details
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Blueshift Customer Engagement Platform
Deciding Factors: Blueshift Customer Engagement Platform Vs. Market Average
Performance of Blueshift Customer Engagement Platform Across Market Features
Blueshift Customer Engagement Platform Likes & Dislikes
The product has a lot of features that allow us to implement complex multichannel workflows combining email, push notifications and SMS. Moreover, it provided a very intuitive and user friendly interface to manage workflows, templates, customer segmentation and user profiles.
Automation of marketing workflows Seamless integration with various data sources Machine Learning capabilities for customer segmentation and insight generationRs
I'm a fan of the way the platform presents the data, the learning curve wasn't very high and it offers methods for all types of learners and users despite of experience.
The interaction via API with the product can be improved, there are several functionalities that are missing and others are limited and can be managed only using the dashboard.
Resource Intensive Steep learning curve Inconsistent customer support services
Sometimes I will find data just not load, and it would take several refreshes. Sometimes errors will be thrown when everything else is working.
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Peer Discussions
Blueshift Customer Engagement Platform Reviews and Ratings
- Head of IT Architecture50M-1B USDMediaReview Source
Robust workflow management capabilities and effective technical assistance
The vendor has been very helpful in supporting our use cases and implementing new features. Moreover, it provided outstanding technical support for solving issues and finding alternative strategies to implement complex use cases. - Communications Associate<50M USDHealthcare and BiotechReview Source
Consistent Customer Support Praised, Occasional Data Loading Issues Noted by Users
The support and customer support are very good, one of the best in terms of platforms I've used. The outreach and success team works extremely well. - Communications Associate<50M USDHealthcare and BiotechReview Source
Customer Support Effectively Addresses Issues Amid Intermittent Data Loading Problems
The product itself is not crazy outstanding, but what stands out is the customer support and success outreach teams. They deserve some recognition. - MARKETING ASSOCIATE50M-1B USDBankingReview Source
Blueshift: A Fantastic ESP with Robust Customer Journey Building Capabilities
As an email marketer, learning how to use Blueshift was a quick and fairly easy process. I've really enjoyed building campaigns and segments within the platform. It's super robust and allows for a ton of customization as well as ways to speed up the build of large/ complicated journeys. Support has been great as well. I can't think of any issues specific to Blueshift that we've had - they've been great. - Email Marketing Manager50M-1B USDBankingReview Source
Product Praised for Intuitive Design While Advanced Features Draw Mixed Reactions
It has lots of capabilities, is intuitive, and works reliably