Braze Customer Engagement Platform

Braze's strength is in its ability to keep improving and developing new features and listening to the customers. The most significant features where Braze excels are in channel availability, feature maturity, journey building as well as end user experience and ease of use. Braze continues to improve its features in robust ways and actively listens to customer feedback.

The stability that the product creates. It rarely breaks!

Once each channel has been built out to work with our platforms on the back end - ongoing builds, campaigns and iterations are really simple. It also makes leveraging our data and building segments easy across Lifecycle.

There are some shortcomings when it comes to the multi-brand workspace approach, which leads to complexity in processes. The product works best when each workspace is setup per brand. With this approach, multi-brand companies lose visibility to other brands activities. For companies that share a customer base across multiple brands and do cross sell products across brands, I would still recommend a multi-brand workspace approach, even though it results in complexity and some workarounds.

- Less direct integrations with our existing systems - Thought there were more partner products (direct Snowflake SQL querying in tool) - Operational challenges (need to save all the time or lose all past work)

As a non-retail company it would be great to have more inside the box options to bake in the types of KPIs and incrementality reporting we need to decide if campaigns are success - right now we do a lot of this outside of Braze. Added flexibility around global control groups and holdouts across campaigns would be valuable as well.